Remake of Group 2: How to drastically increase the awareness of the PB Brand? by Plastic Bank https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx en-us 2022-04-18 22:29:06 UTC 2022-04-19 06:31:02 UTC hello@padlet.com How might we increase awareness of Plastic Bank among potential Ocean Stewards both at the corporation and population levels. https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148058409 2022-04-19 05:33:26 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148058409 https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148058773 How do we find clarity in our purpose- and reduce ambiguity what we do

Threat - attracting the wrong people - businesses, etc ]]> 2022-04-19 05:33:55 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148058773 THREATS: Harder to approach other companies and individuals to join the mission. Harder to recruit top talent. Harder to secure funds. Competitors will emerge. https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148059454 2022-04-19 05:34:47 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148059454 Threat: Local stakeholders viewing PB as a "competitor" rather than a business partner https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148059688 2022-04-19 05:35:03 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148059688 Threat: Vague Idea of the masses about the company https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148060162 2022-04-19 05:35:36 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148060162 Threats : https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148060416 - In term of competition, we will left behind compare to other organizations / social enterprise 
- We missed the opportunities to collaborate with strategic partners
- Takes longer time to achieve the goal of 1 billion people engagement ]]> 2022-04-19 05:35:38 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148060416 How can we launch a massive global marketing campaign to reach out to all Ocean Stewards who don't know that there's a way for them to actually be Ocean Stewards https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148061140 2022-04-19 05:36:16 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148061140 Opportunities : https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148061409 - Plastic Bank will become top 3 brand in the respective operational countries
- Plastic Bank will be a recognizable & trustable brand 
- Many strategic partners will contact us for collaboration
- Achievement of 1 billion people will be feasible & measurable in time manner]]> 2022-04-19 05:36:33 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148061409 https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148063423 Threat: 
- Application flexibility in terms of user experience.
- Putting PB into comparison with regular recycled plastic suppliers ( Our goal and approach should be clear with all our customers)

]]> 2022-04-19 05:38:44 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148063423 Developing an approach wherein we embrace both our clients (corporations) but also their consumers (and employees)! https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148069441 2022-04-19 05:44:50 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148069441 Programs/ Strategies/ Campaigns https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148069657 -  Establishing collaboration with strategic partners & medias with a strong media outreach or strong impact in the society (cross promotions, cross campaigns, media exposure)
-  Create Product Matrix but for “non tangible benefit” potential partners



]]> 2022-04-19 05:45:04 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148069657 Take into consideration marketing on social networks, facebook, Instagram, tiktok, twitter, etc https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070200 2022-04-19 05:45:34 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070200 Privatize the digital space of Ocean Stewardship/Protection message in search engines https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070580 2022-04-19 05:45:59 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070580 Sustainable tourism campaigns as platform to collaborate with other stakeholders and provide avenue for PB brand exposure. https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070977 2022-04-19 05:46:23 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148070977 Application flexibility https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148071637 - The application should be available for anyone to register and PB collection points should be there for anyone to deliver there plastic

]]> 2022-04-19 05:47:03 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148071637 STEP 1: Identify key partnerships with clients and prospects who want to take this journey with us. STEP 2: Create an outreach or inclusion option for a consumer to record their participation. https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148077663 2022-04-19 05:53:25 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148077663 Register many domains with the names that would reflect Ocean Stewardship message like www.oceanprotection.com etc and all those domains would lead to Plastic Bank https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148079000 2022-04-19 05:54:56 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148079000 PB partners employees competition https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148079069 some sort of a loyalty program to be done as an event with our partners

]]> 2022-04-19 05:55:00 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148079069 Dedicate particular community from our EcoSystem to a particular team of the employees of our partners for Stewardship so they could see their impact in real time, establish a direct link Partner Employee to Plastic Bank's collection member https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148085718 2022-04-19 06:01:45 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148085718 Steps / Procedures https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148085903 -    Create the communication outreach strategy and incorporate them into Product Matrix
-     Optimizing Plastic Bank Social Media
-     Involve & immerse the employees/ consumers to contribute as Ocean Stewards
-     Regular Newsletter about Plastic Bank milestones or achievements or updates

]]> 2022-04-19 06:01:58 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148085903 Increase the number of people familiar with our purpose by 300-500% by making it more accessible https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148099493 2022-04-19 06:15:22 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148099493 Increase the percentage of corporations / consumers that (when asked) are familiar with Plastic Bank and understand our mission by X%.Create (and grow) a network of individual, invested, ocean stewards of at least X by April 2023.Grow our employee base and collector base by X%. Increase the amount of funding received by invested ocean steward investors by X% https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148099958 2022-04-19 06:15:49 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148099958 Goals / Measures / KPIs https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148100566 Short Term
- Company revenue growth 200%

Long Term
-  Plastic Bank will become top 5 well known brand in the global as well as the respective operational countries
-  Engage 1 billion peoples (ocean stewards) in 2 years

]]> 2022-04-19 06:16:24 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148100566 PB loyalty program / Game https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148101472 1- We have a customer base which includes hundreds of thousands of employees and reaching this network through social media / plastic prevention / reactions will increase our brand exposure.

2- Being identified as a unique driver to prevent plastic rather than being identified as recycled plastic supplier]]> 2022-04-19 06:17:12 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148101472 Capabilities: Increased exploration around gamification, recruiting and motivating engaged members. Policies: Tiering companies based on their potential impact not just $ of spend. Resources: Marketing time and resources. Creation of a community engagement team to work hand in hand with partner success. https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148112413 2022-04-19 06:27:05 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148112413 Reputational Risk: negative publicity from high risk corporate partners https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148114657 2022-04-19 06:29:03 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148114657 Potential Barriers & Challenges https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148115488 C : Company is not equipped with the right tools, and strategies
P : Top Down Policy is not aligned
S : unclear duties and responsibilities
R : Not enough funds available to support]]> 2022-04-19 06:29:51 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148115488 Barriers https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148116651 Capabilities
1- Accreditation and certification of PB brand.

Artifacts
We need to be zero Plastic footprint within our organization.
Example samples policy .. we should stop using plastic packaging

Resources
Company growth vs talents management

]]> 2022-04-19 06:31:02 UTC https://padlet.com/plasticbankoperations/qi8wzgkooxfm6xlx/wish/2148116651