However, it’s no longer 1994, and Supreme clothing is no longer confined to a tightly-edited in-crowd. It’s now a global phenomenon and currently, the brand counts 10 stores worldwide, in the US, UK, France, and Japan.

Supreme doesn’t sell its wares anywhere outside of its own stores or website, with the sole exception of Dover Street Market’s New York, London, and Tokyo outposts. Adrian Joffe, president of Comme des Garçons and Dover Street Market, told the New York Times that Supreme is among the top three best-selling brands at DSMNY, where it is located beside Gucci on Floor 7.

Reselling Supreme simply involves buying clothing from the skate-inspired men’s fashion brand at retail prices, and then waiting until the items have sold out at Supreme’s physical stores and online shop, and then putting those items up for sale on anything from dedicated Facebook groups, forums, eBay, Instagram or websites such as Grailed, all at significant markups.