I discovered that advertising acts as a problem-solving tool for customers, needing a strategic approach that includes creative strategy, concept creation, structure, and style.

Ms. Idany highlighted the need to understand the client's brand and the 3Ps (Prospect, Product, and Pugilist) to effectively address the problem and achieve objectives.

Something that struck me in class was the importance of Ad Appeals, specifically their role in grabbing attention and developing views about things. This was new to me since I had no idea exactly what goes into deciding on an ad strategy.

Reflecting on this lecture, I recognise the critical connection between strategy, creativity, and appeal in the ever-changing world of advertising. (137 words)

It was a group exercise so I was assigned to complete two of the creative briefs. One was about a Health & Wellness App and the other was about an Eco-Friendly Home Cleaning Product.

It was interesting coming up with catchy headlines that fit the information provided and it was a way for me to think out of the box. I made a conscious effort to make sure that the creative approaches were related to one another and that all necessary information was included.

Overall it was a fun tutorial exercise and I got to improve my writing skills for the captions/body copy. This is a skill that will be extremely important when I start my career. (153 words)

The "4 U's formula" for effective headlines—Urgent, Unique, Ultra-specific, and Useful—was particularly useful for creating engaging headlines.

I also learned about eight basic headline types, including direct and news headlines, and how slogans encapsulate a brand's essence. I took notes to ensure my assignment features clear and compelling headline.

During the tutorial, I received feedback from Ms. Idany, who confirmed that I'm on the right track with my brand's creative brief. She gave me the green light to proceed with my profile deck.(130 words)

Additionally, avoiding clichés and maintaining a single-minded focus on the main idea enhances the impact. Various techniques like straight-line copy, testimonials, and narratives cater to different advertising needs.

The ultimate goal is to craft compelling body copy that motivates the reader to act, ensuring the message is both engaging and persuasive. This structured approach helps create impactful and memorable advertisements.

As for my individual assignment, I continued working on my profile deck and researching my chosen brand Hnm. The process was not too bad as I was able to find relevant information about the brand. I then also started looking for examples for my own print ad design. (149 words)

I started designing the print ad deliverables, focusing on creating three unique ads that shared the same headline, tagline, and body copy. Initially, I struggled with creativity and conveying my message effectively.

To overcome this, I reached out to a few classmates for inspiration. Their input helped me generate some general ideas, giving me a solid foundation to start from.

Additionally, I began organizing my profile deck by arranging the slides and transferring information from my drafts to the final version. This process allowed me to complete several key sections, significantly advancing my progress. Overall, these efforts were crucial in helping me stay on track to meet the upcoming deadline. (124 words)