lesson 10 vocab by Emory Rabon

AIDA model

emoryrabon — 2024-11-20 15:57:24 UTC

Attention Interest Desire Action

the steps required for successful marketing communications.

Promotional Mix

emoryrabon — 2024-11-20 15:57:35 UTC

A list of variables used in promotion selling helps marketers reach their goals. For example, Advertising.

Integrated Marketing Communications

emoryrabon — 2024-11-20 15:57:50 UTC

Building successful relationships, both within and outside the marketing organization. Campaign creation is a collaborative process requiring a diverse team.

advertising

emoryrabon — 2024-11-20 15:57:56 UTC

The practice and techniques employed to bring attention to a product or service.

Personal selling

emoryrabon — 2024-11-20 15:58:09 UTC

Person-to-person communication, using communication skills and expertise to persuade people to buy products and services.

Public Relations Strategies

emoryrabon — 2024-11-20 15:58:23 UTC

A plan designed to manage, shape, and maintain the public perception and image of an individual, organization, or brand.

Publicity

emoryrabon — 2024-11-20 15:58:31 UTC

The giving out of information about a product, person, or company for advertising or promotional purposes.

sales promotion

emoryrabon — 2024-11-20 15:58:40 UTC

A marketing activity designed to increase sales, encourage customer loyalty, or generate brand awareness. Usually a discount or some other incentive for customers to buy your product/service.

virtual merchandising

emoryrabon — 2024-11-20 15:58:50 UTC

A marketing practice using floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate sales.