Vocabulary Introduction - Activity by

pierreedgcumbe1 — 2025-07-03 09:22:38 UTC

pierreedgcumbe1 — 2025-07-03 09:23:13 UTC

To remain competitive in today’s digital market, companies must adopt an omnichannel strategy that integrates online and offline touchpoints seamlessly. Effective segmentation enables businesses to tailor messaging and services to distinct groups based on behaviours, needs, or demographics. This is where the customer persona becomes invaluable—a detailed, data-driven representation of a typical user that guides marketing, product design, and customer support.

pierreedgcumbe1 — 2025-07-03 09:23:48 UTC

Instructions:

An activity in your class needs students to read this passage on Managing Customer Experience.

1) How would you introduce the Target Language? (Receive/Produce)

2) Can you put the word/phrase into a context that will help students receive the meaning? (Ex. simple definitions / real-world context)

3)What might be a relevant CCQ to ask?

Answers

2025-07-03 09:29:23 UTC

1) get Students to research definitions

2)persona is a made up person who businesses can sell to

3)is a persona a real person?