Why there is alot of plastics in the ocean?

Plastic you put in the bin ends up in landfill. When rubbish is being transported to landfill, plastic is often blown away because it’s so lightweight. From there, it can eventually clutter around drains and enter rivers and the sea this way. 

Litter dropped on the street doesn’t stay there. Rainwater and wind carries plastic waste into streams and rivers, and through drains. Drains lead to the ocean!

Careless and improper waste disposal is also a big contributor – illegal dumping of waste adds greatly to the plastic surge in our seas. 

Many of the products we use daily are flushed down toilets, including wet wipes, cotton buds and sanitary products. Microfibres are even released into waterways when we wash our clothes in the washing machine. They are too small to be filtered out by waste water plants and end up being consumed by small marine species, eventually even ending up in our food chain.

Why did world leaders didn’t do actions?
Turns out president biden is trying to end the plastic pollution

Plastic pollution is often seen as a problem of developing countries without adequate waste management services. But the United States has the highest per capita plastic waste generation in the world at more than 100 kilograms (220 pounds) per person per year. The country can take action to slow this alarming trend, and President Joe Biden could use his State of the Union address to outline these changes.

The U.S. could adopt a system change strategy at the federal and state levels that would implement solutions across the U.S. plastic production, consumption, and distribution infrastructure. A joint statement from the U.S. and France to support negotiations on a global plastics treaty at the United Nations Environment Assembly, ongoing through March 2, is a good start for international cooperation, which will be crucial to solving the plastic pollution problem.

What kind of result that you want to see/achieve? 

What it is that you have to say/deliver? 
(The message will be the heart of your campaign)
What is the slogan to capture the attention of your audience? 

Message should be: 
- Simple and clear 
- True and credible
- Substantial >> why your message is important
- Precise >> why your action is accurate and possible 

Focus on topic that resonate most with your action

Know the condition surrounding you, including anticipating the behavior of the audience.

After knowing, which message that you want to spread, to whom and which manner, choose the campaign methods (door to door, canvass, mass media).