https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl Collaboration Project Research Folder en-us 2020-05-21 09:24:18 UTC 2026-03-14 18:08:54 UTC hello@padlet.com abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/586715671 London, being the first location for a PALACE bricks-and-mortar store made me want to hold the launch party in the capital. However at first I wanted to host it within the actual PALACE store in Soho but the i decided that the Selfridges Skate bowl would be ideal for the party. The Skate bowl is located on the Men's Street Wear floor and can be accessed by the public for free. ]]> 2020-05-21 10:41:13 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/586715671 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594348329 Reading the article by Pete Pabon inspired my ideas of what I want the launch party to be like. Pabon explains how it 'seemed everyone wanted to be there' and 'as the night progressed, so did the crowed outside'.To me this indicates how successful the party was. Word was spread of the launch fast.]]> 2020-05-26 09:27:44 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594348329 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594369661 Within the article by Carrie Battan we learn about Dominic Fike's interesting childhood and 'edgy' style. The article reveals how he grew up in the 'south Florida region' with a single mother who was 'in and out of jail'. It is revealed that Fike spent his teenage years partying with skaters and other aspiring musicians.His major single, “3 Nights,” could generously be classified as high-quality retail music. 
I see a refection of Dominic's style within the PALACE brand. He himself, was a young skater with a mischievous edge. ]]> 2020-05-26 09:39:37 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594369661 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594383931 The caption to this picture: 'Dominic Fike is reviving a bygone era of skate- and surf-bro rock, but he’s refracting it through the lens of modern hip-hop'- explains, perfectly, who Fike is as a musician. ]]> 2020-05-26 09:47:19 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594383931 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594438876 This screen shot is taking from the official PALACE Instagram page form July 2019. It is an example of an existing marketing strategy that the brand has used. ]]> 2020-05-26 10:21:58 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/594438876 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/597747290 This article has been an extremely beneficial source. It starts from the very beginning discussing the 'origins' of PALACE and ends with multiple sections on several brand collaborations in which PALACE has done over the years. Some of these collaborations include PALACE X adidas. It enable me to have a clearer understanding of why PALACE's brand identity is the way it is. It seems to have developed further than founder Lev Tanju could have ever imagined. from the article it was also made apparent how important music is to the brand as it is well connected to the independent record label 'The Trilogy Tapes'. It was apparent, however, that they had never released a fashion collaboration with a music artist before. This supports my collaboration with Dominic Fike. ]]> 2020-05-27 19:39:32 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/597747290 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598610047 Upon researching who i would like on my event press Target List I found out about the late, previous, Editor of Thrasher Magazine Jake Phelps. The article revealed how important Phelps is to the skateboarding community. Interestingly, within the comment section below people shared their stories of Jake and the influence he had on their lives. ]]> 2020-05-28 08:18:39 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598610047 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598659593 I watched this YouTube video while researching current Thrasher Magazine editor Michael Burnett. Within the video Professional skateboarder 'Lizard King' says: 'Burnett's awesome, i mean look at the mag. The mag has been awesome for a long time and Burnett has been apart of the reason why that mag is the shit.]]> 2020-05-28 08:46:37 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598659593 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598825526 i came across this collaborative single when finding people that id like to include on my event press target list. ]]> 2020-05-28 10:23:24 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598825526 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598898970 this article gave further insight as to who Michael Burnett. I now see Burnett as a must to have on the event press list.]]> 2020-05-28 11:19:17 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/598898970 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602355598 The following website helped me to develop and further my understanding of what a press release is and what it should include. ]]> 2020-05-30 11:39:58 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602355598 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602367276 This blog post gave me some tips on what to include in a press release. It is gave a consumer point of view of the PALACE X adidas collection. Therefore i must consider how the consumer as well as press view the press release. ]]> 2020-05-30 12:02:18 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602367276 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602374120 To help with my press Release i decided to research how the media view Dominic Fike. I wanted to see how he was already being described within the media to see if i could reflect that in to the writing of the press release. I like how he was described as being strongly inspired by the 'Skate Spirit'.]]> 2020-05-30 12:14:50 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/602374120 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603033482 I visited this website with the intention of bettering my understanding of Palace's seasonal drop list. I learnt that Palace drops their summer collections throughout may in small quantities. ]]> 2020-05-31 07:57:23 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603033482 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603049839 After reading up on palace's start i felt it would be important to support smaller brands at my launch party. I decided to research online vinyl retailers to invite to the launch. They would have the opportunity to sell some of their retro vinyls to guests at the party. They will have a small stool within the bowel.]]> 2020-05-31 08:17:34 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603049839 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603074076 To make my press release more realistic i researched into area codes and London phone numbers. This meant the contact number is actually realistic ]]> 2020-05-31 08:45:36 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603074076 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603690713 I decided to explore the official PALACE YouTube channel to distinguish how they decide to create their videos. from watching some of the videos on their YouTube I was able to identify the retro/ 90's ambiance ]]> 2020-05-31 21:05:46 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603690713 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603699164 I also watched this video with the intention on finding out a bit more of what to include within a brand collaboration video.]]> 2020-05-31 21:15:34 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603699164 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603701520 This video gave me the idea to do interception lips of both Dominic Fike and skate boarding within the IGTV video. ]]> 2020-05-31 21:18:41 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603701520 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603749284 Marc Jacobs designed a hoodie for Fike's sold out rain-or-shine world tour. The hoodie is over sized with small butterfly embroidery and costs $195.00 form Marc Jacobs.]]> 2020-05-31 22:21:43 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/603749284 abbie_mitchell19 https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/604507306 I thought it would be useful to know and understand peoples current shopping habits during current circumstances. this would help with my SWOT analysis on how ell the range would do. some of my results discovered that more people 52% of people prefer to shop online. it could be argued however that my sample size was fairly small therefore my data could've been swayed. majority of my sample would be customers of the high street and not more high-end brands. Perhaps when shopping more high-end the preference would be to shop in store due to it being arguably safer. ]]> 2020-06-01 10:35:24 UTC https://padlet.com/abbie_mitchell19/q9xljfchmzzctntl/wish/604507306