https://padlet.com/kdmcmath/qluqytyclkxv Made with determination en-us 2019-09-24 20:29:50 UTC 2025-12-18 13:08:43 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Templeball.png kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121195 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121195 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121197 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121197 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121199 Address:
1) Context - Magazine Print ad in 1948
2) Purpose/Audience - To persuade audience (American workforce) to buy Coca-Cola in their workplace vending machines.
3) Rhetorical Appeals - Pathos, Logos
How does the ad reflect the American Dream? - Common man, working hard to provide for a "perfect family".

]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121199 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121201
Coca-Cola's 1948 print ad might have lost its  relevance in America over time, but after analyzing the ad's context, purpose/audience, and rhetorical appeals it can be  recognized as an accurate illustration of American values in the 1940s. ]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121201 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121204 1) Published in 1948, a few years after the end of WW2. 
2) Vintage Magazine print ad 
3) "Work refreshed...Have a Coke" slogan. Factory workers hand is holding a glass bottled coke.  Factory whistle in the background and advertising vending machines in factories and work offices. Also includes the price of a coke.


]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121204 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121205 1) The publisher is trying to reach the workforce in America in the late 1940s.
2) The desired affect is to influence consumers to buy a coke during their break-times.



]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121205 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121207 1) Ethos - none
2) Pathos -below
3) Logos - below]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121207 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121210 Overall, the ad was very effective for the time-period it was meant for. Today, it seems irrelevant, but then, the workforce was largely made up of men in factories and women in office jobs. The ad appeals to both. It also appeals to a generation that worked long hard hours by implying that a coke will refresh workers and give them a moment of rest.]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121210 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121215 1945 marked the end of WWII and America began to see changes in values and what they considered to be the American Dream.  This essay analyzes the rhetoric used in a 1948 Coca-Cola print ad and how effectively it reached its audience.  The ad may have lost its relevance in America over time, but after analyzing the ad's context, purpose/audeince, and rhetorical appeals, it can be recognized as an accurate illustration of American values in the 1940s.[Insert Thesis Here]]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121215 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121216 In 1948, Coca-Cola published a print ad, which featured the slogan "Work refreshed...Have a coke",  in a vintage magazine. ]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121216 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121219 Consumerism and feminism begin to play large role in American values
Focus on obtaining a "perfect household"
Women in the workplace


]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121219 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121220 Small glass bottle featured on the ad
"Work refreshed...Have a Coke" written at head of ad
Advertising coke vending machines in factories and offices for 5cents
Factory whistle in backgorund
A mans hand is holding the bottle

]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121220 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121221 After WWII, the workforce in America changed by including a significant number of women; the author of this ad strongly addresses their audience by reaching both men and women in the workforce.]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121221 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121224 The coca-cola print ad seems to effectively speak for itself due to strong pathos and logos appeals made to the 1940s workforce in America. ]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121224 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121233 "Work refreshed...Have a Coke" - the ad


]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121233 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121236 "By 1945, [women] made up 37 percent of the workforce" -"Watch Terrified Men Learn to Deal with Women in the Workforce During WWII" from History channel website. -link to article
Going to use this quote to explain why the ad is also advertising to women in the workforce -- something fairly new in America at the time.]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121236 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121239 "The pause that refreshes with ice-cold Coca-Cola is a minute long enough for a big rest." - This statement is appealing to emotions. Coke is advertising feelings of rest and refreshment associated with drinking their product.]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121239 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121241 The ad includes a price for each soda, 5cents. This is a Logos appeal. ]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121241 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121242 "When an argument has pathos, we identify with the person who is making the argument." - Rhetorical appeals website. 
This quote explains how the pathos appeal is strong because the audience (workforce) can identify with the other "common man" workers featured in the ad. ]]> 2019-09-24 20:29:50 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389121242 kdmcmath https://padlet.com/kdmcmath/qluqytyclkxv/wish/389567410 2019-09-25 16:10:35 UTC https://padlet.com/kdmcmath/qluqytyclkxv/wish/389567410