Poster: Lean LaunchPad by Jimena Luyo

Lean LaunchPad

a01793180 — 2022-06-24 03:12:40 UTC

Lean LaunchPad is an entrepreneurship methodology created by Steve Blank to test and develop business models based on querying and learning from customers.

a01793180 — 2022-06-24 03:18:46 UTC

Obtained from https://steveblank.com/

Methodology

a01793180 — 2022-06-25 01:13:52 UTC

There are three main stages:
1. Hypotheses
2. Customers
3. Development

One. Hypothesis

a01793180 — 2022-06-25 01:19:37 UTC

First, summarize your hypothesis on a business model canvas diagram, a diagram that schematizes how a company creates value for itself and for customers.

Two. Customer Development

a01793180 — 2022-06-25 01:26:30 UTC

Second, test your hypothesis. Based on the "get out of the building ideology", you should find your potential customers, users and partners for feedback of the business model elaborated with hyphotesis. You are expected to pivot in this search stage, as soon as you get customers feedback you should update your BMC.

Three. Agile Development

a01793180 — 2022-06-25 01:30:54 UTC

It works with customer feedback, as soon as you get one minimum viable product, you should go out and test it in order to continue with the next step.

Tools: Strategyzer

a01793180 — 2022-06-26 03:07:06 UTC

Strategyzer.com gives templates and useful tools like Hypothesis testing and learning cards.

Strategyzer cards

a01793180 — 2022-06-26 04:12:31 UTC

Real Cases: Dropbox

a01793180 — 2022-06-26 20:13:47 UTC

Once Drew Houston, CEO and Founder of Dropbox discovered Lean Startup methodology, the company started iterating their product much faster in order to test what customers really wanted. Using Lean Startup principles, in just 15 months, Dropbox went form 100,000 registered users to over 4,000,000.

Real Cases: Toyota

a01793180 — 2022-06-27 01:51:03 UTC

The Japanese multinational is already famous for pioneering the "lean approach to manufacturing", adopting principles in the development of their Android-based navigation systems. The development team closely interacted with customers to iteratively develop a minimum viable product (MVP), to great success.

Real Cases: Intuit

a01793180 — 2022-06-27 02:29:40 UTC

The american business software company developed Lean StartIN, an intensive brainstorming session where small teams of Intuit staff are required to come up with new product ideas and validation metrics. It directly led to the creation of a new payment tool for Intuit's Mint financial management service.

Benefits of Lean Startup in large organizations

a01793180 — 2022-06-27 02:41:07 UTC

Making decisions based on evidence and data, rather than executives’ instincts.
A faster cycle time for developing ideas.
Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group.
“Getting out of the building” to speak to and observe real customers and stakeholders.
More flexibility about making changes to ideas as they progress from concept to “minimum viable product” to finished product

Challenges of Lean Startup in large organizations

a01793180 — 2022-06-27 03:06:44 UTC

The challenge is adapting something built for the entrepreneurial world so that it can work effectively in an environment full of standard operating procedures, immutable policies, and executives who want to leave their mark on everything.