• Read this client's profile:

  • Your client is a 23-year-old man with one year of sales experience in a small company at a small town. He is recognized as an excellent salesperson by his current employer. Seeking to advance his career, he is now looking for support from career consulting services to apply for a sales position at a larger company located in one of Vietnam's three major cities: Ho Chi Minh, Da Nang, or Hanoi.

• Go to the column with your group number, discuss the questions provided below and take notes in your group's column.

  • Based on your own experience in doing activity 1 (Researching and Understanding a Company), what tips would you give your client to help them research and understand the company that they are applying to?

  • Based on your client’s profile, what aspects of the company should your client pay attention to?

• Goal setting: company scale, check how "big" that he want, research the industry he is interested in, list suitable companies in such industry, narrow down to 3-5 companies.

• External: check website, Social media to get insights, history, news "Company name + fraud" or "Company + salary mistake",

• Internal: reviewcongty from current colleagues, interview professional networks to see if anyone know about this company or work in these companies, Organizational chart, profile of leaders or BOD/ company soul,...

• Big City: Summer Camp to 3 cities to feel the city vibe, environment and FOOD, check professional network to see if anyone is working there.

  
  

2) Aspect to consider:

• Corporate culture

• Core values

• Business/product/service that match values

• Average salary of such city compared to his lifestyle

Step 2: Set the priorities in his decision making: destination (just HCMC, HN & DN?), company brand, etc.

Step 3: Narrow down the top 3 choices.

Step 4: References:

• Name or Employer

• The employer’s primary product is

• The employer’s primary target market is

• The employer’s branding focuses on

• The employer wants to be known for

• The employer’s greatest opportunities appear to be

• I can see myself (client) working for this employer because

• I believe my (client’s) skills and experience will benefit this employer in the following ways or areas

• The person best suited to receive my (client’s) cover letter and resume is

• ...

• Aspects of the company:

- Requirements of the company: evaluate the gap between his skill and job requirement

- Product/ Industry/ Scope of employments

- Checklist on: Company brand + message + product + USP + Leader + Culture + Competitors

- Difference between small company & large corporate: Working culture, Working Process, Working Style, Career path

- Culture of the location (DN/HN/HCM) + Cost of living