Social media can advertise Tò He in many ways, including its effects and designs. Putting effects on videos of Tò He will make them more engaging and appealing to people who watch Tiktok, Facebook, Instagram, etc.

The government should invest in the promotion of Tò He by investing in social media advertisements of Tò He. The role of the government in the promotion of culture is crucial as their help is vital and they need to stay up-to-date as much as possible so as to save these cultures in time and help them prosper

Vietnam is a rapidly growing country and one that is ever-changing. Its pace is so much that perhaps we're overextending ourselves. People are always looking for things that are updated and modern, hardly ever looking back at past traditions. Clips with the most interactions are ones that include cute and trendy toys. Tò He does not really interest the youth audience as it does not really fit in the today's framework of what is considered "adorable" and "eye-catching" but rather old and outdated.

Vietnam is struggling because they are NOT trying. They need to become actively involved the worldwide online social media scene in order to help their cultural art forms float up in the modern world and become globally recognized.

Firstly, having governments support national traditional craft villages and artisans is straight up effective as tax policies directly affect these people's income. Moreover, governments can also implement policies that enhance craft products' popularity.

Secondly, artisans and craftsmen are usually in traditional villages with less access to up-to-the-minute news (might just be our opinions). Therefore, encouraging public policies from the government will reach these people more easily as it's public, national news and policies usually take effect for quite some time before being adjusted or changed. This will most definitely encourage artisans to keep up the work and motivate younger generations to take up these roles.

Finally, this choice seems more optimal than other choices. Choice 2 is not too effective as creating tailored experiences probably costs (a lot of?) money, which causes considerable inconveniences for non-profit organisations and artisans in collaboration with them. Choice 3 is viable, but it is not very effective as social media nowadays is infested with all kinds of content and ads. Therefore, using these platforms wouldn't make much of a difference to an already-tedious topic to young generations. The last choice, Choice 4 is just not right. Tourists to Vietnam are mostly foreigners, and most of them will only want to have a few hands-on experiences (if not none at all). Vietnamese tourists are even less likely to try those. For all reasons mentioned above, Choice 1 is probably the most optimal way to promote To he to friends around the world.

After that I'll be giving comments and I hope this could facilitate our discussion on a small aspect of culture and cultural maintenance :DDDDD

One possible reason is that Japan and China have a rich history of cultural preservation and promotion, with well-established traditions, which have been celebrated both domestically and internationally for centuries. On the other hand, Vietnam has faced periods of colonization, wars, and political changes that have disrupted cultural continuity and hindered long-term cultural promotion efforts.

Government investment and support for cultural promotion are also crucial, and Japan and China have made significant investments in infrastructure, institutions, and funding to preserve and promote their cultural heritage. These investments contribute to the visibility and prestige of their cultural art forms. Conversely, Vietnam may encounter challenges in allocating sufficient resources and establishing robust cultural institutions to support promotion efforts.

The awareness of the current generation is a decisive factor in this matter. Children in Japan and China are taught about the national anthem from an early age, which leads them to be grateful for their country's traditional values and eager to promote their culture worldwide. In contrast, Vietnamese teenagers are sometimes neglected and unaware of Vietnamese customs. However, this is not entirely their fault. It should be attributed to the educational system, which prioritizes academic achievement over cultural education.

Language can be a significant barrier to cultural promotion, and Japan and China have a larger global presence due to the widespread use and influence of the Japanese and Chinese languages. This linguistic advantage facilitates the dissemination of cultural content, including literature, films, music, and online media. Vietnamese language, while rich and unique, may have more limited global reach, which can impact the international visibility of Vietnamese cultural art forms.

In conclusion, Vietnam faces several obstacles in promoting its traditional values to the world. However, these can be overcome through collaboration between the Vietnamese citizens and government.

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One of the reasons why social media is a promising choice is because of the vast reach of social media platforms, which have billions of active users worldwide, making them an excellent channel to reach a large and diverse audience. By promoting To He on social media, we have the potential to connect with people from different backgrounds and geographical locations. Besides, To He is a visual art form, and social media platforms excel at showcasing visual content. Platforms like Instagram, Pinterest, and TikTok are particularly conducive to sharing visually appealing content, such as images, videos, and animations. We can leverage these platforms to captivate audiences with stunning visuals related to To He. Furthermore, compared to traditional advertising methods, social media marketing can be cost-effective, especially for small businesses or independent artists promoting To He. Many social media platforms offer free registration and basic features and even paid advertising options often provide a good return on investment due to their targeting capabilities.

Collaboration with non-profit organizations can be a crucial way to promote To He, in addition to social media. By working with non-profits, To He can reach out to a larger audience who may not be familiar with this art form. Non-profit organizations frequently have strong networks and communities that can be utilized to showcase To He to diverse groups of individuals. To He can collaborate with non-profit organizations to offer educational opportunities related to the art form, such as workshops, training sessions, and cultural events. These collaborations can help preserve traditional techniques while also encouraging new interpretations and innovations. Working with artisans in these workshops can be particularly effective in achieving these goals. Participating in non-profit events and initiatives provides To He with the opportunity to connect with potential partners, sponsors, artists, and influencers who share a deep interest in arts, culture, and social causes. These connections can lead to new promotional avenues and collaborations, which can be highly beneficial for To He.

In conclusion, it is worth considering these two promising methods in promoting To He to the worldwide audience

1. Using social media and online platforms: This is a great way to showcase the beauty and craftsmanship of Tò he to a wide audience. You could create accounts specifically for Tò he, featuring high-quality photos and videos of the creation process and the finished figurines.

2. Promoting tourism with more emphasis on hands-on experiences: Tourists enjoy learning about new cultures firsthand. Workshops where visitors can try their hand at making Tò he would be a fun and memorable way to introduce them to this art form.

These methods are effective because they are:

• Accessible: Anyone with an internet connection can learn about Tò he.

• Engaging: High-quality visuals and hands-on experiences can spark interest and excitement.

• Informative: Social media and workshops can provide information about the history and cultural significance of Tò he.

However, there are still ways for Vietnam to overcome these challenges. Here are some ideas:

• Highlight what makes Tò he special: Tò he has a fascinating history and a unique creation process. Showcasing these special qualities can help it stand out from similar art forms.

• Find the right audience: Not everyone will be interested in everything. By targeting specific groups who might have a particular interest in Vietnamese art or history, Vietnam can focus its promotion efforts. For instance, people interested in folk art or handmade crafts might be a good target audience.

• Team up with international artists: Collaborations with established artists from other countries can be a great way to raise awareness of Tò he. This can introduce a whole new audience to the art form and its cultural significance.

1. Using the national news channel such as NHK - Japan's news channel that serves as a means to showcase their culture as well as inform the news in their country or social media and online platforms such as Facebook, and Instagram, featuring artisans and showcasing their work: Because this is an effective and fast way to showcase the beauty of our culture to everyone.

2. Promoting tourism with more emphasis on hands-on experience and souvenirs: This gives tourists chances to learn new and unforgettable things as well as makes them want to introduce our culture to their friends, and families, ... I think this method should be applied in every tour in Vietnam because it will also encourage more people to promote about our culture.

• Historically Vietnam's history is filled with colonization, wars, and political instability, therefore the preservation and promotion of traditional cultural art forms have been considered unnecessary.

• Lack of government support: Unlike Japan and China, which have invested heavily in cultural promotion, Vietnam's government has not provided sufficient funding, resources, and policies for cultural preservation and promotion.

• Globalization and modernization: We are currently "running" to keep up with other countries' development, And this has led to the neglect of traditional cultural art forms, as younger generations are more interested in Western culture and contemporary art forms.

• Limited exposure: Vietnam's cultural art forms are not well-known outside of the country, which limits their exposure and appreciation by a global audience.

• Cultural differences: Most people in Vietnam don't appreciate art because the vietnamese mainly prioritise economic stability and practicality, which makes it difficult for the vietnamese to appreciate art that is abstact or aesthetic. The vietnamese view art as irrelevant, unreachable, and difficult to understand.

• Language barriers: The Vietnamese language is not widely spoken outside of Vietnam, making it difficult for artisans to promote and share Vietnamese culture and art forms with non-Vietnamese speakers.

• Lack of infrastructure: Vietnam's cultural infrastructure, such as museums, theaters, and cultural centers, is not as developed as in Japan and China, which limits the opportunities for cultural promotion and preservation.

• Brain drain: Many talented Vietnamese artists and cultural practitioners have left the country in search of better opportunities and resources, leading to a shortage of skilled practitioners to preserve and promote traditional cultural art forms.

• Lack of marketing and branding: Vietnam's cultural art forms have not been effectively marketed and branded to appeal to a global audience, which has limited their popularity and recognition.

• Competition from other forms of entertainment: Traditional cultural art forms face stiff competition from modern forms of entertainment, such as movies, music, and video games, which are more accessible and popular among younger generations. We can remedy this problem by showcasing our culture in movies like South Korea.

• Lack of awareness and appreciation: Many Vietnamese people are not aware of the rich cultural heritage of their country, and do not fully appreciate the value and significance of traditional cultural art forms. This lack of awareness and appreciation makes it difficult to promote and preserve these art forms.

The reasons why Vietnam is struggling to promote its culture and cultural art forms effectively, compared to countries like Japan or China, leading to their neglect and disrepute are:

• Vietnam is still a developing country, and funding for cultural activities and promotion can be limited. This makes it hard to compete with countries like China and Japan that have more resources to invest in showcasing their cultures.

• Vietnam is rapidly modernizing, and there can be a tension between preserving traditional art forms and appealing to a global audience. Striking a balance between the two is important for long-term cultural health.

• Effectively promoting a culture requires a strong narrative and clear branding. Other countries may be more adept at packaging their cultural experiences for tourists and international consumption.

• Many people around the world may simply not be aware of Vietnamese culture. Building awareness takes time and consistent effort.

• Hands-on experience help tourists gain a deeper understanding and appreciation for the culture. This goes beyond passive observation and creates a lasting connection.

• Souvenirs that are authentically made by local artisans and represent cultural practices (like handcrafted instruments or textiles) serve as a reminder of the experience and support the continuation of these traditions.

• Tourists buying cultural souvenirs directly support local artisans and craftspeople, keeping traditions alive and providing them with a sustainable income source.

• Revenue from tourism can be directed towards cultural preservation efforts like restoring historical sites or supporting cultural education programs.

The reason why I choose this kind of promotion is that in this day and age, many people have access to Internet. I’ve seen many short videos on Facebook, Instagram about Vietnamese street food, views, traditional things,... What surprised me is that there were a lots of comments of the foreigners giving compliments and showing great interest. And when foreign tourists search for souvenirs to buy when they visit Vietnam, an aesthetic video or post about Tò he could immediately attract their attention because in addition to the captivating effect of the video/post, Tò he themselves are colorful and delicate. So I believes that promoting Tò he to people from another country through social platform may be the most effective and optimal way.