Fonterra by Melanie Trotman https://padlet.com/melanietrotman/q920ubsr35i0i444 BSNS7340 en-us 2020-08-11 06:03:31 UTC 2023-07-06 00:40:30 UTC hello@padlet.com https://padlet.net/icons/png/1f404.png Porters 5/6 Forces melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675321606 Rivals - 
  • 6+ competitors. 
  • Fonterra largest but with decreasing market share (82%).  
  • Dairy is a growing industry.
  •  Wide range of products.
New Entrants - 
  • High barrier to entry, so lower threat. Oceania is the newest entrant.
  • Large capital investment in a new plant.
  • Dairy Industry has investment from overseas investors.  
  • Knowledge of industry is needed.  
  • Govt policies around investment and food safety.
Buyers - 
  • Consumers (households, food service, export, other dairy products, stock feeds). 
  • Changing requirements. 
  • Changing volumes. 
  • Quality requirements.
  • Packaging requirements.
Substitutes - 
  • Soy/almond/coconut/goat/sheep (non-dairy milk). 
  • Probiotic products.  
  • Heath conscious.  
  • Plant based to be more sustainable.
  • Organic.
Suppliers - 
  • Farmers (limited and can change based on pay rates). 
  • Truck drivers & Logistics. 
  • Packaging (bottles, tins, accessories, bags)
  • Temperature control.
  • Nutrients and additives.
  • Machinery.
Complementors - 
  • Niche products.  
  • Flavoured milk e.g. Lewis road/Whittaker's. 
  • Break & milk deals. 
]]> 2020-08-11 06:39:54 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675321606 SWOT melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675332720 Strengths - 
  • International partners for worldwide presence
  • World leading R&D
  • Supply chain logistics worldwide
  • Size of organisation
Weaknesses - 
  • Reliance on overseas markets
  • Asset reliant
  • Debt ratio
  • Fate of previous investments
  • Change in Board Directors/top management
  • Public perception and trust in brand
Opportunities - 
  • Utilising assets to create deals and reduce debt
  • Explore R&D possibilities
  • Utilize staff competencies better to streamline processes
Threats - 
  • Reliance on certain markets
  • Exchange rates to overseas markets
  • Requirements to meet climate change
]]> 2020-08-11 06:54:21 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675332720 PESTLE melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675334063 Political influences -
  • Trade agreements - e.g. China
  • Internal tensions - e.g. USA/China
  • Investment limitations
Economic Influences - 
  • Exchange rates
  • Interest rates
  • Logistics costs
  • Unemployment rate of consumers
Socio-cultural influences - 
  • Household sizes e.g. bottle size
  • Changes in diet e.g. plant based
Technology influences - 
  • R&D department
  • Use of machinery & associated technology
  • Improving health and production volumes
Legal influences -
  • Food Safety Regulations
  • Carbon emission
  • Taxes
Environmental influences - 
  • Climate Change
  • Animal Welfare
  • Water Quality
  • Use of arable land
]]> 2020-08-11 06:56:10 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675334063 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675352694 2020-08-11 07:18:25 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675352694 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675353123 2020-08-11 07:19:08 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675353123 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675353398 2020-08-11 07:19:34 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675353398 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675371783 2020-08-11 07:48:07 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675371783 Mckinsey 7s Framework melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675371909 Strategy - 

Skills - 

Staff - 


Style - 


Systems - 

Structure - 

Share Values - ]]> 2020-08-11 07:48:23 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675371909 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675376286 2020-08-11 07:56:26 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675376286 VRIO Framework Resources melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675376692 (right now planning for future)
Valuable - 
  • Cooperative/ Working Good Together philosophy.
  • Financial resources are valuable.
  • Employees are valuable due to highly skilled workers.  Need to retain loyal staff to retain value.
  • Patents are valuable. sell products without much competition.
  • Logistics and distribution network is valuable.
Rareness - 
  • Financial resources is rare as not all dairy companies have this.
  • Dairy products arent rare as other companies produce.
  • Employees are rare due to skills and training. Good compensation and work environments retain staff so they are not lured to other companies.
  • Logistics is rare due to year on year investment over many generations which makes it hare to copy.
Imitability - 
  • Size (market share) - historical dairy board days.  is there room in market for another organisation as big.  Hard to imitate right now.
  • Mass production - number of farmers.
  • Range of products
  • Financial resources hard to imitate.
  • Local market products can be imitated.
  • Staff can be imitated.
  • Patents for technology, nutrition hard to imitate due to legalities.
  • Supply chain network costly to imitate.
Organisation - 
  • Strategic use of the organisations resources through investment in order to take opportunities and combat threats.
  • They could better utilise the patents they hold to take better advantage of this competitiveness.
  • Network of supplies and distribution ensuring fast moving good to meet demand.
]]> 2020-08-11 07:57:19 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/675376692 Big Ups Team carla242 https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/681732954 Just want to say thanks for the collaborative work so far. In the words of Fonterra - As a team you guys are legen"dairy"....]]> 2020-08-16 09:35:36 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/681732954 TOWS melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/684362961 S - Int. Partners, R&D, Logistics, Size, Brand
W - Market reliance, debt, staff/Mangt turnover, Brand Perception
O - Assets to reduce debt, maximize R&D, use staff competencies/experience, new products, technology
T - over-reliance on markets, exchange rate, climate change, regulations, trade tensions, health conscious

SO - size & staff experience - 22,000 staff huge institutional knowledge e.g brainstorming session to understand perspectives of staff/departments
- R&D & new products - monitoring change progressing ideas to make new products to meet need.

WO - sell off extra business that divides attention to reduce debt.
- Automated technology processes less reliance on staff.  Also improve throughput, volume, quality.

ST - industry partners to support understanding and action on changing diets and wants.
- Logistics refinement and impact on climate change. 
- use systems and process knowledge in NZ and implement in other countries reducing logistics, strengthening local and avoiding trade tensions and exchange rates.
- knowledge and size to proactively engage on regulation change.

WT - brand perception & changes in dietary requirements.  NZ made. Marketing to promote unknown brands. Stayed approach rather than novel.


]]> 2020-08-18 06:46:35 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/684362961 melanietrotman https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/684404237 2020-08-18 07:35:50 UTC https://padlet.com/melanietrotman/q920ubsr35i0i444/wish/684404237