Reflection task by Selene Gregson

ON - London Marketing Lead

selenegregsonn — 2024-01-08 04:55:30 UTC

Ralph Lauren Marketing Intern

selenegregsonn — 2024-01-08 04:56:06 UTC

Reiss Marketing entry level

selenegregsonn — 2024-01-08 04:57:45 UTC

ON - London

selenegregsonn — 2024-01-08 05:02:11 UTC

- You know the London scene in and out - you are well connected with a holistic consumer understanding of the city.
- You have experience building and executing trend relevant go-to-market strategies in the sports and lifestyle world.
- You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.
- Experience building and executing trend relevant, consumer centric go-to-market strategy.
- Close affinity with running and sports communities within the city - knowing who and where they move.
- You are familiar with the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.
- Experience working and developing partnerships - identifying and selecting collaborators to drive the brand.
- Strong communicator and relationship builder - working as part of a cross-functional team.
- Project management expertise to drive campaigns, product drops and activations within the city.

Ralph Lauren

selenegregsonn — 2024-01-08 05:03:00 UTC

Key Requirements: · Bachelor Degree minimum requirement, Masters preferred · Previous Experience: Internship or relevant experience in Marketing · Fluent in English (both written and spoken); additional languages a bonus Person Specification: · Strong business sense and analytical capacity · Creative thinking skills and pro-activity in bringing new ideas and concepts · Curiosity and understanding of the luxury industry and competitors activities · Detail-oriented with the ability to work well under pressure in a fast-paced environment · Excellent communication skills, both verbal and written · Advanced Excel & Powerpoint skills · Demonstrate ownership and accountability of whole projects and general tasks · Demonstrate clear planning and project management

Reiss

selenegregsonn — 2024-01-08 05:03:38 UTC

Have experience within a Marketing team is desirable
Previous retail experience is preferred
Ability to work on your own initiative
Work well in a team but can also strive in individual tasks
Highly organized with excellent time keeping skills
Excellent communication skill
Ability to priorities tasks and meet deadlines
Ability to build strong relationships with different key business areas, both internal and external
Positive, can-do attitude and willingness to learn and get involved into projects

ON - London

selenegregsonn — 2024-01-08 05:07:48 UTC

- Collaborate with the Local and Regional Marketing and Sales teams to develop the go-to-market plan and London Key City strategic plan.
- Work cross functionally with our DTC Ecomm and Retail teams, and B2B - -- Wholesale team to build consistent omnichannel brand experience.
- Execute consumer marketing initiatives within the City - aligning with the EMEA and Sub Regional strategy across our product verticals and communities.
- Develop the London brand activation plan inline with the Key City strategy - working closely with the Brand Activation team.
- Bring to life our brand mission through a locally relevant lens - igniting the human spirit through movement - staying true to our brand DNA and running culture.
- Establish authentic brand partnerships and relationships to drive awareness and authentic brand positioning within the city.
- Obsess the consumer - develop deep affinity with the local culture and community, acting as our eyes and ears on the ground to feed insights and trends into the business.
- Manage, analyze, improve, and scale mechanics to drive engagement and business impact within London

Ralph Lauren

selenegregsonn — 2024-01-08 05:08:51 UTC

Reporting to the Marketing Coordinator, you will: · Participate in the creation of the European PFS-EU strategy · Assist in the delivery of global brand & philanthropy campaigns such as Wimbledon, working cross-functionally with Email, Brand, Creative, Buying, Brand Presentation, Planning & RLS teams. · Support in the orchestration of seasonal content deliveries, ensuring channel relevance & brand guidelines are adhered to. · Manage the implementation & reporting of print & digital OOH advertising campaigns in line with the phasing plan and in response to trade · Coordinate in-store events that elevate the brand and drive traffic to our stores · Clearly communicate & coordinate the strategy to/with internal stakeholders in order to secure buy-in for the marketing plans and bring them alive - including Brand Presentation, CRM and Retail. · Assist in the management of the relationships with key landlord partners to ensure that the brand share of voice remains high within our key distribution points · Support with budget management, raising PO's and setting up new vendors · Help identify innovative big ideas to guarantee strong brand awareness & engagement · Assist with pre-campaign market & customer analysis & post-campaign performance tracking & reporting The role requires someone with strong communication skills, business mindset and an entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders - marketing peers, creative, CRM, buying and stores. Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and understanding of the brand, strong interest in fashion and innovation, and the ability to inspire change and drive excitement.

Reiss

selenegregsonn — 2024-01-08 05:09:38 UTC

Supporting multiple marketing teams across the business
Work directly with other teams, like the Studio or Merchandising
Support the Digital Marketing Managers in Reiss' global marketing strategy
Provide recommendations based on performance
Support in weekly & monthly reporting across all markets
Create weekly & monthly reports across all markets

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selenegregsonn — 2024-01-08 19:36:01 UTC

selenegregsonn — 2024-01-08 20:54:15 UTC

This reflection will be using the Driscoll reflection cycle method to underpin and examine my strengths and weaknesses throughout the marketing consultancy project aswell as coming up with changes that I will benefit from in the future (Driscoll, 1994). This method of reflection is formatted in a three step manner: What? So what? Now what?

What?

In a group of two we were given a live brief from Future Fashion Fair who are a sustainable brand who host events in Manchester and invite small sustainable brands to give them a platform and introduce more sustainable fashion into the Manchester scene (FutureFashionFair, 2023). The brief gave us an outline of their main objectives which in this case was to broaden the audience and in the long run increase the amount of attendees at the Future Fashion Fair events.

Initially we were put into a group of three but we were ghosted by the third member of the group who then later told us she had moved groups out of nowhere and we wasn’t really given a reason why. So carrying on with the task as a two we met up to discuss who would be doing each part and we added this onto a Google docs document that we also added to after every seminar with the group work we had done while in the seminars. This meant that everything was in one place at once and available at any time. We carried out the plan on Canva after writing it out first on the Google doc as this was a creative report. The actual marketing plan we came up with in a seminar where we discussed what would be going into the plan and how things were going to be carried out.

So what?

Initially when the third member of the group left I felt abit less than the group that she left for and wondered whether it was because she underestimated our abilities but then I later realised that it wouldn’t of been anything personal. I was then kind of glad that it was just the two of us as it was easier to do things as a two as there’s not any many people to approve of things.

I was happy about the way we discussed things and imputed them into the google docs document as it meant that we both knew where we were up to, however as time went on it looked like none of us made much of an effort to meet up outside of the seminars. This was kind of fine as we were getting a lot done in the seminars but I know we should of both made more time for this project.

After speaking to Olivia (the other in my group) she agreed on this and I think that point will also be made in her reflection too.

Now what?

I have learned that not everyone will work well together and everyone has their own reasons for things, im not sure whether the other girl leaving could have been prevented as I didn’t seem to find anything off with our previous interactions.

However if I could do this unit again and go back in time maybe I would of messaged her when she first stopped sitting with us in the seminars and not let my own anxiety get in the way of potentially fixing any concerns anyone has.

In future projects that are formed as a group and in my career life I now understand that a lot more time than anticipated is needed and to never underestimate the work load.

References

Driscoll J. Reflective practice for practise. Sr Nurse. 1994 Jan-Feb;14(1):47-50. PMID: 8303152.

Future Fashion Fair (2023) Futurefashionfair.com. Available at: https://www.futurefashionfair.com/ (Accessed: 8 January 2024).