A question one could use with this lens is: 
- What elements in the text exist in the middle, between the perceived masculine/ feminine binary? In other words, what elements exhibit traits of both?

- Answer: Examples include the watch and beaded bracelet on the hands (0:18), the vague rainbow background, the genderless crowd (0:52) and the faceless people (0:54). These all go past the boundaries of gender, leaving the binary lens behind and focusing on the people for themselves and their shared love for the music, rather than their genders and the things that separate them. 

- A study featured on CBC explained that  97.9 percent of music producers are men. For every 1 female music producer, there are 47 male ones. There are even fewer queer and trans people in the industry.

The video further perpetuates the standard of this predominantly male industry by showing all the DJs and music producers as men by default (ex. 0:08). This video also focuses mainly on his successes, rather than his struggle -- successes which would have been much harder for women and non-cis-gendered people to achieve. 

 

However, mental health problems such as depression are more common for men due to the way men have been socialized to feel like they can’t share their thoughts and feelings. 
The video ends with Avicii standing alone barefooted with just a guitar in his hands. The lyrics sing, “All this time I was finding myself, and I didn’t know I was lost”. This symbolizes Avicii's journey to self-recognition and highlights the depressive times in his life where he turned to music to cope. In addition, his music resonated with his supporters because of how relevant mental health is in everyone’s life. 

How are the male and female roles defined?

* In the video, the males are portrayed as sociable and engaged in many activities. The women are only shown listening to music alone it what seems to be inclosed rooms. During the duration of the video, we see men driving cars (0:45), making music (0:59), hanging out in groups (0:07) which creates the idea that men should be out in this world working while women stay home.

* The women are only shown listening to music at the (0:45second) mark and watching the men make music at the (0:59seconds)mark. This enforces the stereotype that men are more capable than women, by giving the men a more complicated role including a variety of tasks, unlike the women in the video who are only given a simple role, including a couple of un demanding tasks.

*Feminist criticism began in the 1960s and has continued up to the present day. This School of theory is a viewpoint that is troubled with belittling ways that men portray women in cultural products such as film and books or the lack thereof. Feminists criticism also strives to reveal the misogyny in pieces of work about women.

*How does racism continue to function as a persistent force in American society? 

*When applying the lens of a Critical Race Theorist to the September 8 Google Doodle, we can see examples of normalized racism implemented in the text. The people that appear to be listening to music in the first, third, and fourth image are Caucasian (00:00:41–00:00:45). The people have uncoloured skin, straight colourless hair, and are wearing normal western clothing in short sleeved shirts and denim.

How is nature represented in this text?

Nature, solely focusing on the landscapes, can be seen scattered throughout the video. The first can be found at (0:32- 0:35), where a headphone-wearing Avicii can be seen in a train passing by a quite dull and dead desert landscape. He seems quite disinterested, completely ignoring the nature surrounding him, too engrossed with his music. A very similar image can be seen later on (1:00 - 1:04) with a car driving though that same desert. The video finishes with Avicii playing his guitar on a much brighter and lively sandy beach (1:14 - 1:17). These three scenes demonstrate his journey and connection with nature. In the beginning, Avicii’s connection with nature seems almost, if not completely, nonexistent. Nature simply faded into the background of his life, never playing a very big role or having any importance to him. Similar to his lyrics, the environment around him is simply passing by him. This is a significant contrast to Avicii and his connection later in the video. At the end, he seems much more in tune with nature and has a much stronger connection and relationship with it.

Post-colonial criticism is dissecting this perspective and pointing out the flaws of history defined by oppressors.

Chinua Achebe was born november 16th 1930 and passed away march 21st 2013. He was a writer, with his most famous work being a book titled Things fall apart. He would go off to write many more books such as, No Longer at ease and arrow of god. Creating was dubbed the African trilogy. 

His first book, his most famous one, is a great read on post-colonialism and his views on how he was treated being from nigeria and how he was seen from a colonialist lens. 

Question from OWL purdue ”how does the literary text in the western canon reinforce or undermine colonialist ideology through its representation of colonization and/or it's inappropriate silence about colonized people”

0:40 to 0:46 and 0:56 to 0:59

Those represented were those living in ”the first world”, even as the video seemingly was trying to represent those around the world. Music is something that is enjoyed by many different kinds of people from many different places,  for as long as it has been around. The lack of representation in this text has reinforced post-colonialist ideology

In conclusion because we live in a western society, post colonialism can show itself in places as small as a google doodle about avicci, proving how prominent it is in our everyday lives. This cultural text is not inherently bad because of the small details of colonialism it upholds, it’s just important to point out the way these details can play into a much bigger picture.