alex

- how cost fares, attracts large amount of customers

Weaknesses

- dependance on european market

Opportunity

- expansion of new markets

Threats

- hign competition such as Rynaur

W- intense rivalry, bad reviews, exposure to external risks

O- strategic partnerships, exploring into new markets (merchandise)

T- economic downturns, political instability and increased competition

This is a strength as they are so popular that they are getting millions of people to use their Airline. This help them for the future as then have enough money so just in case something goes wrong, they can solve that problem ASAP.

Low-cost energy pricing concerns

This is a weakness as they have such low costs that the increase in energy and fuel cost at the consumption level that they us it costs millions of pounds a year.

New Market Expansion

This is an Opportunity as they have the chance to expand to another market and increase their yearly revenue. This also increases their popularity then increasing the number of flights.

Multiple large companies

This is a threat as they have more people transferring over to other huge companies possibly decreasing their income per year.