Premier Inn by George Rodriguez https://padlet.com/GKRodz/qeow2jbx49yj By George Rodriguez, Maria Polonio and Victor Chivu en-us 2016-11-08 00:01:43 UTC 2023-01-19 05:58:37 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Brightnessdown.png GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/135970254 2016-11-08 00:14:03 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/135970254 History GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/135972076 Premier Inn, formerly known as Travel Inn then Premier Travel Inn, was founded in 1987 and it is owned by Whitbread. In 2005 Whitbread bought another hotel chain “Premier Lodge”. By 2007, they merged both hotel chains and shortened it to “Premier Inn”. It is the largest hotel chain with over 50,000 rooms and 700 hotels across the UK and Ireland. They also have hotels internationally with five hotels in the Middle East and three in India and are looking to expand by 2018. 
 
Premier Inn prides themselves with comfort and excellent customer service. They believe every customer should have a great night sleep and make them feel brilliant. This is through their promise of a “Good Night Guarantee”. This is only offered by Premier Inn making them unique and the only hotel chain to offer a full refund if the customer’s need is not met. 
 
   

]]> 2016-11-08 00:34:57 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/135972076 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/136215756 2016-11-08 19:28:23 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/136215756 Introduction GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/136701636 For this presentation, it will analyse the Information Systems and the technology being used for Premier Inn. It will also include the systems/technology for customer/guest cycle, purchase cycle, Customer Relation Management, yield/revenue and quality management. 

In the hospitality industry, everyday technologies are constantly being used and improving. A great example of a technology that is being used every day is Wi-Fi. Many, if not all hotel guests travel with a smart phone, tablets and laptops. The use of these gadgets has led to Wi-Fi no longer being perceived as a luxury but as a necessity.

]]> 2016-11-10 13:08:05 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/136701636 Quality Management System GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127428 Rant & Rave is a communication solution that sends out millions of messages; it’s integrated with the booking system. After the room confirmation the guest received a text with the date and the hotel address. However, they send an email with the booking confirmation and the invoices, using the solution Premier Inn have saved millions pound every year. Also the customer has a seamless experience.

By the Rant & Rave 1.6 million emails are sent every month. On the day reminder text messages helps to reduce the no-shows by the 20% that generates high profit in savings. After help the customers to find their way an optional offers reserved a table at the on-site restaurant. In a year’s more than 84.000 table booking were made through these text messages. The competitive advantages are the right communication, at the right time to boost the costumer experience, also engaged customers to come back and, increase customer’s loyalty.

]]> 2016-11-12 11:44:19 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127428 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127774 2016-11-12 11:52:02 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127774 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127949 2016-11-12 11:57:19 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127949 Property Management System GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127999 SynXis helps to cost saving, synchronised data and satisfying guests. The aim is to enhance guest experience of shopping and booking. Also has been designed to deliver services to any hotel size. The key functions are booking path, intelligent merchandising, itinerary and, social media integration.

Other functions are merchandising products by promotional pricing, packaging and add-ons. The comparison shopping helps to make faster and easier the purchasing decision. Moreover, geo-promotions localised guest location in order to offer promotions based on their locations. Upsell offer real time room upgrades after the guest confirm the reservation to generate revenue.

Therefore, offers a multilingual service with 31 different languages and the multi-currency capabilities. Optimising the guest experience within the information collected to have more personalised relation with guest.

]]> 2016-11-12 11:58:52 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137127999 Oracle System (MICROS) GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137128137 MICROS system is a software that controls all the front of the house tills. It allows managers and Head Office to change prices, control stock level and complete cash management. The system has a friendly user interface with sign in and out. Some of the functions such as changing the prices or to see real time updates of sale, can be used and controlled only by the Head Office.

MICROS has a wide scope of software, hardware along with a cloud system to help manage hospitality companies and retailers. More than 6,000 employees are currently using this system. It has proven that its innovative technologies, it can help Hospitality and Retail companies transform their businesses and satisfy customers. ]]> 2016-11-12 12:03:58 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137128137 Stock and Wastage GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137130084 MarketMan Stock and Wastage system is used by the Premier Inn hotel for placing orders and monitoring stock and wastage. The system is semi-automatic and to place an order, a manager must go to the suppliers page where a list of company approved items will appear. For other items and new products the Purchasing Manager need special approval from the head office.The system is connected to the front of the house Tills system and control the level of stock and the alerts in real time so the manager can decide how much to order. The daily wastage is recorded at the end of every shift which help the stock levels to be accurate. The record is used by managers to plan strategy of reducing wastage.

]]> 2016-11-12 12:56:42 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137130084 Premier Inn Adverts GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137132506 2016-11-12 13:54:59 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137132506 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137191246 2016-11-13 14:14:31 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137191246 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137191360 2016-11-13 14:16:51 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137191360 Customer Relationship Management GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137192521 Customers can get through to Premier Inn by simply through their website or contacting. From here, customers can make an enquiry, book a room and make a complaint.

BART System

All Premier Travel Inn hotels now use a booking and billing system called Bart, which is supplied by Ramesys. They are a leading suppliers of property management and central reservation solutions to hotels and hotel groups. Their integrated solutions include PMS, EPoS, Sales and Catering, Accounts and Online Reservations, and are suited to hotels of all sizes. 

The benefits of this systems are:

·       Straight forward budgeting process
·       To replace the use of spreadsheets
·       Easy to understand
·       Cut down on costs



]]> 2016-11-13 14:35:54 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137192521 Customer Service GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137193459 Customer service is a process whereby customer satisfaction is held priority. It is an essential part of every sale and usually occurs once the transaction has been made. However, it can also be performed through refunds and solving inquiries. To meet customers' expectations, the company must provide an outstanding service. Customer service generally involves direct interaction with customers however it can also include phone calls and self-service systems. It is essential for companies to put great importance into customer service as it key to increasing revenue and retaining loyal customers. Customer service representatives needs to possess a certain set of skills to deal with customers. Some of these skills include courtesy, listening skills and overall good communication skills. t




]]> 2016-11-13 14:52:05 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137193459 Amadeus GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137195860 Premier Inn increase the revenue through analysing guest purchasing data, to produce a forecast based of length periods, especial requirements recorded on historical reservation information. The aim is to improve occupancy rates, promote less popular dates and a reduction on costs.
The Premier Inn decision represents the largest accomplishing of Amadeus' revenue management system to date, with arise across 574 budget hotels and 40,000 rooms across United Kingdom.

Premier Inn is the United Kingdom’s largest and fastest growing hotel, due these statistics Premier Inn has replace yield management system to automate revenue management system that operates to determine prices across the change. By using the forestcasts the demand of the hotel analyse and identify peaks and troughs to adjust their sales and marketing strategies. Moreover, helping to reduce and simplify the work of the front desk team. 

Premier Inn partnered with Amadeus has create a bespoke RMS solution with a highly develop Length of Stay feature to allow it to maximise revenues by setting out its single-price structure based on different factors that affects the demand. p
]]> 2016-11-13 15:27:46 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137195860 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137195926 2016-11-13 15:28:45 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137195926 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137205971 Guest Cycle]]> 2016-11-13 17:17:40 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137205971 Recommendations GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137206694 Premier Inn is a growing hotel chain and constantly improving their services. Some Premier Inn have self-service check in systems. This technology should be impended in all Premier Inn as it will cut down queues and waiting time. There is not much improvement they need to do as it is the best hotel chain in the UK. In most hotels, there many technologies that should be implemented. For example, most low budget hotels does not have up to date technologies to help their businesses.

]]> 2016-11-13 17:25:20 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137206694 Advertising GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137207813 Premier Inn was the first hotel chain in the UK to invest in TV advertising.
In 2008, celebrity Lenny Henry became the face for Premier Inn. Since then, he carried on to be part of Premier's Inn's advertising campaign. Nowadays, bookings are through online and this is because of many online and digital advertising. ]]> 2016-11-13 17:35:55 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137207813 Payroll System GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137208595 WIW is the system that organises the payroll for staff. Every four weeks from the last payment, the system will automatically do the payment for all the staff. The system will also allow management to create rotas and input the actual worked hours. The system monitors the sales and compare them with the sales from previous years. The manager will then use this as a base to determine if the hotel is overstaffed. It will also will help management to predict the right number of staff and to create the rota with two weeks in advance. The system helps the Food and Beverage managers and hotel managers to create a fair rota and to avoid sending the staff home due to low sales. The system is used and monitored by head office who will contact the HR department if the personnel levels are too high or too low. If it is too high, the HR department will contact the hotel managers with the request to cut working hours. If it is too low, HR will try to offer more working hours to the existing staff or to start the recruitment process for the positions needed.

]]> 2016-11-13 17:44:24 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137208595 Premier Inn Business GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137209398 Premier Inn offers a business account. This is to help companies who have meetings and important business. Most companies choose Premier Inn because they are mostly located in city centres and airports.]]> 2016-11-13 17:53:31 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137209398 GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137212259 2016-11-13 18:25:41 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137212259 Information Systems Management GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137216701 2016-11-13 19:09:59 UTC https://padlet.com/GKRodz/qeow2jbx49yj/wish/137216701 Bibliography GKRodz https://padlet.com/GKRodz/qeow2jbx49yj/wish/137217820
 
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Budgeting, Forecasting & Reporting software | Ramesys Global. (2016). Budgeting, Forecasting & Reporting software | Ramesys Global. [online] Available at: http://www.ramesysglobal.com/ramesys-global-benefits [Accessed 13 Nov. 2016].

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Hotelmoteldirectory.com. (2016). Amadeus Revenue Management System- Premier Inn Case Study. [online] Available at: http://www.hotelmoteldirectory.com/company/147201/whitepapers/225/amadeus-revenue-management-system-premier-inn-case-study [Accessed 13 Nov. 2016].

Investopedia. (2016). Customer Service. [online] Available at: http://www.investopedia.com/terms/c/customer-service.asp [Accessed 13 Nov. 2016].

MarketMan Restaurant Inventory Software. (2016). MarketMan Restaurant Inventory Software. [online] Available at: http://marketmancap.instapage.com/ [Accessed 13 Nov. 2016].

Oracle.com. (2016). Oracle and MICROS Systems. [online] Available at: http://www.oracle.com/us/corporate/acquisitions/micros/index.html [Accessed 12 Nov. 2016].

Study.com. (2016). What Is Customer Service? - Definition, Types & Role in Marketing - Video & Lesson Transcript | Study.com. [online] Available at: http://study.com/academy/lesson/what-is-customer-service-definition-types-role-in-marketing.html [Accessed 13 Nov. 2016].

Wheniwork.com. (2016). Online Employee Scheduling Software and Time Clock. [online] Available at: http://wheniwork.com/ [Accessed 13 Nov. 2016].

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