CP Ideation Group A by ISAAC LEE QING EN https://padlet.com/isaaclee19/qcyyfni32jtynyb0 Ravioli en-us 2020-06-29 04:03:35 UTC 2020-07-06 03:42:05 UTC hello@padlet.com Product Idea #1 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563123 These instant meals heat themselves due to a chemical reaction. When the water is poured over the heater pad, the heater releases enough heat to warm up a pre-cooked meal 100 degrees in approximately 10 minutes.
- Enables instant features of fresh instant noodles/meals without cooking while maintaining the portability of instant noodle cups.
- Product packaging
- Nongshim Self-Heating Cup Noodle]]> 2020-06-29 04:05:09 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563123 Product Idea #2 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563187 New line of Korean ramyun with new flavours- army stew etc
- Adding more ingredients into the ramyun noodle (e.g. teokbokki, Korean fishcake, meat, actual kimchi, pickled radish, cheese powder topping)
- Packaging should be different colour packaging for easier differentiation
- Product name]]> 2020-06-29 04:05:18 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563187 Promotion Idea #1 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563267 Endorsements by Influencers
- To promote the convenience of the self-heating cup noodle to encourage purchase
Promotion Mix
Advertising
- Endorsement
Sales Promotion 
- Samples: Hold events to promote
- Price Packs: Discount etc
- Point of purchase: A video of how it is being made on supermarket display
- Contest: Meet their favourite Korean Idols/Free trip to Korea
- Channel: Retailers (e.g. supermarkets) and online (e.g. Lazada) and Vending Machine
- Detailed promotion mechanism
Consumer Psychology theories applied 
- Instrumental conditioning, Positive reinforcement, variable ratio reinforcement]]> 2020-06-29 04:05:30 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563267 Promotion Idea #2 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563350 Description
- Promotion objective
- Key message
- Promotion Mix
- Channel
- Detailed promotion mechanism
- Consumer Psychology theories applied]]> 2020-06-29 04:05:39 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563350 State your USP #1 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563370 Convenience - does not need hot water to cook the noodles]]> 2020-06-29 04:05:42 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642563370 Product Idea #3 frandcosta2001 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642572877 Incorporate other cuisines (e.g. Mala flavour) and change the type of noodle (e.g glass noodle)
- Change up the type of noodles; dry or soup
-Product Packaging (Make it bigger so it seems more quantity?)
-Product Name]]> 2020-06-29 04:24:08 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642572877 Distribtuion Channel (Place) frandcosta2001 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642576186 Vending Machine of Instant Noodles with hot water
- Place Nongshim vending machine in schools or workplaces to make it more convenient and will therefore promote the brand]]> 2020-06-29 04:29:25 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642576186 USP #2 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642583190 Diverse and unique flavours]]> 2020-06-29 04:43:16 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642583190 USP #3 isaaclee19 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642583422 Fusion of cultures and flavours]]> 2020-06-29 04:43:44 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642583422 USP #4 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642584028 Convenient and Accessible

]]> 2020-06-29 04:44:55 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642584028 Flavours Carried in Singapore amandakoh02_18 https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642726699
  • Nongshim
    • Cold Storage: Spicy Mushroom (Shin), Korean Claypot, Kimchi, Kimchi Cheese, Dried Noodles, Korean BBQ, Super Spicy Chicken, Soon Veggie, Shrimp Flavour (Shin)
    Fairprice: Spicy Mushroom (Shin), Kimchi, Army Stew, Shrimp Flavour (Shin), Korean Claypot, Rich Potato, Mild Spicy Potato, Korean BBQ, Soon Veggie, Neoguri, Kimchi Dried Ramyun
    • Samyang
    Cold Storage: Hot Chicken Flavour, 2 x Spicy Hot Chicken Flavour, Kimchi Noodles, Bulgogi, Jjajang, Topokki, Kimchi Ramen, Hot Chicken Carbonara, Hot Chicken Cheese, Mushroom Noodles.
    Fairprice: Cheese, Potato Ramen, U-dong Noodle, Jjajang Ramen, Hot Chicken, Hot Chicken Jjajang, Hot Chicken Cheese, Hot Chicken Carbonara, Hot Chicken, Kimchi, Topokki, Hot Chicken Curry, Seafood, Mushroom, 2 X Spicy Hot Chicken, Korean Gomtang, 
    ]]>     2020-06-29 07:57:27 UTC https://padlet.com/isaaclee19/qcyyfni32jtynyb0/wish/642726699