Since Rose established her eponymous label in London in 2007, it has evolved from a shirt-only capsule collection to an internationally renowned, fully fledged brand, admired by both industry insiders and celebrities. Alongside Lamar and Chalamet, the likes of Drake, Rihanna, Gigi Hadid, Nick Jonas, Hailey Bieber and Dua Lipa are all A-list repeat wearers of her pieces. But it’s Lamar — the Pulitzer Prize-winning, most awarded artist in BET Hip Hop Awards history — with whom she has the closest, and most creative, of bonds. “Like all good relationships, it started slowly before we realized the energy between us, this creative synergy that means it just works,” Rose explained.

Kendrick Lamar, who once described Martine Rose as "room shy but gangsta," wore a varsity jacket by the designer during his now-viral performance at the 2025 Super Bowl.

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