•Enhance visibility and personal branding – discover how to post updates, share content and engage with industry specific posts to establish your personal brand, gain visibility, and position yourselves as emerging professionals in your industry.

•Engage with industry and build connections – will learn how to connect with industry professionals, join relevant groups, and engage with industry specific content to expand their network and stay informed about trends and opportunities in their field.

•Freelancing – LinkedIn is a powerful platform for freelancers to showcase their expertise, attract clients, and build professional relationships but what business structure do you follow? Do you setup as a sole trader or setup as a limited company?

(Add it below and also update your profile)

[Role / Industry] | [Skills / Expertise] | [Value Proposition]

e.g.

 “Multi-Channel Marketing Apprentice | Social Media & Content Creation | Helping Brands Grow Online”

(Add it below and also update your profile)

I'm a Multi-Channel Marketing Apprentice passionate about helping brands connect with their audience. My expertise includes social media marketing, content creation, and campaign analysis etc.

(Add it below and also update your profile)

Role title – write a clear, concise title for your current role

e.g. Instead of "Apprentice," use "Multi-Channel Marketing Apprentice | Social Media & Content Specialist.“

Write a company description for your current role.

e.g. "XYZ Marketing is a digital agency specialising in social media campaigns, content strategy, and brand development for small businesses.“

Describe your responsibilities. Use bullet points.

e.g. Developed and scheduled content for multiple social media platforms.

Conducted keyword research to optimize blog posts and improve SEO rankings.

Highlight key achievements. List 2-3 key achievements in your current role. Focus on measurable results.

e.g. Increased social media engagement by 25% through targeted content strategies. Coordinated a multi-channel marketing campaign that generated 500+ leads.

(Add it below and also update your profile)

e.g. Qualification: "Level 3 Multi-Channel Marketing Apprenticeship: "Institution: "XYZ Training Academy“

Write a short description of your course.

e.g. "This apprenticeship covers multi-channel marketing strategies, including SEO, social media, and campaign analysis.“

Highlight key modules / subjects

e.g. Digital Marketing Strategy, Data Analytics for Campaigns and Social Media Management.

Include any certifications. Awards or distinctions earned during your studies.

e.g. "Google Analytics Certification – Completed as part of the Digital Marketing module.“

Showcase a Project or Assignment. Write a brief description pf a notable project or assignment completed during your studies.

e.g. "Developed a social media campaign strategy for a local business, resulting in a 20% increase in engagement."

(Add it below and also update your profile)

e.g. Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok) Email Marketing Platforms (Mailchimp, HubSpot) Analytics Tools (Google Analytics, Meta Business Suite) Content Management Systems (WordPress, Wix) SEO and Keyword Research.

Add 5 Industry-Specific Skills.

e.g. add "AI-Powered Marketing" or "Influencer Collaboration.“

Add 5 Soft Skills.

e.g. Creativity, Time Management Communication, Data Analysis.

(Add it below and also update your profile)

Hi [Name],

I hope you’re doing well. I’m enhancing my LinkedIn profile to better showcase my skills and experience in multi-channel marketing.

§Would you be willing to write a brief recommendation about my work during my apprenticeship at [Company/Project]?

Thank you for your support!

Brainstorm Who to Ask

Write a list of 3-5 people you’ve worked with who could provide meaningful recommendations. Tip: Include a mix of managers, peers, and clients. Send the requests.

(Add it below and also update your profile)

OR

Share a news article – choose something relevant to your industry.

OR

Comment on a post – Add value to a discussion in your feed.  

(Add it below and also update your profile)

Background image

Education

Experience

Skills

Title

Bio

Connections

Knowledgeable

Creative

Creative

Thoughtful

Productive

I’m skilled at researching trends and transforming insights into marketing actions.

I bring fresh creativity, a willingness to learn fast, and the ability to support campaigns with organized content.

My degree in Media helps with our social campaign as I have experience studying trends, social platforms etc.

My people skills from my time working in customer service helps when dealing with stakeholders internally and externally.

What you do

Who you do it for

The transformation you create

I partner with brands to elevate their paid search and social results while keeping their customer relationships human, not robotic.

I show up as the young voice in the room who isn’t afraid to rethink the “standard way” of doing things, turning curiosity into innovation and data into real growth.

My mission is to help clients feel supported, understood, and ahead of the curve, transforming their goals into momentum that actually lasts.

With a BA in English Literature and Media, I bring a strong foundation in storytelling, communication, and creative thinking to every project. This academic background allows me to craft narratives that resonate with audiences while aligning with brand objectives. I’m passionate about blending creativity with data-driven insights to deliver measurable results and meaningful engagement.

I thrive in fast-paced environments and innovation and collaboration are key for me. My goal is to continue developing expertise in digital marketing strategies, content creation, and analytics, while contributing to impactful campaigns that support the financial services sector. Looking ahead, I aim to grow into a role where I can lead on projects that combine creativity and strategic thinking to drive business success.

My journey into marketing has been shaped by hands-on experience across research, trend analysis, customer understanding and performance optimisation. From analysing competitor landscapes to identifying growth opportunities and supporting brand strategy through local marketing initiatives,

I’ve developed a strong understanding of how brands scale and stay relevant in fast-moving markets.

At Kinsman & Co I bring all of this together. I work directly with clients, refine their paid media performance and help them navigate the digital landscape with clarity. I thrive when diving into the numbers, spotting what others might miss and translating data into actions that drive measurable results.

My mission is to help brands feel supported, understood and future-ready by transforming performance challenges into momentum and turning paid channels into engines for sustainable growth.

If you’re passionate about performance marketing, brand building or the future of digital strategy, I’m always open to connect.

Stepping away from fashion helped me discover where my strengths truly thrive: marketing. The research skills, trend awareness, and design understanding I gained now fuel my ability to create content that resonates, analyze audience behaviour, and translate ideas into clear, engaging messages.

I learned how to think creatively under pressure, collaborate effectively, and bring concepts to life with intention.

Now, as a Marketing Apprentice, I channel these skills into developing campaigns, managing content, and supporting digital strategy with a willingness to learn fast. My journey may have taken an unexpected turn, but it has given me a unique perspective.

UK Finance is the collective voice for the banking and finance industry in the UK, representing over 300 firms across the sector. The organisation provides advocacy, research, and events to support innovation and growth within financial services.

My responsibilities include:

• Planning, executing and monitoring multi-channel marketing campaigns to promote UK Finance events and initiatives.

• Creating and editing video content for social media and event promotions ensuring brand consistency and audience engagement is prioritised.

• Managing campaign timelines and performance analytics to optimise results.

• Collaborate internally and with stakeholders.

Some key achievements:

• Successfully sold out tickets for my first event campaign, driving demand to the point where additional tickets had to be released.

• Supported and produced 100 high-quality videos this year, enhancing engagement and brand visibility across our LinkedIn platform.

My role focuses on communicating these solutions through strategic content creation, digital marketing activity, and clear, audience-focused messaging.

In my position, I contribute to the development and optimisation of multi-channel content, including social media posts, product-focused visuals, campaign materials, and safety awareness communications. I conduct industry and trend research to support our marketing strategy, assist in delivering campaigns across social, email, and digital platforms, and collaborate with internal teams to ensure all materials accurately represent technical products and safety standards.

During my time at Stopdrop Tooling, I have increased engagement across key social platforms by introducing more consistent posting patterns, trend-aligned content, and improved visual storytelling.

I supported a drops-prevention awareness initiative that resulted in enhanced product visibility and stronger customer engagement. Additionally, I completed company training in Adobe Creative Cloud and InDesign, allowing me to produce higher-quality visual assets, refine marketing materials, and contribute more effectively to product layout design, social graphics, and branded documentation.

Responsibilities

• Supported the planning and execution of multi-channel marketing activities across digital platforms.

• Conducted research into customer behaviour, competitor activity and industry trends to support strategic decisions.

• Assisted with marketing performance reporting, using analytics tools to review campaign activity and identify areas for improvement.

• Helped coordinate assets across email, organic social, paid channels and web content to ensure brand alignment.

• Applied core apprenticeship modules such as campaign planning, digital analytics, customer journey mapping and SEO fundamentals to real marketing tasks.

• Worked with mentors and marketing teams to apply CIM best practices to ongoing projects.

  
  

Key Achievements

• Successfully completed the CIM Level 3 Multi-Channel Marketing qualification, building a strong base in digital strategy, analytics and customer understanding.

• Applied insights from apprenticeship modules to improve structure, consistency and performance across active marketing tasks.

• Developed the strategic and analytical foundation that supported my move into performance marketing and my current role as a Performance & Digital Marketing Executive.

4th Dec 2024 – Present

This apprenticeship provides a foundation in multi-channel marketing, combining hands-on industry experience with structured learning across multiple channels. Through this programme, I am developing the technical, creative, and strategic skills required to support effective marketing in a fast-paced, industry-focused environment.

Key Modules & Subjects:

• Digital Marketing Strategy

• Social Media Management

• Content Development & Copywriting

• SEO & Keyword Research

• Data Analytics for Campaign Performance

• Branding, Audience Research & Marketing Principles

Certifications & Achievements:

• Qualification in Multi-Channel Marketing

• CIM award

• Completed coursework with positive feedback on creativity, research, and clarity of communication

Notable Project:
As part of my apprenticeship programme, I developed a multi-channel social media campaign concept for a real-world business case study. My strategy included content planning, audience targeting, keyword research, and visual direction. The campaign model demonstrated a projected engagement increase of 10% based on trend analysis.

Responsibilities

• Manage and optimise paid search (PPC) and paid social campaigns across Google Ads, Meta and other digital platforms.

• Analyse performance data to identify trends, improve efficiency and develop insight-led optimisation plans.

• Build and maintain strong client relationships, providing clear communication, reporting and strategic guidance.

• Support the development of digital strategies that align with client goals, budgets and audience behaviour.

• Carry out regular performance reviews, implementing changes to drive ROAS, reduce wasted spend and strengthen account structures.

• Collaborate with internal teams to ensure campaigns are aligned with broader brand strategy and customer expectations.

• Produce reporting dashboards and breakdowns that turn complex data into simple, actionable insights for clients.

  
  

Key Achievements

• Improved paid search and paid social performance for multiple clients through structured optimisation and insight-led strategy.

• Strengthened client relationships by delivering clear reporting, proactive recommendations and consistent communication.

• Contributed to the growth of key accounts by refining account structures, identifying new opportunities and enhancing overall digital performance.

My Level 3 Multi-Channel Marketing apprenticeship provides hands-on experience and theoretical knowledge in digital marketing across multiple channels. It covers campaign planning, social media strategy, SEO, analytics, and content creation, equipping me with the skills to deliver measurable marketing results.

So far, distinction qualification in the CIM exam. Notable projects includes:

My portfolio

Stakeholder management - internally and externally

Content management - Wordpress

Email Marketing - Click Dimensions

Video Production - Use of Adobe Premier Pro and Professional Canon Camera

Organisation

Creativity

Communication

Collaboration

Data analysis

• Creativity

• Time Management & Organisation

• Communication

• Attention to Detail

• Problem-Solving & Adaptability

Industry-Specific Skills

• Drops Prevention Awareness & Product Familiarity

• Technical Product Marketing for Tooling Solutions

• Safety Communication & Risk-Reduction Messaging

• B2B Marketing in Industrial and Offshore Environments

Technical Skills

• Social Media Management

• Content Creation & Graphic Design

• Email Marketing & Automation

• Analytics & Reporting

I hope you’re doing well! I’m currently enhancing my LinkedIn profile to better showcase my skills and experience in multi-channel marketing.

Would you be willing to write a brief recommendation about my work during my apprenticeship at UK Finance? It would mean a lot to have your perspective on my contributions to the team and growth since joining.

Thank you so much for your support! Please let me know if you need any details or examples to make it easier.

Best regards,
Erin

I would ask:

My line manager,

Corporate Affairs Managing Director,

Colleagues

I hope you’re doing well. I’m currently updating my LinkedIn profile to better reflect my experience and growth in digital marketing and performance.

I was wondering if you’d be open to writing a short recommendation about your experience working with me at Kinsman & Co.

Even a brief paragraph about my work, contribution to the team or approach to performance marketing would mean a lot and really help strengthen my profile.

No pressure at all. I completely understand if you’re busy. Thank you so much either way, and I really appreciate your support!

Best,
Ruby

Who I'd Ask for Recommendations

1. Ellie Farrugia

Director & Your Manager at Kinsman & Co

2. Felix Grant

Colleague & Teammate at Kinsman & Co

3. Jackson Chalker

Colleague & Teammate at Kinsman & Co

Hope you’re doing great! I’m giving my LinkedIn profile a little glow-up to better show off my marketing journey and skills.

Would you be up for writing a quick recommendation about my work during my apprenticeship at Stopdrop Tooling? Even a few lines about projects we worked on or how I contributed would mean a lot!

Thanks a ton, you’d be helping me out big time!

Kind Regards,

Harley

Reccomendations -

Director

Warehouse manager

Global sales manager

Throughout my time at UK Finance, curating email campaigns, I have been focusing on:
✅ Writing subject lines that grab attention without sounding too “salesy”, we want our members to want to join our events and training without sounding too pushy.
✅ Structuring our content for clarity and engagement - making sure that the complex topics discussed is simplified.
✅ Using persuasive language while keeping the tone authentic
✅ Applying data insights to improve open and click-through rates

Copywriting for email campaigns has taught me that every word matters. It’s about balancing creativity with strategy to deliver messages that resonate.

1. CPMs stayed more stable than predicted. Early November spend spread demand out, so Christmas traffic is performing better than usual.

2. Black Friday winners weren’t the biggest discounters. They were the brands with fast checkout and clear messaging. Performance is now defined by the full customer journey, not just ads.

3. Simple seasonal UGC is outperforming polished creative. Authentic content is driving stronger conversion.

4. Search demand is shifting to very specific long-tail queries. Great moment to test niche intent-based campaigns.

5. Warm audiences continue to shrink, making broad targeting on Meta and PMAX more effective for scale.

   
   

If you’re pushing into the final stretch of Q4, focus on speed, clarity and letting platform signals work. This year is rewarding marketers who move quickly and don’t over-optimise.