Reference:

McLeod S.(2023) Confetti students to provide live studio audience for BBC Children in Need e-sports fundraiser. https://www.ntu.ac.uk/about-us/news/news-articles/2023/11/confetti-students-to-provide-live-studio-audience-for-bbc-children-in-need-e-sports-fundraiser

Reference:

Lufkin B. (2018). How video games turn teenagers into millionaires. https://www.bbc.com/worklife/article/20180323-how-video-games-make-some-teens-millionaires

1. Prize Winnings

   • Largest ever prize pool for an esports event was £32million for The International (TI10). The largest annual events for Dota 2.

2. Salary

   • Varies depending on the game, capability of the player, and size of the organisation.

   • Question 1: What is the average salary of an american tier 1 gamer?

   • Question 2: How much did the highest earning gamer make?

     
     

3. Skin Sales (Cosmetic In-Game Items)

   • There is a demand for rare in game cosmetic items. These items are tradable and demand high prices.

   • Question 1: What’s the largest single transaction ever made in a skin sale?

     
     

4. Individual Brand Partnerships

5. Content Creation

6. Brand Deals

7. Merchandise Sales

   • Sales of t-shirts, mousepads, keyboards etc.

   • TenZ a competitive valorant player and content creator launched a gaming mouse engineered to be super lightweight. TenZ made an estimated £6 million from the sales of 2 launches of gaming mouse.

     
     

   • Studholme, B. (2023). How do esports players make money — and how much? [online] Esportsinsider. Available at: https://esportsinsider.com/2023/04/how-do-esports-players-make-money.

   • Nordmark, S. and Heath, J. (2019). The 10 Largest Prize Pools in Esports. [online] Dot Esports. Available at: https://dotesports.com/general/news/biggest-prize-pools-esports-14605.

   • Frizby (2023). The most expensive CSGO skin trades ever - Raidiant. [online] Raidiant. Available at: https://raidiant.gg/the-most-expensive-csgo-skin-trades-ever/ [Accessed 10 Jan. 2025].

1. Twitch

2. Youtube

3. Kick

These platforms have made it easy for viewers to donate to their favourite streamers.

Stages that professional gamers make the most money on.

1. Major competitions (Events Sponsored and hosted by the game developers)

2. Tier 1 international league competitions.

• Taylor, T. L. (2018). Watch Me Play: Twitch and the Rise of Game Live Streaming. Princeton University Press. https://doi.org/10.2307/j.ctvc77jqw

• WizaStudio (2024). Which Gaming Streaming Platform Pays the Most? - WizaStudio - Medium. [online] Medium. Available at: https://medium.com/@wizastudio/which-gaming-streaming-platform-pays-the-most-547eb3a1707d [Accessed 10 Jan. 2025].

• Edwards, L. (2021). Viewership stats show massive growth of Twitch in 2021 so far. [online] Dexerto. Available at: https://www.dexerto.com/entertainment/viewership-stats-show-massive-growth-of-twitch-in-2021-so-far-1550844/.

source :Khel Now. (2016). Max Level wins PR mandate for S8UL Esports & 8Bit Creatives. [online] Available at: https://khelnow.com/gaming/max-level-wins-pr-mandate-s8ul-esports-8bit-202501 [Accessed 8 Jan. 2025].

NTU::https://www-jstor-org.ntu.idm.oclc.org/stable/10.5749/j.ctttv857.4