Virtual reality or commonly known as VR is an emerging technology which allows users to be transported to brand new worlds and locations. The technology does this through headsets such as PlayStation VR, Samsung VR or the oculus rifts. These headsets incorporate movement to replicate the feeling of existing in the set destination. VR has existed since the late 60s only in a very simplistic format such as movie pictures in lenses. Moreover, Hollywood helped spur the possibilities of VR movies in the 80s and 90s such as Total Recall and The Matrix. 

Today VR is now becoming more publicly available as consumers begin purchasing the technology for a variety of uses. This consumption has spurred marketing professionals to consider the inclusion of VR. 

Aside from headsets virtual reality can exist on smartphones which 71% of consumers in the UK own a smart phone (Ofcom 2016).  An example of this and the marketing which came from VR is Pokémon GO. This mobile game is the biggest game of all time and encouraged users to go out and catch Pokémon out in the real world. The app would superimpose the creatures on landmarks of in the user’s local park. Businesses seeing the rise of the app began to use the VR technologies to market to players. 

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This shows businesses adapting to the emerging technology of VR enabling them to evolve with the times and create a current and trendy company image. 

 
This is an example of marketing done correctly: Miscelenea NY created images to appeal to users of Pokémon GO, the company used the hype surrounding the app to generate sales and traffic to their social media and business. 

Virtual reality is now being incorporated in healthcare, an example of this would be those who have recently lost a limb, VR enables the user to trick their own brain into believing they still have a limb. This speeds up the recovery time of many patients. 

The current hardware still can be cumbersome prevents a seamless experience. 

Streaming services are becoming increasing popular due to the growth of the Internet. These types of services can include not only music, butalso television. Streaming allows users to play music or watch television shows without having to download a file and instead using an app. It saves time and takes up less room on phones and computers/laptops as nothing has to be saved onto the desktop or memory. 

How can streaming services be used in the field of marketing?       

Streaming services can be used in the field of marketing as they can allow businesses to get their names out there without having to advertise. Businesses can sponsor on music streaming services e.g. Spotify by offering a listener 30 minutes free play courtesy of them and this allows them to get their name said without having to advertise anything. Marketing also occurs between songs. Video streaming services can be used in the field of marketing as they can work with different production companies to show their films or television shows. They can create their own films and television shows to market their site too. Netflix doesn't show any advertisements on their site unlike Hulu and they offer a wide range of a films and television shows to appeal to every age group. It keeps its price to a reasonable monthly plan for the service they offer.