https://padlet.com/mary_liz_murray2/qf9gha48iqomou34 We want to hear: Glows -- what's working in our messaging; Grows -- what do we need that we don't have or want to build on; Wishes -- what would we love to see but may take time to develop; Wonders -- what questions do we have about our messaging en-us 2023-10-03 16:58:28 UTC 2023-10-06 17:12:16 UTC hello@padlet.com https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732476286 I wonder about cost per teacher/student. This is a question that often comes up with donors. ]]> 2023-10-04 17:10:48 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732476286 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732476610 Funders like to hear that we are reaching every state and how many educators are in our network -- and they like that we can provide up-to-date information by region and by quarter.]]> 2023-10-04 17:11:00 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732476610 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732477180 Lots of board members/longtime major supporters have been asking clarification on what the future of FH&O looks like and in particular, clarity on our district-wide work (why, what, how...)]]> 2023-10-04 17:11:22 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732477180 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478149 how our online outreach (organic and paid) contribute to donor cultivation and stewardship ]]> 2023-10-04 17:11:55 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478149 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478392 We have great stats about student engagement--standing up to bullying, more engaged in learning, civic participation--and use them well. We could do even more. ]]> 2023-10-04 17:12:05 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478392 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478997 How we tie messaging about individual educators to school and district initiatives. They are all related so how do we better use our success w/ individual teachers to tell the story of why we want to move to schools & districts.

]]> 2023-10-04 17:12:30 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732478997 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479087 I think that the New Communities Initiative is really impressive and inspires donors to know that we're reaching beyond the big urban areas.]]> 2023-10-04 17:12:33 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479087 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479247 - we're nearly 50 years old
- we've reached nearly a half million educators
- we have educators in every state and every country
- we have at least one educator in 20,000 schools
- More than 25,000 new teachers joining the network - X years in a row (@jen can we say 5?)- we're one of a handful of programs endorsed by CASEL
- we have have quality studies that prove "it works"]]> 2023-10-04 17:12:40 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479247 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479663 Donors have questions about growth/reach for specific initiatives and ask questions that we cannot now easily answer without a major data pull (e.g. how schools are represented by the educators you have trained? How many districts?)]]> 2023-10-04 17:12:56 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479663 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479860 material that shows impact region by region. The number one thing fundraisers say donors are asking for- 'okay, but what's going on locally?' that fundraisers currently struggle to answer]]> 2023-10-04 17:13:04 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479860 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479949 Staff need help talking about different impacts with varying levels of implementation. Old model-folks were comfortable and understood "in-depth." ]]> 2023-10-04 17:13:07 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732479949 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732480199 Reaching districts and schools is to scale impact but the locus of change is still with the teachers and in the classroom. I think we can connect these dots more in the way we talk about it. ]]> 2023-10-04 17:13:17 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732480199 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732480259 2023-10-04 17:13:19 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732480259 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481072 I wonder how we should be messaging our implementation in clear and concise ways to donors and prospects; both those who know us well and are wondering how this differs from the past and those who don't know us well and don't have any framework to compare to]]> 2023-10-04 17:13:54 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481072 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481409 Regional staff would like to be able to pull/access commonly asked stats themselves so as not to have to always ask Data team. ]]> 2023-10-04 17:14:08 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481409 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481890 What do donors actually ask about or want to know that we would classify under this heading?]]> 2023-10-04 17:14:27 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732481890 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482119 we have AMAZING templates built out in canva by MAC, but they are primarily for things program has need of. Could we get some development based templates built?]]> 2023-10-04 17:14:36 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482119 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482265 Clear language (supported by an org-wide definition) on what educator engagement means (e.g does it mean PD, does it mean viewing or downloading classroom materials, does it mean viewing any page, etc.)]]> 2023-10-04 17:14:42 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482265 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482285 It seems like there are marketing pieces that are being or have been developed for program that aren't always shared with development as potential pieces to be utilized for donors]]> 2023-10-04 17:14:43 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482285 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482571 What is our vision for education in the future? What is the kind of world that will result in this change/impact?]]> 2023-10-04 17:14:54 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732482571 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732483602 How do we tie our new strategy more clearly to our mission and values and message that?]]> 2023-10-04 17:15:36 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732483602 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732484070 Donors are always so inspired to see the impact firsthand and have that "aha" moment of observing PD and classrooms. Can we create more ways for that to happen in a virtual space or an interactive way on our website?]]> 2023-10-04 17:15:56 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732484070 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732486418 How can we a) share FH&O's impact on student alumni more effectively (not just in specific events and/or one-time ITW but more on an ongoing basis) and b) start tracking student alumni more strategically to build a database of alumni in the future]]> 2023-10-04 17:17:19 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732486418 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732486445 - Over 300,000 engaged in the last 10 years
- web visits continuing to climb despite political climate
- More than 10,000 teachers trained each year, X years in a row (@jen - can we say 5 years in a row)

]]> 2023-10-04 17:17:20 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732486445 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487510 small visual things. Standalone metrics, quotes with a pic, visualized stats- small approved things that folks can take and fold into something they're building or sending]]> 2023-10-04 17:18:02 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487510 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487554 I'd love to think about how we're building more donor acquisition outside of regional office areas]]> 2023-10-04 17:18:03 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487554 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487630 A more concentrated effort to get stories of alumni 5, 10, 20, 30 years out from HS. ]]> 2023-10-04 17:18:06 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732487630 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732488015 Donors often ask what makes our work different/better than others in the field. While I don't think we need/want to downgrade other orgs, it would be powerful to have a statement on what makes us outstanding in the field and waht we bring that is unique.]]> 2023-10-04 17:18:20 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732488015 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732488035 Marketing puts a lot into written messaging via emails (newsletters, website articles, annual campaign, etc.) How we do know if, given limited resources, these efforts are having the impact we would like to see? Might dedicating more to messaging tools for relationship managers be a higher priority? ]]> 2023-10-04 17:18:21 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732488035 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732489128 +1000 to needing alumni stories to share, donors ask about students the most of anything]]> 2023-10-04 17:19:01 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732489128 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732494775 Creating streamlined processes to do outreach and get alumni stories.]]> 2023-10-04 17:22:25 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732494775 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732496673 What are the rules/regs for adding people to Salesforce and whose job is that?]]> 2023-10-04 17:23:32 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732496673 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732502618 Challenging, but often asked for]]> 2023-10-04 17:27:11 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732502618 mary_liz_murray2 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732503972 How do we talk about number of students reached and what are the cases where we accept that we have to be able to use a number we feel has integrity and where do we not message this.]]> 2023-10-04 17:28:00 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2732503972 https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2735911828 We have many great examples of donor messaging, but the metrics and other important examples of reach and engagement are not consistent across our all comms (website, landing pages, social media, written comms, etc). ]]> 2023-10-06 17:12:16 UTC https://padlet.com/mary_liz_murray2/qf9gha48iqomou34/wish/2735911828