https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7 Made with an open mind en-us 2020-10-12 04:20:57 UTC 2023-01-20 09:13:06 UTC hello@padlet.com wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/820601648

Soccer

Basketball

Volleyball

Badminton

Swim

PingPong 

Ski

Dodge ball

Jogging

Marathon

Bus

Trains

Plane

Car

Bike 

Laptop

Computer

Smartphone

Apple Watch

TV

Watch

Headphone

Microwave

Freezes

Dish washer

Keyboard

GPS

Homeless

Orphanage

Cancer

Microsoft

Apple

Google

Facebook

SpaceX

Nike

McDonald

KFC

Adidas

Coca Cola

Pepsi

Hp

Starbucks

HungryJack

Woolworth

Coles

Tesla

Sony

Amazon

Canon

Samsung

Asus

Dove

IOS

Android

Instagram

Twitter

WeChat

Messages

FaceTime

TikTok

Water Bottle

Nintendo Switch

Microphone

Bag

Book

Apple Juice

Ring

Diamond

Gold

Iron

Electric scooter

Motorcycle

Skateboard

Rice cooker

Fried pan

Wok

Instant Noodle

Clothes

Sport Shoes

]]> 2020-10-12 04:29:11 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/820601648 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/820608508 This is a fun experience to study in a new course that I haven't study before. We have been asked to write our own thoughts and feelings about the course and this particular task. Personally, the lecture atmosphere is relaxed and the tutor is also very friendly. The task has to record  80 possible things that I could promote.   ]]> 2020-10-12 04:32:43 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/820608508 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/889349343 Synopsis: In this video, the actor plays as an exhausted student. After returning home, he opened the refrigerator, took out Coca-Cola and drank it, which relieved his fatigue. Use this expression to make the audience feel the energy that Coca-Cola brings to you. In the end, the shot will be transferred from the actor to the product, and the name and information of the product will appear.

Treatment: First, the black on the screen gradually disappears. Then, the video switched to a very tired actor and opened the door to enter the family. Then I opened the refrigerator and took out the product, opened it and drank it. At the end of the video, the scene shifted from the actor to the product and its name and information appeared.]]> 2020-11-04 10:03:53 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/889349343 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/889420070 Campbell, C, Cohen, J & Ma, J 2014, ‘Speaker's box: advertisements just aren't advertisements anymore: a new typology for evolving forms of online "advertising"’, Journal of Advertising Research, vol. 54, no. 1, pp. 7–10.

This research article explains consumer-generated advertising, social media and consumer engagement. The reason this article is so useful is that it explains how the Internet affects consumers’ responses to online advertising. From this research, I can learn about the influence of the Internet on advertising and also allow me to make improvements based on this research when making my videos.

Gertner, David & Rifkin, Laura 2018, ‘Coca-Cola and the Fight against the Global Obesity Epidemic’, Thunderbird International Business Review, vol. 60, no. 2, pp. 161–173.

This research article mentioned Coca-Cola's impact on health and was severely criticized. It looks exciting because Coca-Cola is an iconic brand with a century-old history and is associated with bringing happiness and harmony. However, it has a huge health hazard. From this source, I was able to understand the important things that the audience want to know was the negative effect of the product.

Serôdio, Paulo M, McKee, Martin & Stuckler, David 2018, ‘Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)’, Public Health Nutrition, vol. 21, no. 9, pp. 1594–1607.

This research information reports on the institutions and sources of funding for the Coca-Cola Company. This article is beneficial because it helps me to consider the relationship with different organizations when considering product promotion. From this source, I was able to understand that being a decision-maker has to consider different aspects when working on a product promo, and that can affect the point of the audience.


Lacy-Nichols, Jennifer, Scrinis, Gyorgy & Carey, Rachel 2020, ‘The evolution of Coca-Cola Australia’s soft drink reformulation strategy 2003–2017: A thematic analysis of corporate documents’, Food Policy, vol. 90, p. 101793.

This research has explored the change of Coca Cola company policies in Australia and the health issue caused by the ingredient in Coca Cola. This source was useful as it as made it clear that the world’s largest soft drink company is adapting to pressures to reduce the sugar in its products as well as the tensions and barriers it faces in negotiating different consumer and public health interpretations of healthy beverages. From this source, I was able to carefully consider the negative part of the product that may be brought to the audience.


Atkinson, G, Driesener, C & Corkindale, D 2014, ‘Search engine advertisement design effects on click-through rates’, Journal of Interactive Advertising, vol. 14 no. 1, no. 1, pp. 24–30.

This article reported the relationship that specific elements of search engine advertisements have with click-through rates within Google AdWord Campaigns. This source was helpful because it explained that some elements have both positive and negative relationships with click-through rates depending on where they are placed within the advertisement. From this research, I was able to consider the information when I was working on my own video.

]]> 2020-11-04 10:36:53 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/889420070 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893469143 All genders, aged 18 - 25 who has the financial ability, especially university student.  The target audience may have many projects that make them feels pressured and tired. They don't have time to relax, and I  plan to given the feeling of energy that Coca Cola can bring to them.]]> 2020-11-05 10:28:32 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893469143 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893642297 2020-11-05 12:03:40 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893642297 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893677575 I decided to use 'Loki Cola' Font as the heading at the top of the website home page because it gives people a sense of luxury. After that, I wanted to use different fonts for the subheadings and main text s. 'Carentro' font for the subheadings and 'Karrik' font for the main text. For these two types of font is that they are simple and easy to read. 

]]> 2020-11-05 12:22:23 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/893677575 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969908019 2020-11-30 03:56:42 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969908019 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969951285 The film begins with the character opening the door and background music. The camera focuses on the shopping bag in the character's hand. Then, the character looked into the room, and the camera was brought to the direction of the character's gaze. The camera captured the second character using a laptop computer to do a task. Then the camera returns to the first character to take out the product from the shopping bag to the second character. The final shot focused on the second character, opened the product and poured it into the cup, enjoying the drink.
At the end of the video, the scene was transferred from the actor to the product. Then the name and information appeared.]]> 2020-11-30 04:27:28 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969951285 wonjy046 https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969957795 In the call to action page, I used the original image as the background. Then, I recreated the image and made it blur. After that, I chose a similar font for the name and tag line to show consistency.]]> 2020-11-30 04:31:37 UTC https://padlet.com/wonjy046/qg4mv5cjc6ni7kk7/wish/969957795