annotating adverts by Samson Kemp https://padlet.com/samsonkemp06/annotating_adverts Adspeak cat en-us 2021-03-05 02:22:29 UTC 2025-03-18 00:02:54 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/1010665794/903285e863525ad603830f1dc9454b09/family_guy_man.jpg Pretty In Pink Ad samsonkemp06 https://padlet.com/samsonkemp06/annotating_adverts/wish/1272144604 Targets Women primarily with the girls perfect skin (the product being a skin product) and her happy demeanour. It's much less focused on a certain age from the others. But unlike the others is more targeted towards a certain gender.

The visual features include direct gaze with the woman. The gaze isn't very effective unlike other ads I've seen and doesn't fully draw the audiences attention. It doesn't really use vectors or a rule of thirds as none of the ad really draws attention.

The subtext uses a declarative to state that the product is where "science meets beauty"]]> 2021-03-05 02:23:10 UTC https://padlet.com/samsonkemp06/annotating_adverts/wish/1272144604 vape.gg / Juul pods samsonkemp06 https://padlet.com/samsonkemp06/annotating_adverts/wish/1272146484 Targets more gen z / teens. Jeans that are being worn are stylish. (stereotypical trendy jeans), has a nice simple colour style, young actor with the juul. If it were for people in their 35’s and up trying to quit it would probably feature an older person holding it. There was actually a controversy about their specific product called the "starter pack" which is believed to be aimed at children due to its cheap price. Vaping is much more prominent in the U.S. and these original targeted ad campaigns are probably the reason why.

The visual features include dividing the ad into thirds, each containing a different thing. This is also used to direct the gaze of the audience from left to right, or in between the three items. Direct gaze is also present, although it isn't as capturing / obvious of other ads that use it as there are other things to focus on.

There aren't really any linguistic features as the only text is the name of the brand. They have used the rule of thirds.
]]> 2021-03-05 02:23:55 UTC https://padlet.com/samsonkemp06/annotating_adverts/wish/1272146484 Minions movie samsonkemp06 https://padlet.com/samsonkemp06/annotating_adverts/wish/1272148081 This print /  advertisement is an advertisement for the minions movie, a movie targeted towards children and families. It uses a combination of visual and language features to make the movie more appealing and fun to children. Compared to the others, this is much more childish and silly.

The visual elements include a screen full of minions, along with big bold text. The ad uses vectors to direct the audiences gaze from the top of the minions to the text at the bottom. 

The linguistic features include a declarative which states that the 3d is "eye popping" which is used to appeal to a younger audience by making it seem fun / silly.

]]> 2021-03-05 02:24:32 UTC https://padlet.com/samsonkemp06/annotating_adverts/wish/1272148081