https://padlet.com/1116167b/qh5zjqslqmlq en-us 2017-01-31 07:49:57 UTC 2017-05-17 03:51:58 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Optimplaces.png 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150446723 This book is an introductory text in mass communication and written to emphasize media technology. Author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the evolution of media technology and how that technology shapes and is shaped by culture. 
Today’s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, Facebook, Twitter, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge’s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology.]]> 2017-01-31 07:58:10 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150446723 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150465812 Mass communication refers to a message transmitted to a large audience; the means of transmission is known as mass media. Many different kinds of mass media exist and have existed for centuries. Both the messages and the media affect culture, which is a diffused collection of behaviors, practices, beliefs, and values that are particular to a group, organization, or institution. Culture and media exert influence on each other in subtle, complex ways.]]> 2017-01-31 09:44:15 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150465812 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150467124 Propaganda and persuasion have long been a part of the interactions between media and culture. Most studies on media and behavior do not establish direct links between the two but do reveal important correlations among media, violence, and sexual behavior. Through the media, celebrities have come to signify important cultural values and tendencies, and they transmit specific cultural messages. New digital forms of media have revolutionized the way people access and consume media content. Rather than simply replacing old media, however, new forms of media encourage participatory media consumption and content migration.

]]> 2017-01-31 09:50:35 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150467124 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150468542  Traditional media includes printed materials (books, magazines, and newspapers), broadcast communications (TV and radio), film, and music. New media includes all forms of communication in the digital world, including electronic video games, the Internet, and social media. The Internet has added a social aspect to video gaming that has bridged the generation gap and opened up a whole new audience for video game companies, including senior citizens and families. The prevalence of the Internet in modern daily life affects us in nearly every way, from how we receive our news, to the way we do business, conduct research, contact friends and relatives, apply for jobs, and even how we watch TV. New media frequently trumps traditional media for three main reasons: It is more immediate, it is often free, and it can reach a wider number of people.]]> 2017-01-31 09:57:21 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150468542 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150469119  Modern media delivery has numerous advantages, including the speed at which content is delivered, the widespread reach of the Internet, and the low cost—most online content is free. The sheer amount of information available online has caused many critics to claim the information overload is bad for people’s health; however, studies have not substantiated this theory. Online media delivery enables a wide range of voices and perspectives to be heard via blogs and social networking sites. These sites are also changing the way knowledge is consumed: from a one-way system (for example, through passively reading newspaper articles) to a dynamic process that involves an entire online community. • Modern media delivery also has several disadvantages. Not all web pages are reliable sources of information; many are subject to user error (for example, on sites such as Wikipedia) or bias (for example, on partisan political blogs). The Internet also has economic disadvantages; it widens the digital divide between those who have access to the technology and those who do not (usually older people, people of lower economic means or educational status, or people in developing countries with poor infrastructure), and causes problems for traditional media, which are finding it difficult to profit from digital technology. 

]]> 2017-01-31 10:00:07 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150469119 1116167b https://padlet.com/1116167b/qh5zjqslqmlq/wish/150470513 2017-01-31 10:06:28 UTC https://padlet.com/1116167b/qh5zjqslqmlq/wish/150470513