Customer Journey by Elizabeth Georgiades

Karen

2024-09-16 10:07:15 UTC

Adidas

Attract customers:

Adidas launches impactful and interesting advertising campaigns, for example with celebrities and influential athletes, such as the "Impossible is Nothing" campaign featuring iconic sports figures, capturing the attention of new customers.

Alexia - Apple

2024-09-16 10:07:31 UTC

Apple's touch point with me personally happens through youtube videos and social media ads. It is attracting to me as a consumer due to its products' capability of downloading some softwares that other systems don't have.

Jeff - Triumph motorcycles

2024-09-16 10:09:33 UTC

They usually make test rideds if I already own a bike from the brand and want a newer model. If I'm a new customer, they usually show adds with discount on new bikes with prices to ride away and on top of that they offer to pay for registration fees. They also give credit sometimes to buy gear in the store if you purchase the bike from a certain bikeshop.

Yi Yun - Nike

2024-09-16 10:10:13 UTC

Not a big consumer, but love the idea of different campaigns where the brand empower women and make it any challenge as it is, a challenge to overcome because it is possible.

Xiaomi Santiago R.

2024-09-16 10:10:19 UTC

Xiaomi is one of the most popular chinese technology brand that attract customers by their high quality and durabaility of their products, at the same time, in comparation with other technologies brand, you get a reasonable competite product for what you pay.

Patagonia

2024-09-16 10:11:47 UTC

Include social media, where I see their eco-friendly campaigns and outdoor gear promotions. Their website offers an engaging experience with detailed product information and sustainability initiatives and email newsletters informed about new releases and environmental efforts.

Karen

2024-09-16 10:11:51 UTC

Adidas:

Convert customers:

Adidas organizes exclusive events for the launch of limited edition products, such as Yeezy sneakers. This creates a sense of "urgency" and exclusivity, turning interest into real purchases by offering unique experiences for customers.

Jose Gonzalez

2024-09-16 10:12:26 UTC

Apple mainly focus to give special offers to the people at specifically time, for me I got attracted by the special offer that if you buy an ipad apple will give you an apple pencil for free and there is a lot of pressure to buy it due to the limited special offer time.

Nike

2024-09-16 10:12:47 UTC

Easy to find and easy to shop online as well. Products sold in the most common retailers both offline and online. Offering options of own brand Outlet store for more affordable prices.

Trisha - Zara

2024-09-16 10:12:55 UTC

Every time I visit Zara's website and browse their latest trends. I am always drawn by their stylish collections and promotions and how they make their products look expensive but actually affordable for its quality.

Florencia - Adidas

2024-09-16 10:14:05 UTC

I don't have a favourite brand but I really like Adidas, originals line, the technology that they used on the products, the comfort and the sustainable materials. I really like their worlwide presence too.

Trisha - Zara

2024-09-16 10:14:16 UTC

Appealing products and smooth navigation on their website. Good reviews and always make customers feel special.

Alexia

2024-09-16 10:14:18 UTC

Easy to purchase products online and just collect it from the nearest store. Gift cards with big purchases and education savings deal.

Jeff - Triumph motorcycles

2024-09-16 10:14:51 UTC

After the test ride they talk you up on how the brand works and the feel you get from riding their bikes, they start to offer you a few more items on top of the usual if you decide to actually go through with the purchase. Maybe they'll offer free courses made exclusively for clients.

Jose Gonzalez

2024-09-16 10:14:54 UTC

The in-store customer service of apple is amazing, and the people get really excited to try the product before buying it and even consider different options

Kunjira

2024-09-16 10:16:25 UTC

Calvin Klein

Calvin Klein's items are signature, such as jeans, underwears and perfume. the products are simple, trendy and the quality also reasonable for me

Patagonia - free shiping

2024-09-16 10:16:27 UTC

Patagonia uses touch points like targeted social media ads showcasing their sustainable practices and quality products. They also offer an informative website with customer reviews and detailed product descriptions to build trust. And promotions, like free shipping or discounts for first-time buyers, encourage initial purchases.

Trisha - Zara

2024-09-16 10:16:29 UTC

Always satisfied with the quality of their products and their customer service. Also, the post-purchase experience can help the brand that customers will be loyal

Tinutcha

tinutchaineye — 2024-09-16 10:16:48 UTC

Apple: their products support all generation and occupation such as

For education
For workout
For workers (graphic, arts, office workers)
and etc.

A lot of products can use at least 3 years and always have support team to help when the customers are having a problem

Karen

2024-09-16 10:16:52 UTC

Adidas:

Adidas organizes pop-up stores and sporting events in different locations where customers can try products and participate in sports activities, creating a stronger emotional connection with the brand.

Laura D - Mecca

2024-09-16 10:17:01 UTC

I personally like this brand because it focuses in customer experience all the way through buying process since the moment you enter the store. On one side they have a really engaging visual environment, and on the other hand you get to try products and personalized beauty consultations.

Jose Gonzalez

2024-09-16 10:17:18 UTC

To get the product of your dreams, apple helps you to get the product without even making you worry about the price, organizing a buy now and pay later that can make the customer feel more comfortable

Xiaomi Santiago R.

2024-09-16 10:18:01 UTC

Xiaomi does a really good job at engaging their customers by keeping up to date with the newest technology in the market and briging those ones to the public for a affordable price who makes the customer feel unique and trendy.

Patagonia - Repair services

2024-09-16 10:18:53 UTC

Their *Ironclad Guarantee* and repair services reinforce the brand's commitment to quality and sustainability, ensuring customers feel valued. By offering high-quality products and supporting environmental causes, Patagonia creates a loyal customer base that feels connected to the brand's mission.

Tinutcha

tinutchaineye — 2024-09-16 10:19:37 UTC

They have online store and in-store around the world. It is easily to check about the product and buy also asking for suggestions.

Inthira - Gucci

2024-09-16 10:19:48 UTC

Exposure to Gucci’s campaigns through luxury magazines, TV commercials, digital ads, or outdoor billboards. Engaging with Gucci’s blog posts, videos, or articles about their latest collections or behind-the-scenes content.

Alexia

2024-09-16 10:19:48 UTC

The products satisfy all your needs and don't let you down performance-wise

Karen

2024-09-16 10:20:04 UTC

Adidas

Adidas has a club called "Adidas Creators Club" that rewards frequent customers with points, early access to products and exclusive offers, incentivizing loyalty and rewarding loyalty.

Laura D- Mecca

2024-09-16 10:20:27 UTC

Free shipping, giftcards and AfterPay as purchasing method are real deal breakers for me

Jeff - Triumph motorcycles

2024-09-16 10:21:09 UTC

They offer flexibility, brands like triumph (and motorcycle dealerships) are always open to negotiate in terms of payments, down payments. That way you won't think too much on how you are going to pay for the motorcycle.

Nike

2024-09-16 10:21:20 UTC

Nike stores have products tagged clearly with sport intensity, level of fitness and staff members are trained. Actually it is as recruiting requeriment for retail stores members being very active so they are real brand embassadors.

Charin - The north face

2024-09-16 10:21:26 UTC

Various strategies of The north face can be employed at different stages of the customer journey such as Collaborate with outdoor influencers, Share stunning images and videos of products and Sponsor or participate in outdoor events.

Inthira - Gucci

2024-09-16 10:21:35 UTC

Visiting Gucci’s official website to browse products, view detailed descriptions, and check prices. Visiting a Gucci boutique to try on products, experience the store ambiance, and receive personalized service.

Kunjira

2024-09-16 10:22:31 UTC

Calvin Klein uses online media to promote a brand's products and various promotions allow to reach customers from wide range.

Inthira - Gucci

2024-09-16 10:23:09 UTC

Enjoying a seamless checkout process, whether through Gucci’s website, mobile app, or in-store point-of-sale systems.

Jose Gonzalez

2024-09-16 10:23:21 UTC

Apple has their own apps that owning a product of their brand will automatically give you special prices to get this apps like: apple music, apple tv. Making you a very loyal customer.

Patagonia - Customer service

2024-09-16 10:23:24 UTC

They offer exceptional customer service, including easy returns and repairs, which reinforces trust and satisfaction. Patagonia involves customers in environmental activism, inviting them to participate in events and campaigns.

FELLING part of their COMMUNITY!

Jeff - Triumph motorcycles

2024-09-16 10:24:09 UTC

They maintain their customer base by making events (rides) and partnering up with other businesses to offer one-time deals that will only have place that day. These events are private and only for clients of the brand.

Xiaomi Santiago R.

2024-09-16 10:24:11 UTC

The company will look after you since you made your first purchase, they rely on their customer experiences to advertise their own products. Xiaomi is well-known by manufactures smartphones, lifestyle products, and Internet of Things (IoT) devices, as well as offering Internet services. their products will last you longer than anything else.

Saho-Nike

2024-09-16 10:24:11 UTC

Nike uses digital marketing, social media, and influencer partnerships to generate interest.

Iconic storytelling "Just Do It" creates emotional connections.

Nike sponsors major sporting events and engages communities.

Inthira - Gucci

2024-09-16 10:24:46 UTC

Experiencing the luxury of Gucci’s packaging and timely delivery service. Unboxing the product and appreciating the attention to detail in packaging.

Laura D- Mecca

2024-09-16 10:25:26 UTC

For me, would be the personalized packaging, which is a nice touch, and the flexible return policy, it makes me lose the "regret" after buying a product.

Saho - Nike

2024-09-16 10:25:36 UTC

Seamless e-commerce and in-store experiences simplify purchases.

Personalization through NikeID enhances product appeal.

Tailored recommendations boost conversion rates.

Samsung, new Customers with Innovation and Smart Strategies

sv049497 — 2024-09-16 10:25:36 UTC

Samsung attracts new customers through innovative products, targeted advertising, and influencer partnerships. They offer promotions like trade-in programs and financing plans, while emphasizing a seamless product ecosystem. Samsung Experience Stores, strong customer support, loyalty programs, and strategic collaborations enhance engagement. Sustainable practices and social media campaigns also build trust and appeal to environmentally conscious and tech-savvy consumers.

Lavinia

2024-09-16 10:26:19 UTC

I like to buy at Cotton On because of the brand aesthetic and there are perks card that gives you a voucher after you spending $100.

Xaiomi Santiago R.

2024-09-16 10:27:32 UTC

Nothing better than relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Laura D- Mecca

2024-09-16 10:28:17 UTC

Mecca’s Beauty Loop loyalty program is a significant delight driver. Members are able to receive exclusive samples, early access to product launches, birthday gifts, and invites to VIP events.

Kunjira

2024-09-16 10:29:18 UTC

Calvin Klein has promote limited edition products or collaborations. Implement customers programs and customers can earn points for repeat purchaser.

Florencia - Adidas

2024-09-16 10:31:15 UTC

Adidas can effectively convert potential customers into a loyal brand customers, with a consistent branding and providing multiple channels for customers to purchase online, apps, website, and offline, official shops and outlets with good discounts. Also offering limited lines of products.

Samsung's Success in Converting Customers: Innovation, Ecosystems, and Smart Marketing

sv049497 — 2024-09-16 10:33:18 UTC

Samsung converts customers through a blend of innovation, offering cutting-edge products like foldable smartphones and integrated ecosystems across devices. Their strategic marketing includes targeted ads, influencer collaborations, and immersive in-store experiences. Promoting such as trade-in programs, financing options, and bundle deals lower purchase barriers, while excellent post-purchase support, loyalty programs, and sustainability initiatives build trust and long-term customer loyalty.

Kunjira

2024-09-16 10:37:35 UTC

Calvin Klein's ads make people feel confident and stylish, creating a strong connection with the brand. so customers enjoy shopping with brand, whether in a store or online, because it's easy and feels premium.

Samsung: Strategies for closing Clients and Build Loyalty

sv049497 — 2024-09-16 10:46:33 UTC

Samsung closes its clients by offering a seamless purchase experience, combining attractive promotions such as trade-in deals and financing options with high-quality customer support. They create urgency through limited time offers and exclusive deals, while immersive in-store experiences and personalized products demos build confidence. Post-purchase support, loyalty programs, and product ecosystems ensure satisfaction, fostering strong brand and repeat business.

Why Samsung Makes Your Gadgets Jealous: A Tale of Customer Delight

sv049497 — 2024-09-17 07:38:21 UTC

Samsung delights customers with innovative products, seamless ecosystems, and exceptional service. From stunning screens to smart home integration, they make tech life easier. Add in fast customer support, trade-in perks, and eco-friendly initiatives, and it's no wonder your other gadgets feel neglected!