Problem/ need recognition- the dog keep moving

Information search- finding ways to keep the dog still

Evaluation of alternatives- have family member standing behind camera with a treat, woofie, pooch selfie

Purchase decision- selfie stix (dental care, stick and treats, provides filters also, cheap)

Post purchase behaviour- reviews to other dog owners, promoting on social medie, word of mouth

Problem/Need Recognition:

Their dog doesn't look at the camera when taking a photo.

Tough to get dog's attention when taking a selfie.

Information Search:

Views on social media platforms that others face the same problem

Google the problem and search for solutions

See how much the solutions cost

Ask friends/family if they have faced the problem (word of mouth)

Checking at retail stores

How does the solution solve my problem (compatibility with my phone)

Evaluation of Alternatives:

Comparing other brands

Comparing other solutions

Comparing the price of other solutions

Features of the solution

Reviews of the solution

Purchase Decision:

Finding discounts

Cheapest price of solution

Post-Purchase Behaviour:

Does the solution work? (Does it solve my problem)

Post a review of the product

Share with others (via word of mouth)

Considers repurchases of the product

Problem/ Need recognition -I find it hard to take selfie as the dog is very restless and is unable to focus on the camera.

Is there a product out in the market that is able to solve this issue, while still being cheap and effective?

Information search - Researching on ways to keep the dog from moving on Tiktok, Shoppee or just google.

Which platform has the most content on pets and pet ownership?

Evaluation of Alternatives -

Companies that make dog toys to keep the dog focus could be another alternative?

Selfie Stix is very convenient as it fits on your phone, dog toys might distract the dog even more, I can easily clean and store the product without taking too much time.

Purchase Decision - Finding discounts and deals.

Are there any seasonal discounts or deals that are availble for this product.

Post-Purchase Behaviour -

Does the product work well?

Since it worked well, I want to share it with other dog-owners who might find this useful. ( via. Tiktok by posting a positive review of the product)

Problem/Need recognition: Selfie Stix advertised their products on Instagram, Facebook and Youtube. They put their product in Pedigree's dog food. Pet owners seen their ads online and decide they need a way for their pets to look at the camera for photos.

Information search: Pet owners will google the function, price of the selfie stick or search it up on social media.

Evaluation of alternatives: Woofie only has selfie sticks ($9.50) but Pedigree has treats ($3.60) and comes with a free selfie stix.

Purchase decision: Link to order on their website placed on Instagram which is easier for pet owners to buy from.

Post-purchase behaviour: Pet owner will send a positive/negative review to Pedigree's website if they enjoy/dislike the product.