https://padlet.com/emily654906588/qa1v70mm3wol96if What is the difference between sponsorship benefits and leveraging? en-us 2022-05-23 07:21:09 UTC 2025-10-30 22:02:06 UTC hello@padlet.com https://padlet.net/icons/png/1f634.png https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196909600 To attract more attention from public]]> 2022-05-24 03:11:19 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196909600 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196911249 Creation of tents and logo placement on participants 

Product stall -> leveraging exposure opportunity 

Woodland creatures in race —> leveraging brand awareness in an engaging way. The winning woodland creature also boosts brand exposure/awareness opportunity as it was in the front page. This was leveraged by the company. 

Video creation -> leveraging event awareness and video emphasises strong connection to people and outdoors which aligns with their purpose of “connecting people”. ]]> 2022-05-24 03:12:42 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196911249 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196913683 The event provides number tags with the logo and slogan of Nokia on participants’ cloths. 
- Logo placement & Brand exposure ]]> 2022-05-24 03:14:53 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196913683 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196913813 More spaces to do creative and innovative marketing activities ]]> 2022-05-24 03:15:00 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196913813 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196915830 1. logo on inflatable arch, banners, and brand logo on shirts -- To increase brand exposure

2. Sponsoring a sporting event -- Positive and healthy brand image

3. Booth to display new phones -- a chance to interact with participants and promote their product ]]> 2022-05-24 03:16:50 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196915830 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196916861 Brand awareness/exposure (direct and passive) for Company as it is a highly attended event, even if people were not participating, the event was in the street and throughout the park and therefore recognition of the event would occur to people passing by. 

Opportunity to sell products —> mass amount of people gathered at once

Creating strong customer relationships -> the event brings everyone together it is an opportunity to promote the brand in a way that resonates with customer and builds lasting relationships 

Opportunity of shift of brand association -> company is not ‘old and outdated’ company is here in the now and aims to connect their customers across the world etc. ]]> 2022-05-24 03:17:40 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196916861 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196917520 Lucky draw: win a trip to Finland 

Product stall: make use of the booth provided by the event and showcase their product. Also, maximize the impact by personal selling ]]> 2022-05-24 03:18:14 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196917520 https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196920766 Promotion video on electronic boards --> Promotion (A video is more eye catching than just a logo or a poster?)

Animal hats --> Grab media attention to increase exposure not only within the event ]]> 2022-05-24 03:20:47 UTC https://padlet.com/emily654906588/qa1v70mm3wol96if/wish/2196920766