https://www.wix.com/website/templates/html/one-page/landing-pages

https://nordicclick.com/resources/google-ads-preview-tool/

Use tools listed at the bottom!

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation which contains at least one slide on each website, giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

Add your wix website link here

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

c) What are their purpose?

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast.

Additional if you finish early -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

https://pagespeed.web.dev/

• Price: Starts around $6.99/month

• Ease of Use: Fairly user-friendly

• Convenience: Offers domain, hosting, email, and marketing tools in one place.

• Customer Service: 24/7 support via phone and chat; quality of support varies.

• Security/SSL: Free SSL on some plans, with optional daily backups.

• Performance: Decent uptime and speed, though not the fastest in the market.

• CMS Flexibility: Supports WordPress, Joomla, Drupal, and others.

• Scalability: dedicated server hosting.

• Reputation: Very well-known, but user reviews are mixed.

• Specialist Features: Microsoft 365 integration, marketing suite, domain management.

IONOS

• Price: Very affordable starting plans ($1–$2/month for the first year).

• Ease of Use: Clean interface; may be slightly technical for beginners.

• Convenience: Bundled domains, email, SSL, and backups.

• Customer Service: 24/7 support via live chat and phone; generally well-rated.

• Security/SSL: Free SSL, daily backups, malware protection

• Performance: Reliable speed

• CMS Flexibility: Supports WordPress, custom PHP, and other CMSs.

• Scalability: Offers shared, VPS, and scalable cloud hosting.

• Reputation: Trusted in Europe, especially for reliability and value.

• Specialist Features: AI builder, dev tools, CLI access, GDPR-friendly hosting.

Wix

• Price: Free plan available; premium starts from $4.50/month.

• Ease of Use: Extremely beginner-friendly drag-and-drop builder.

• Convenience: All-in-one platform—design, hosting, and features integrated.

• Customer Service: Email and callback support; no 24/7 live chat.

• Security/SSL: SSL included automatically; platform-managed security.

• Performance: Good for small to medium websites; fast load times.

• CMS Flexibility: Closed system, no external CMS support.

• Scalability: Limited outside Wix’s ecosystem; best for small to mid-scale sites.

• Reputation: Highly rated for ease of use and visual design.

• Specialist Features: App Market, SEO tools, templates, e-commerce integration.

Price - standard package - £3 a month the first 3 months and then £6 a month, ultimate package is £12/month then £24/month

Ease of use - Offers a drag-and-drop builder with customizable templates

Convenience - Offers SiteAnalytics, Google Sitemaps, and mailing lists

Customer service - 24/7 support, help centre

Security/SSL - SSL certificate

Performance/CDN - 99.90% uptime guarantee.

Flexibility with CMS - Supports WordPress and other popular CMS platforms.

Scalability - Provides scalable options including VPS and dedicated hosting

Reputation and Reviews - 5 stars - outstanding

Specialist features - Personalized assistance for each plan

Fast hosts

Price - £1/month then increases to £6/month

Ease of use - designed for experienced & beginners

Convenience - asthosts offers a range of hosting solutions, including shared, VPS, and dedicated hosting, along with domain registration and email services

Customer service - 24/7 phone support, Live chat support is available from 9:00 a.m. to 8:00 p.m

Security/SSL - free SSL certificates with most plans

Performance/CDN - utilizes SSD storage across its hosting plans, leading to faster load times and improved reliability

Flexibility with CMS - supports a variety of CMS platforms, including WordPress, Joomla, and Drupal

Scalability - offers scalable hosting solutions, including VPS and dedicated servers, allowing users to upgrade their services as their websites or applications expand

Reputation and Reviews - mixed

Specialist features -

Dream Host

Price - Starts at $2.95/month, Increases to $6.99/month

Ease of use - Features a custom-built control panel, user-friendly for beginners.

Convenience - Includes free business email with custom addresses.

Customer service - 24/7 support via live chat and email.

Security/SSL - Free SSL: Included with all hosting plans

Performance/CDN - Offers a 100% uptime guarantee.

Flexibility with CMS - Supports WordPress, Joomla, and other CMS platforms.

Scalability - Offers Shared, VPS, and Dedicated hosting plans.

Reputation and Reviews - Generally positive reviews highlighting reliability and support

Specialist features - Managed WordPress hosting with enhanced performance.

not sure how you achieve a fast loading website

Fast- loading website- having high-quality images, make it mobile-friendly as well, clean coding

• Optimise Images: Compress images without losing quality to reduce file sizes.

• Use Efficient Hosting: Choose a reliable hosting provider with good server speed.

If you owned an online store, what would you want to know about your visitors?
Where they came from, what they looked at, and why they did—or didn’t—buy.

If you just launched a blog, what would you want to know about your visitors?
How they found it, which posts they read, and how long they stayed.

How do companies measure if their ads are working?
They look at clicks, conversions, and return on ad spend.

If users leave after one page, what would you do?
Improve content, add internal links, and make navigation clearer.

Why track time on page or number of pages visited?
It shows how engaged people are with your site.

What if people abandon their shopping cart?
Simplify checkout, show trust signals, and maybe send reminders.

How do marketers use GA4 to make better decisions?
To see what’s working, track behaviour, and optimise campaigns.

How will AI change analytics in 5–10 years?
More predictions, smarter insights, less manual analysis.

Is understanding analytics useful for marketing?
Yes—data helps you make better, evidence-based decisions.