2.Key word: training, employee performance, Chinese SME

3.Journal article reference:

(1)Newman &. Sheikh (2014) Determinants of best HR practices in Chinese SMEs. Journal of Small Business and Enterprise Development. 21(3).

(2) Khan （2012）The Impact of Training and Motivation on Performance of Employees. IBA Business review. 7 (2),  p84-95.

Feedback JF:
Topic - very interesting and well specified. One thing that you now need to consider though is how you will measure the impact? How will you measure performance? What methods will you use - quantitative, qualitative or mix method approach? Are you going to use 'self-assessment/ perceptions of one's performance or will you interview HR managers? 

Keywords - Human resources, professional development, executive education, apprenticeships, returns to education, performance measures

Articles - very good but only 2; keep expanding the list of peer-reviewed publications, focus on journals in the HR area, you don;t necessarily have to focus on just Chinese businesses in your search. In fact, it would be beneficial to use literature from other parts of the world to determine if practices work universally well or if they must differ and vary by culture/country.  

Overall - very good start; keep up the good work!

Cross Reference

Has Simple Marketing started to diminish and is Technological Marketing having a greater influence. 
Gone --> Digital and Design marketing with telecom 

Comparative Studies of Digital Marketing and the effects of Social Media 

Cost Effective ?

Technical Knowledge

E-Marketing 

Networking

Advertising

SME's 

Global 

Local 

International

Huge Scale 

M&S Started in France and grew

DDD - Digital Dress Design

DVD Players Deminish - 

Netflix, On Demand

HR - 

How businesses affected by recruitment failures. 

E-mail for permission of a brand 

Precise Question - Quality not Quantity

Online Recruitment system and challenges Multi-National Brand - E-mail HR

e.g Barcelona Football Club 

Brands of them e.g Qatar Airways 

Connecting between Continents 

Reference Variety - 

Access Library 

Link for the Authors/Subject 

E.G Marketing 

Key Words - Consumer Behaviour, Decision Making process. Social Changes, Demographics and Trends e.g Market Trends, 

References - 

1. This research will examine products that have been endorsed by some celebrities.

2. These products will be examined to know the level of demand by young people between the ages of 16 and 24 before the endorsement and their demand after the endorsement.

3. The type of celebrity endorsing the product will be taken into perspective and how it may affect the demand for the product by these young people.

4. Middle income families will be examined to know if price of these products have an effect on their demand for the products in relation to celebrity endorsements.

Yuh Feedback:it's a good question in China , but I am not sure over the whole world. I have some question: when this phenomenon start? Is it regional problem or global problem? 
And it difficult to do the questionnaire( before choose some specific area)

1.      This research will examine products that have been endorsed by some celebrities.

2.      These products will be examined to know the level of demand by young people between the ages of 16 and 24 before the endorsement and their demand after the endorsement.

3.      The type of celebrity endorsing the product will be taken into perspective and how it may affect the demand for the product by these young people.

4.      Middle income families will be examined to know if price of these products have an effect on their demand for the products in relation to celebrity endorsements.

Feedback

What kind of celebrities will u use as the example
How do u judge if it has been increased or not,what kind of ways will u gonna to use

(I need to discuss ur topic with u,unfinished👆)