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      <title>BIRTH OF A BRAND by Marta Tramunt</title>
      <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2018-10-30 07:52:59 UTC</pubDate>
      <lastBuildDate>2025-11-24 17:59:08 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>BIRTH OF A BRAND</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376256</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 07:57:31 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376256</guid>
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      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376479</link>
         <description><![CDATA[<div>It's not easy to determinate it.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 07:58:47 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376479</guid>
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      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376705</link>
         <description><![CDATA[<div>It's emergence it's recent</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:00:06 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376705</guid>
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      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376810</link>
         <description><![CDATA[<div>It was inmediatly adopted.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:00:44 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298376810</guid>
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      <item>
         <title>           BUT...</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298377475</link>
         <description><![CDATA[<div>we can be sure that:</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:04:24 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298377475</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378188</link>
         <description><![CDATA[<div>was fully developed over the course of the 1900</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:08:08 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378188</guid>
      </item>
      <item>
         <title>BIG INDUSTRIAL BRANDS</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378674</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:10:29 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378674</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378821</link>
         <description><![CDATA[<div>date from the end of 19th century</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:11:22 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298378821</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298379050</link>
         <description><![CDATA[<div>brands functioned well without a concept like "identity"</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:12:41 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298379050</guid>
      </item>
      <item>
         <title>TWO EVASIVE MANEUVERS FOR AVOIDING THE QUESTION OF  ORIGINS</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298379623</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:15:44 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298379623</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298380259</link>
         <description><![CDATA[<div>The Epiphanic Tendency</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:18:59 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298380259</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298380343</link>
         <description><![CDATA[<div>The Evolutionist Tendency</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:19:24 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298380343</guid>
      </item>
      <item>
         <title>FOUNDATIONAL BRANDS</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298381376</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:24:18 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298381376</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298381637</link>
         <description><![CDATA[<div>companies that in the 1950s and 1960s epitomized the kind of smart marketing that is now ubiquitous.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:25:37 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298381637</guid>
      </item>
      <item>
         <title>HANDFUL MARKETING LEADERS (some expamples)</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382032</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:27:04 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382032</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382355</link>
         <description><![CDATA[<div>Coca-Cola</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:28:36 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382355</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382463</link>
         <description><![CDATA[<div>Kodak</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:29:04 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382463</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382618</link>
         <description><![CDATA[<div>Chevrolet</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:29:38 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298382618</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298383051</link>
         <description><![CDATA[<div>Lucky Strike</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:31:27 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298383051</guid>
      </item>
      <item>
         <title>Why they survived?</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298383295</link>
         <description><![CDATA[<div>Because of discipline of marketing and branding.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:32:34 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298383295</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298384318</link>
         <description><![CDATA[<div>consumers in the middle of the 20th century, which required companies to find a new way to differentiate themselves from their competitors.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:37:33 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298384318</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298384662</link>
         <description><![CDATA[<div>consumer packaged goods companies dveloped the discipline of brand management, or marketing as we know it today, when they noticed the quality levels of products being offered by competitors around them improve.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:39:22 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298384662</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385091</link>
         <description><![CDATA[<div> brand manager would be responsible for giving a product an identity that distinguished it from nearly indistinguishable competitors.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:41:42 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385091</guid>
      </item>
      <item>
         <title>&quot;BRAND PROPOSITION&quot;</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385266</link>
         <description><![CDATA[<div>an understanding of the target consumer</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:42:36 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385266</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385497</link>
         <description><![CDATA[<div>offered not only functional but also emotional value</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:43:51 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298385497</guid>
      </item>
      <item>
         <title>&quot;BRAND MIX&quot;</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298386267</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:48:43 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298386267</guid>
      </item>
      <item>
         <title></title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298386383</link>
         <description><![CDATA[<div>logo, price, product, packaging, promotions,advertising...</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:49:19 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298386383</guid>
      </item>
      <item>
         <title>21st CENTURY</title>
         <author>tramuntmarta</author>
         <link>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298387827</link>
         <description><![CDATA[<div>branded offerings is overwhelming and confusing consumers and causing</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-10-30 08:57:53 UTC</pubDate>
         <guid>https://padlet.com/tramuntmarta/qxek9qmz2ic9/wish/298387827</guid>
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