Data Analytics by

Improving returns

40088087 — 2021-11-02 12:16:38 UTC

"Of the retailers we surveyed, the difference in processing cost between the most and least expensive channels is $5 to $6 on average, while processing returns in stores can save up to 18 days of processing time, improving the chances that the item can be resold at full price."

(Ader et al., 2021)
Ader, J., Chai, J., Singer, M., Adh, P., Touse, S. and Yankelevich, H., 2021. Returning to order: Improving returns management for apparel companies. [online] McKinsey & Company. Available at: [Accessed 2 November 2021].

40088087 — 2021-11-02 12:43:32 UTC

“George is the second-largest retailer of clothing in the UK by volume, and has a vibrant and growing home offer that attracts customers to our stores and online. "

(Geoghegan, 2021)
Geoghegan, J., 2021. No sale – Asda’s plans for George revealed. [online] Drapers. Available at: [Accessed 2 November 2021].

40088087 — 2021-11-02 12:48:39 UTC

"Asda refuses to break out sales figures for George, but the value retailer had a 4.1% share of the UK clothing market in December, up from 3.6% five years ago, GlobalData reported."

"A big advantage that George has is that it is online and it has a well-established, successful online channel, unlike some of its competitors (including Tesco’s F&F and Primark). George has got scale advantages, both physical and online. It is well established, works well and has solid base from which to build a bigger business.”

(SEARES, 2021)
SEARES, E., 2021. What's Next for Asda's George?. [online] Drapers. Available at: [Accessed 2 November 2021].

40088087 — 2021-11-02 12:52:07 UTC

(George popularity & fame | YouGov, 2021)
Yougov.co.uk. 2021. George popularity & fame | YouGov. [online] Available at: [Accessed 2 November 2021].

40088087 — 2021-11-02 13:46:56 UTC

(UK fashion industry statistics, 2021)
Fashionunited.uk. 2021. UK fashion industry statistics. [online] Available at: [Accessed 2 November 2021].

40088087 — 2021-11-04 16:29:38 UTC

(Company facts, 2021)
Asda. 2021. Company facts. [online] Available at: [Accessed 4 November 2021].

40088087 — 2021-11-05 10:52:31 UTC

40088087 — 2021-11-05 11:16:58 UTC

40088087 — 2021-11-06 10:24:22 UTC

40088087 — 2021-11-06 11:45:05 UTC

Get the returns experience right and 92% of customers will return to buy again.

(Dopson, 2021)
Dopson, E., 2021. How to Handle and Prevent Ecommerce Returns for Maximum Profitability. [online] Shopify Plus. Available at: [Accessed 11 November 2021].

https://store.globaldata.com/report/online-returns-in-the-uk-2018-2023/

40088087 — 2021-11-06 12:10:54 UTC

(Online Returns in the UK, 2018 - 2023, 2018)
GlobalData Report Store. 2018. Online Returns in the UK, 2018 - 2023. [online] Available at: [Accessed 6 November 2021].

https://www.retailnews.asia/the-space-where-purchasing-decisions-are-made-fitting-rooms/

40088087 — 2021-11-06 14:56:41 UTC

(The space where purchasing decisions are made, Fitting Rooms, 2019)
Retail News Asia. 2019. The space where purchasing decisions are made, Fitting Rooms. [online] Available at: [Accessed 6 November 2021].

https://www.sendcloud.co.uk/wp-content/uploads/2021/09/SC_consumer-research_EN-Checked-final.pdf

40088087 — 2021-11-09 11:21:19 UTC

https://www.loopreturns.com/blog/the-true-cost-of-an-online-refund

40088087 — 2021-11-09 16:19:24 UTC

We know that the average ecommerce return rate is around 30%, and the average Shopify brand loses 80% of its returns to refunds.

(Saleh, 2021)

Saleh, K., 2021. E-commerce Product Return Rate – Statistics and Trends [Infographic]. [online] Invesp. Available at: [Accessed 19 November 2021].

40088087 — 2021-11-15 15:16:10 UTC

(Klobas, 2021)
Klobas, R., 2021. Eight Tactics for Reducing Ecommerce Returns. [online] The Good. Available at: [Accessed 11 November 2021].

40088087 — 2021-11-19 15:07:27 UTC

CNBC reportsthat the average return represents 30 percent of the purchase price.

(Gehrung, 2021)
Gehrung, R., 2021. The Cost of Returns and Why You Should Care. [online] Total Retail. Available at: [Accessed 19 November 2021].

40088087 — 2021-11-19 16:16:31 UTC

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40088087 — 2021-11-22 12:28:39 UTC

“It will have benefited from its value proposition, as consumers are becoming more price conscious in the wake of the recession, and it will have stolen share from competitors Tesco's F&F and Primark, which lack transactional websites.”

(Geoghegan, 2020)
Geoghegan, J., 2020. Asda ups its fashion game. [online] Drapers. Available at: [Accessed 25 November 2021].

40088087 — 2021-11-22 13:48:53 UTC

40088087 — 2021-11-25 15:06:14 UTC

(About us | George Supplier, n.d.)
Supplier.george.com. n.d. About us | George Supplier. [online] Available at: [Accessed 25 November 2021].

40088087 — 2021-11-28 11:07:47 UTC

(Keay, 2021)
Keay, L., 2021. Cost of living: What's got to give?. [online] Sky News. Available at: [Accessed 29 November 2021].

Book - Why we Buy

40088087 — 2021-11-29 12:44:16 UTC

(Underhill,2009)

Underhill, P., 2009. Why We buy (The science of shopping). 2nd ed. New York: Simon And Schuster, p.183.

40088087 — 2021-11-29 13:04:20 UTC

(Halzack, 2016)
Halzack, S., 2016. The surprising psychology of shoppers and return policies. [online] The Washington Post. Available at: [Accessed 29 November 2021].

40088087 — 2021-11-29 13:07:49 UTC

(YouGov, 2021)
Yougov.co.uk. 2021. How often are British and American shoppers visiting the grocery store? | YouGov. [online] Available at: [Accessed 29 November 2021].

40088087 — 2021-11-29 15:29:39 UTC

(Wiles, 2020)
Wiles, T., 2020. Four FREE Ways for Boutiques to Increase Sales - Where and Share. [online] Where and Share. Available at: [Accessed 29 November 2021].

40088087 — 2021-11-29 15:31:35 UTC

(Tech,2016)

Tech, A., 2016. Why is the Fitting Room so Important in Retail Analytics? - Alert Tech. [online] Alert Tech. Available at: [Accessed 29 November 2021].

40088087 — 2021-12-01 17:41:05 UTC

(Company facts, n.d.)
Corporate Asda. n.d. Company facts. [online] Available at: [Accessed 1 December 2021].

40088087 — 2021-12-02 15:11:15 UTC

(Store images, n.d.)
Corporate Asda. n.d. Store images. [online] Available at: [Accessed 2 December 2021].