• the website/people I buy my blanks from, ensuring they're a reliable source to always have my blanks coming in on time when needed

• also that they provide high-quality garments

Marketing partnerships -

• collaborating with influencers to make a clothing drop with them that matches they're style which will help bring in more orders/supporters

Logistics partners -

• having a good relationship with the mail carriers that pick up/ ship my packages

• ensuring every item made for customers is to the highest quality and exactly what they expect

• sourcing the best garments possible

Distribution channels -

• as most orders will be made online, ensuring orders are made/shipped out efficiently, not having customers waiting too long for an order to arrive

• having a consistent social media platform for customers to be informed on new drops/updates

Customer relationships -

• connecting and engaging with customers through social media

• having a quick response time to customers with questions about orders/products

• hosting giveaways through social media

Generating revenue streams -

• having consistent drops, and from those drops seeing what customers like the best and building from that

• running sales during holidays

• creating discount code for returning customers

• embroidery/sewing machines

• clothing blanks

• clothing rack for inventory

• packaging supplies

Intellectual -

• having an Important brand presence that makes us stand out from competitors

• a good insight of what potential customers are buying and what's trending

Human -

• engaging with customers through social media

• responding to customers quick and friendly

Financial -

• money for start-up costs to get it the brand going and to keep it going

  
  

• customers on the hunt for cute/trendy clothes

• clothing that makes them feel empowered

• to express themselves

  
  

  Unique values I deliver -

• lower cost than other small businesses

• high quality clothing

• short shipping times

  
  

  How I differentiate from competitors -

• everything made in house, from my own hands, not a supplier - makes the product(s) more personal

• making pieces that I like and know my customers will like as well, not making whatever is trending

• quick response times

• a unique "silly-ness" to the brand, not everything has to be a serious and formal

• since its a younger audience whose already accustomed to social media, they will prefer an automated, self service relationship

How I will interact with my customers -

• Instagram where I will update info about new drops and any pop-up shops I'll be doing, also where most of my customers will want to connect with me

• Tiktok would be the second area where I would do this

• Tiktok

• Instagram (a lot more IG reels for more engagment)

• Youtube shorts

• Snapchat

• Pinterest

Customers are being reached from these channels to our online website, in which we will receive most sales.

• ages between 13-30

• women

• main demographic will be the younger demographic

• people who enjoy wearing graphic tees

How much are they willing to pay?

• since my business will be centered about younger people, my prices won't be too high since they most likely don't have much money to spend

• ranging between $15-$30

What type of relationship do they expect from my business?

• handmade pieces

• unique pieces

• personalized clothing

• Rent for work space

• embroidery machines

• heat press

• screen printing frames

Variable Costs -

• stock including clothing blanks, packaging material, yarn for embroidery machines, screen print Ink, which will all depend on the amount of sales coming in each month

Key Cost Drivers -

• ad campaigns on Pinterest, Instagram, and Tiktok mostly

• equipment maintenance for embroidery machines

• new screen print frames

• ranging between $5-$60 depending on the piece/item

• based on the quality/value customers will be willing to pay more

How customers prefer to pay -

• one time purchases

• returning customers

How much revenue streams contribute to overall revenue -

• since all our streams is through one time payments, all our revenue is depending on that

More opportunities we can do for more revenue streams -

• a monthly subscription box of clothing/accessories of exclusive/archived pieces

• up selling certain garments for extra add-ons/custom work