Graze- Healthy snack company by https://padlet.com/sophiads/qc30zxm9bv0o By Sophia D'Souza en-us 2019-10-16 11:41:26 UTC 2025-11-12 02:49:09 UTC hello@padlet.com Background information: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/398396602 Graze is a UK company founded in 2007 with a strong emerging presence in the United States. It sells healthy snacks including nuts and trail mixes that can be delivered straight to your door and since 2015 can be bought in supermarkets. Earlier this year it has been bought by Unilever.

]]> 2019-10-16 11:42:57 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/398396602 Competitor analysis: KSF's sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406816847 Threat- Medium
The threat of industry rival is currently quite low as Graze has established itself in the healthy snack market as the leading brand with high diversity of products, over 100 items. Therefore, competition is relatively new especially as Graze offers a deliver to your door service and personalisation of boxes. These involve a subscription service that creates customer loyalty. Although some companies  such as Nutbox offer similar products therefore are becoming more popular however, they do not provide the home delivery service.  

]]> 2019-11-05 13:20:13 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406816847 Threat of new entrants: High sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406817398 Competition in the snack industry is high with the likes of Walkers and McVities. However, there is a high potential future threat within the ' better for you' (New food, 2019) snack range as people continue to look for convenient ways to snack healthily. There is also the threat of other food delivery companies where people could pick a meal instead of snacks.]]> 2019-11-05 13:21:21 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406817398 Economic features: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406817656 1) Time of uncertainty during Brexit- people don't want to spend money on healthy eating. This could affect how Graze price their products. 
2) A potential increase in tariffs on importing the ingredients needed for Graze products. The' UK would be obliged under World Trade Organization rules to impose average food import tariffs of 22%' (The Guardian, 2019)

 ]]> 2019-11-05 13:21:52 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406817656 Environmental impact: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406818424 The packaging used by Graze is clever in how it has an artisan feel which makes the product appear eco friendly.
Use of cardboard and PET plastic packaging designed by Kliklok which enables the product to be fully recycled
Promotes a strong ethos for recycling.
]]> 2019-11-05 13:23:26 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406818424 sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406819438 2019-11-05 13:25:14 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406819438 External environments: Political sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406841545 1) 5 a day scheme which encourages healthy eating, with the possible rise to 7 a day and people looking for a healthier snack alternative to fit this criteria. Currently,' only half of Brits eating their recommended five portions of fruit & vegetables a day' (The Grocer, 2019)
2) The possible impact that Brexit (leaving with a hard deal) could have with the trade of raw materials. This could effect the availability of ingredients that are required for Graze products and the time it takes to acquire them. 

]]> 2019-11-05 14:03:23 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406841545 Consumer trends 1: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406842885 Veganism is becoming an upcoming trend in today's society “Veganism has rocketed in the UK over the past couple of years – from an estimated half a million people in 2016 to more than 3.5 million      – 5% of our population – today.” (Isabella Tree, The Guardian, 2018)

]]> 2019-11-05 14:05:22 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406842885 Consumer trend 2: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406844869  Snacking instead of eating three meals a day, Britain’s ‘snack culture’. 66% of adults snacking at least once a day [Mintel Consumer Snacking UK, March 2019] and  37% of 25 - 34-year-olds say once a week they snack instead of eating a meal.]]> 2019-11-05 14:08:39 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406844869 Consumer trend 3: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406845257 'Online food delivery services show an annual growth rate of 8.3% with the online food delivery segment totalling £3,780m in 2019.' (statista, 2019)  The population is becoming lazier and favour the convenience that delivery to your door offers.

]]> 2019-11-05 14:09:18 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406845257 Market size - growth rate and profitability sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406865968 As of 2018, turnover was £52.8 million (+5% on previous year ) and net assets at £56 million. (Craft, 2019). 


]]> 2019-11-05 14:37:53 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406865968 The snacking industry: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406911452 The traditional snacks such as, crisps, chocolate and cakes are soon being replaced by health conscious eaters with the likes of nuts, snack bars and energy balls  

]]> 2019-11-05 15:37:40 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406911452 sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/406920352 2019-11-05 15:48:40 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/406920352 Target market: sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/409040014 Targeted at people with a busy work schedule, eating on the go and don't have time for a proper meal 
The added benefit of being able to personalise your box creates variety and avoids the repetition of other snacks. ]]> 2019-11-09 18:29:28 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/409040014 sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937453 2019-11-26 23:39:22 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937453 sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937460 2019-11-26 23:39:26 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937460 sophiads https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937464 2019-11-26 23:39:27 UTC https://padlet.com/sophiads/qc30zxm9bv0o/wish/416937464