Team 6 - BUS3060 Canvas by Jonathan Kimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k Business Model Canvas en-us 2021-02-25 11:20:04 UTC 2025-12-15 19:29:21 UTC hello@padlet.com Key Partners jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471193 Tea manufacturers in Africa. Follow current distribution use Malawi as that is where the money will be put back in to by the charity. 2/3 of tea in malawi sold directly to buyer.

The charity Marys Meals is the key partner as they will be putting the money to use. The cause of the charity is feeding children in Africa on the basis that if they go to school they get a meal. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471193 Key Activities jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471194 Develop a brand consistent with our goals, highlight the charity element.

Set up appropriate supply and distribution channels:
Supply
Packaging 
Marketing 
Awareness (possibly word of mouth)

]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471194 Key resources jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471195 Close relationship with distributor. 
In order to maintain a consistent cost effective supply, 'ActiviTea' must maintain a strong relationship with Malawian tea distributors.
This consistency can  be somewhat maintained through ensuring the floating exchange rate available to importers is maintained. 
The brand will rely on social media for the most part of the marketing. As the enterprise is cutting profits to give to a charity the venture can cut spending on traditional marketing and use social media to spread the cause of the venture. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471195 Cost Structure jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471196 Most important cost would be purchasing stock of tea. Initially marketing may maintain the highest costs to allow quick and early company growth. 
Equipment costs such as warehouses and offices for supplies and employees. 
Labour costs must then be implemented to cover employees salaries and also transportation of stock. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471196 Value Proposition jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471197 Value delivered through promise of charity and giving back to the communities that manufacture Tea in Africa proving the customer with the satisfaction. 

The main value of the business is gained through the impact of the low cost of feeding a child for a year. 

The target is market the age of 50-80. This is because this age group is the most happy to spend extra money on tea with the knowledge of where its going. However, it is also has the added benefit of the customers being at the age where they are likely to  give to  charity anyway, so the enterprise creates the value of potentially opening the door to opening the door to them to charitable giving to the charity Marys Meals. 
]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471197 Customer Relationship jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471199 Product will detail how long a child is fed based on the quantity of tea purchased, aiming to influence customers decision and keep them as reoccurring consumer. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471199 Channels jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471200 Communicate with customers through social media channels and also email to update them on the progress of their charity. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471200 Revenue Streams jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471203 Distribution through UK supermarkets.

Transaction based revenue   per unit 

Reoccurring purchase plan?]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471203 Customer Segments jonathankimmitt https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471205 Obtain customers through the company's social ideology that the consumer would buy into. ]]> 2021-02-25 11:20:04 UTC https://padlet.com/jonathankimmitt/qau3aam0hubtne2k/wish/1240471205