Technological Tastes by Manaswini Iyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81 Angus Russo, Manaswini Iyengar, Clare Read, Sonesh, Kayla Hurley en-us 2020-08-09 09:23:33 UTC 2025-03-01 01:35:26 UTC hello@padlet.com https://padlet.net/icons/png/1f36d.png https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673422638 2020-08-09 09:40:22 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673422638 Quotes & Questions #1 https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673423205 Industry report from 1970s claimed natural foods are “a wild mixture of substances created by plants or organisms for completely different non-food purposes -their survival and reproduction… consumed by humans at their own risk”, while artificial flavours are tailor-made for human consumption. 

The reading then suggests that while artificial flavourings can be added to non-nutritious things like soft drinks, it can also be used to enhance flavourless, highly nutritional food like soy products, which could potentially be of great benefit to food equity issues.

-Is this purely a self-justifying marketing ploy, or is it conceivable that’s humans will be able to produce food that is better than what nature can provide? Is it hubris to think that human scientific capacities could improve upon “natural” food?


]]> 2020-08-09 09:43:43 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673423205 Quotes & Questions #2 https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424502 “modern consumers have become too accustomed to having a wide range of flavours at their disposal to willingly give up a number of their favourites”

-Is the elimination of artificial flavours possible? Would such a venture be worthwhile? Are we as consumers addicted to artificial flavouring?Is the trade-off between impactful flavours and potential health effects too insignificant for people to think change is necessary? Is the loss of the craft of making tasty food by natural means a more significant consideration in rebuking artificial flavours? 

]]> 2020-08-09 09:49:42 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424502 Q3.Do you think that large quantities of processed food influence obesity in the lower middle class and lower class rural population? And is capitalism to blame for? https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424599 2020-08-09 09:50:18 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424599 https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424749 2020-08-09 09:51:13 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424749 ＭＳＧ　－　Ｕｍａｍｉ kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424823
“Ajinomoto advertisements in turn emphasized that the product was “pure white,” lending it a hygienic quality that accorded with the strong emphasis in contemporary women’s education on bleaching and disinfecting.” Pg 40]]> 2020-08-09 09:51:38 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673424823 Taste As A Social Sense manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425277 An opinion piece regarding how the vocabulary for taste is limited in comparison to other senses]]> 2020-08-09 09:52:51 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425277 “Industrial processed foods such as powered milk can supplement these diets in important ways, but the devaluation of traditional cooking through transnational advertising and misplaced ideals of modernity has primarily increased the consumption of junk foods based on fats and sugars.” (223) https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425321 Q2. Do you think that large scale food production compromises the nutritional value of food and has become a case of quantity over quality in today’s society?]]> 2020-08-09 09:53:04 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425321 “Hard labor at the metate at least gave women status and identity within the family and the community. … Tortilla making was so essential to domestic life that no woman in the village became eligible for marriage until she demonstrated this skill.” (225) https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425365 Q1. Do cultural food traditions liberate or repress individual cultures within today’s society?]]> 2020-08-09 09:53:19 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425365 Ajinomoto and Advertising kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425406 “a necessity; since people used it in everything at home their taste buds has become so accustomed to the seasoning they didn’t enjoy anything without it.” (41).  

“Now, thanks to Ajinomoto’s recent campaigning and developments within the science of flavor, msg is again winning new fans.” Pg 47]]> 2020-08-09 09:53:34 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425406 Haimi Advertisment 1980 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425670 Translation summary:

The summary of the translation is: does Takami [male name] like daikon? Yes he does, very much so. [adds haimii, or MSG], begins to gush over how tasty the daikon is ]]> 2020-08-09 09:55:00 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425670 Haimi Advertisement kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425958 Translation summary:
I love egg and haimi together, it makes it taste better and better ]]> 2020-08-09 09:56:46 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673425958 How has convenience altered the way we approach food? manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426030 2020-08-09 09:57:11 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426030 Is there anything left we can classify as entirely real or natural food, divorced from industrial production? manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426055 2020-08-09 09:57:17 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426055 How do we conceptualise what it means for something to be tasty? Do we rely on an actual sense of taste or are we driven by external factors such as marketing and convenience? manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426070 2020-08-09 09:57:22 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426070 Social Change = Marketing Technique change? kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426379 Ajinomoto has had a change in the advertising techniques over the past decade to better reflect the contemporary audience. 
The advertisements from the 1980s have more connection to housewives and/or women preparing food. However, with the rise of the decline birth-rate and delayed marriage and/or child bearing in Japan since the 1990s, for Ajinomoto advertisements to remain relevant, there has been a shift to focusing on elements of popular culture, such as idols and interesting (storyline) characters, such as Mr Umami. ]]> 2020-08-09 09:59:03 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426379 Umami Advertisment 2015 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426725
Translation summary: he says how much he loves his rice and eggs, adds soy sauce but isn’t satisfied, adds umami and devours his eggs. ]]> 2020-08-09 10:00:52 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426725 “The commodification of sensation” is a phrase suggestive of how the fragile, “chemical” history of taste is being usurped by simulations, as the focus is tightened on the immediacy of thrilling sensations" manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426856 2020-08-09 10:01:31 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673426856 "Loath to rely on the inconsistency and quality variability of seasonal produce as a source of revenue and keen to extend the perishable lifespan of food, industry has opted for the technoscience of preservation, product manipulation through the use of various forms of processing, artificial additives and chemical agents. As a result, the taste of a particular food product can bear little relation to that of a “real” (that is, unprocessed) product" manaswiniiyengar https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673427451 2020-08-09 10:04:28 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673427451 Mr Umami Advertisement 2017 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673427636
Mr Umami as a character 


“5 steps to change your pasta:


Is there umami in there? 


Cook the pasta, fog up your glasses, salt and oil don’t have enough flavour, you need to add umami


*adds 8 shakes of umami*


Is there umami in there in?


There is umami in there 


Ajinomoto no umami 


Mr Umami Menu”
]]> 2020-08-09 10:05:30 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673427636 Question no. 3 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673452730 Does the shift in target audience alter how the product is perceived by the audience? Is how Umami/Haimi represented in the above advertisements make the marketing more or less effective?]]> 2020-08-09 12:17:28 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673452730 Question no. 2 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673453292 Think about recent advertisements you have seen about convenient food or flavourings. What techniques have been utilised to make the food more appealling to the audience?

(For Australian audeinces i.e. Hungry Jacks, MacDonald's, Weetbix, Milo etc)]]> 2020-08-09 12:20:46 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673453292 Question no. 1 kayla_maree_hurley https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673455674 What is your opinion about MSG? Is the artificial flavour esstenial or something that should not been eaten? Why do you think this way?

]]> 2020-08-09 12:31:40 UTC https://padlet.com/manaswiniiyengar/qfz0x4osjopigt81/wish/673455674