Internet Advertising by https://padlet.com/12hutleys1/qod41dpfqevm en-us 2017-02-24 09:44:13 UTC 2025-11-19 21:26:59 UTC hello@padlet.com Why ? 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155979266
  • It can be targeted at particular customers
  • Statistics can be gathered
  • It is cheaper than traditional advertising, for example TV adverts
  • It reaches customers much faster than traditional adverting 
    • ]]>     2017-02-24 09:51:20 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155979266     Advantages using search engines 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155979639
  • Advertisement is displayed when customers search using key words
  • With Google Adwords the advertising company only pays Google when people click on their adverts.This is called 'cost-per-click'.
  • The key words have to be carefully chosen and the advert carefully worded to make people want to click on it

    • ]]>     2017-02-24 09:54:08 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155979639     Advantages using social networks 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983000
  • Many social networking sites use the information they know about users to target adverts at particular users
  • Organisations pay Facebook to display adverts on particular users' pages
  • Facebook, with more than 800 million users, can select customers by location, age and interests
    • ]]>     2017-02-24 10:16:46 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983000     Viral Marketing 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983700 Viral marketing is when an organisation creates interesting and entertaining content that makes people want to 'pass it on' to their friends using social networking, email and texting.]]> 2017-02-24 10:21:11 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983700 Why Viral Marketings used ? 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983960
  • If the content 'goes viral' it 'spreads' very quickly
  • It is cheap because the organisation doesn't have to pay for adverts
  • Memorable content means that people remember the brand name
    • ]]>     2017-02-24 10:23:03 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155983960     Targeted Marketing 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155984266 Online targeted marketing is about concentrating online advertising on the groups of customers who are most likely to buy a produc]]> 2017-02-24 10:25:31 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155984266 How does targeted marketing work ? 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155984420 Online organisation collect and combine online data from:
    • Cookies that are used to store  your browsing habits
    • Transactional data
    • Social networking sites
    • Micro blogging sites
    • Personal information from online profiles
    The organisations then query that data to send adverts just to those users whose age, gender, interests or previous purchases suggest they might buy a particular product.
    ]]>     2017-02-24 10:26:49 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155984420     Viral Marketing 12hutleys1 https://padlet.com/12hutleys1/qod41dpfqevm/wish/155985133 Intersting and entertainment content, often video, is created that people will want to share.
    ->
    The content is 'spread' by people sharing the content with their friends.
    ->
    This is like the spread of a 'virus' between people]]>     2017-02-24 10:31:51 UTC https://padlet.com/12hutleys1/qod41dpfqevm/wish/155985133