Task 7 - Carol Vernallis by Katrina https://padlet.com/kit_kat_markham/qkrpqu5x30xf Made with love en-us 2017-09-11 18:06:45 UTC 2024-07-23 00:11:50 UTC hello@padlet.com According to Carol Vernallis ... kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186506795 2017-09-11 18:07:36 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186506795 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186507477 Edits in music videos are usually much more frequent than in film, many stand out as disjuncture (little connection to what is going on in the song) and match the song's timing. ]]> 2017-09-11 18:08:53 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186507477 The main points of Vernallis' observations ... kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186509705 With examples from music videos!]]> 2017-09-11 18:12:33 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186509705 Obvious edits ! kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186511192 To draw attention to themselves - not discreet like in films where the audience are not supposed to notice them too much. 
An example is in Beyonce's 'Countdown', where various edit techniques are used, including shutters. ]]> 2017-09-11 18:15:21 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/186511192 Use of Slow motion kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187207521 Many videos also use slow motion, giving us longer to appreciate the on screen motion. 

Example - If I Were a Boy', Beyonce ]]> 2017-09-13 15:03:08 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187207521 Jump Cuts ! kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187216609 Here is an example of a jump cut, which are also common according to Carol Vernallis' theory. 

As learnt about in class, this is a jump cut used in 'Uptown Funk' by Mark Ronson ft Bruno Mars


]]> 2017-09-13 15:19:34 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187216609 Multiple use of close ups kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187225280 Here are a range of close ups from a variety of music videos. Close ups are often used repeatedly in music videos, drawing focus to the artist(s) and/or characters featured in the video. 

]]> 2017-09-13 15:35:22 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187225280 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187229110 2017-09-13 15:43:21 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187229110 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187328074 2017-09-13 19:02:45 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187328074 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187329306 2017-09-13 19:05:37 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187329306 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187329968 2017-09-13 19:07:23 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187329968 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187331869 2017-09-13 19:11:36 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187331869 kit_kat_markham https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187337042 2017-09-13 19:26:12 UTC https://padlet.com/kit_kat_markham/qkrpqu5x30xf/wish/187337042