In addition, more brands are thinking critically, publicly, and creatively about their relationship to gender. 

Furthermore, gender bending fashion has a history that exists way before the 21st century, however, today's fixation with fluidity appears different – far more 'substantial and politically engaged'. Further,  there is a growing awareness and sensitivity to the people of whom gender is not merely a style, but an identity, such as the experiences of trans and gender non-conforming individuals.  The author of the article  questions the bigger picture, concept of queerness/gender-fluid movement rendered to serve commercial purpose – "if it is to earn a fraction of the political potency it has already seemed to claim for itself, the industry must not only continue to employ and celebrate its trans&gnc members, but also make a more substantial investment in the lives – and not simply the looks – of the broader trans&gnc community." 

This article talks about how big fashion brands are branching out to be more gender-neutral but in a more capitalistic and business approach rather than progression. Commetirc mentions the expression "a seismic shift", a term that is common within media reports and "analyses into the accelerating gender-neutral trend in the fashion industry." (Commetric, 2019). Since the majority of millenials know well in terms of the gender spectrums, these big fashion brands try to advertise towards this generation and use gender neutrality as a trend rather than applying to be a norm in fashion, especially in high-end fashion departments.