The primary goal is to challenge and redefine beauty standards within the fashion industry by promoting inclusivity and celebrating individuality. This aligns with Vogue’s ongoing mission to reshape societal norms and empower diverse voices in the creative space.

2. Testing digital-only formats

To evaluate audience engagement with a fully digital event format, exploring the feasibility of transitioning Vogue to a digital-only platform in the future. This event serves as a pilot to assess the effectiveness, reach, and reception of a purely digital approach.

3. Launching Emergent Vision initiative

To prepare for and support the launch of the Vogue-backed non-profit initiative, which aims to empower emerging talents in the fashion industry. The initiative will provide opportunities for creatives dedicated to body-positive and inclusive fashion.

4. Expanding Vogue’s target market

To strategically expand Vogue’s reach to a younger audience by offering innovative, engaging, and inclusive experiences that resonate with Gen Z values and aesthetics. This goal reflects the brand’s commitment to attracting and retaining a higher percentage of the younger generation as part of its evolving identity.

Thus, Vogue has the largest social media presence of all publications included, confirming its leading role and popularity on social media. Despite this strong positioning, the analysis indicates potential areas for growth. By adopting a more experimental and daring approach, Vogue has the opportunity to further engage and capture the attention of younger audiences, ensuring its cultural and creative influence remains as dynamic as ever in an evolving industry.

Additionally, I have myself created a series of images to support the concept. Please see them below.

1. Attendance Metrics:

• Track the number of attendees for each day, including both in-person and virtual participants.

• Analyse the demographics of attendees, such as the ratio of industry professionals to students, to ensure inclusivity and alignment with the goals.

2. Engagement Metrics:

• Gather data on social media interactions using event-specific hashtags (e.g., mentions, shares, comments, and impressions).

• Measure participation in the Vogue Connect platform, including the number of connections made and active users during and after the event.

3. Survey Feedback:

• Distribute post-event surveys to all attendees, speakers, and partners, focusing on their experience, perceived value, and areas of improvement.

• Include qualitative questions to capture in-depth insights about the impact of the event.

4. Media and PR Coverage:

• Analyze the extent and tone of media coverage, including articles, blogs, and mentions from influencers and attendees.

• Track the number of press articles and social media posts generated from the event.

5. Goal-Specific Metrics:

• Challenging Beauty Standards: Review feedback from panel talks and lectures to assess how the event inspired attendees to rethink beauty standards.

• Digital-Only Engagement: Evaluate the number of interactions with digital elements, such as the VR exhibition and Vogue Connect platform, as a proof of concept for future digital-first initiatives.

• Fostering Collaboration: Track the number of collaborations and projects initiated via Vogue Connect and attendee networking sessions.

6. Financial Metrics:

• Assess the total donations generated through ticket sales for the Emergent Vision initiative and compare it to the target amount.

• Review the cost-effectiveness of the event by comparing the budget to the final expenditure.

7. Student Selection Success:

• Analyze the motivation and backgrounds of students who attended to evaluate the effectiveness of the selection process.

• Follow up with students post-event to track any professional outcomes or connections made.

British Vogue, which was founded during World War I in 1916, was the first international edition of the magazine, meant to get around shipping restrictions on the U.S. edition. British Vogue has become a powerhouse of cultural and fashion influence, shaping not only the British market but also the global perception of style and inclusivity (Pentelow, 2017)

• British Vogue has an average of 3.7 million monthly digital users, high engagement on social platforms including Instagram (8 million followers), YouTube and TikTok (SimilarWeb, 2024).

• Vogue’s parent company Condé Nast reached global revenues of $2 billion last year, with digital innovation and partnerships playing a major role (Conde Nast, 2024).

Age: 35

Location: London, UK

Occupation: Fashion Editor at Another Magazine

Relationship status: Engaged

Children: None

Pets: A miniature dachshund named Milo

Transport: Uses Uber

Favourite colour: Emerald green

Favorite film: The Devil Wears Prada

Favourite song: “Dreams” by Fleetwood Mac

Favourite drink: Classic gin and tonic

Ideal holiday: A week-long yoga retreat in Tuscany

Hobbies: Vintage shopping, attending art exhibitions, pilates, and writing

Personality: Confident, driven, empathetic

Personality type: Ambivert

Favorite brands: Prada, Simone Rocha, Bottega Veneta

Values: Creativity, inclusivity, sustainability

Age: 22

Location: London, UK

Occupation: Fashion Design Student at Central Saint Martins

Relationship status: Single

Children: None

Pets: A cat named Luna

Transport: Uses the tube or rental bikes

Favourite Colour: Lavender

Favourite film: Lady Bird

Favourite song: “Bad Habit” by Steve Lacy

Favourite drink: Iced oat milk matcha latte

Ideal holiday: Backpacking across Japan

Hobbies: Thrifting, creating TikTok videos, digital illustration, and reading feminist literature

Personality: Creative, idealistic, bold

Personality type: Ambivert

Favorite brands: Acne Studios, Vivienne Westwood, Paloma Wool

Values: Body positivity, self-expression, sustainability

Capacity

350 attendees per day, including:

250 tickets for industry professionals and general guests.

100 free student passes.

1. Industry Professionals and General Guests

Tickets are donation-based, with a minimum of £150.

Proceeds support the Emergent Vision initiative, a non-profit organisation by Vogue and Conde Nast aimed at nurturing emerging talents in the fashion industry.

Includes:

• Attendance to all two-day events, including performances, exhibitions, and activities.

• Access to live panel talks and lectures, which must be pre-booked through a dedicated platform shared after ticket purchase.

• A digital subscription to Vogue for three months.

• An exclusive event tote bag.

2. Students

Students from any UK university can apply for free passes.

Applications will be reviewed by the British Vogue team, with selections based on clear motivation. Selected students will have:

• Free access to the full event schedule, excluding live industry talks.

• Recordings of panel talks and lectures made available post-event.

• An exclusive event tote bag.

As part of the collaboration with Art Gate VR, the glasses will be provided directly at the event for attendees to use on-site. Additionally, remote access to the photography exhibition will be offered free of charge to anyone using their own compatible VR glasses, emphasizing accessibility and encouraging engagement with the event’s theme on a broader scale. This partnership not only enhances the attendee experience but also aligns with Art Gate VR’s ethos of fostering innovation in the art world (Festa, 2021).

This is a dynamic networking platform introduced exclusively for the event, designed to bring students, industry professionals, and general guests together in meaningful ways. Inspired by the concept of modern dating apps, Vogue Connect allows attendees to create a profile, browse others, and initiate connections based on shared interests or potential collaborations.

With options to express interest in collaborating, connecting, or discussing specific projects, the platform ensures equal opportunities for all participants. Students can engage directly with industry leaders, offering fresh perspectives, while professionals can discover emerging talent and foster new partnerships.

This platform also serves as a pilot initiative for Vogue’s new approach to inclusivity and accessibility in the industry. If successful, Vogue Connect could become a permanent feature, making the fashion world more open and interconnected, fostering meaningful collaborations, and bridging the gap between established professionals and rising talents.

This talk will explore how fashion media can reshape narratives about body image and inclusivity, focusing on authentic representation and storytelling.

Panelists:

Zanele Muholi – Renowned photographer known for documenting Black LGBTQIA+ experiences, adding a raw, emotional layer to body representation.

Petra Collins – director and photographer whose work challenges beauty standards and inspires younger generation to embrace their true self.

Catherine McCormack – Author of Women in the Picture, to provide a historical and cultural lens on the representation of women’s bodies throughout the history of humanity.

2. Panel talk – The Problem of Sizing in Fashion

Discusses the historical roots and modern challenges of standardized sizing, and how it excludes diverse body types. This talk will focus on actionable solutions for designers, stylists, and brands.

Panelists:

Michaela Stark – Designer and performance artist known for her garments that distort the body to question conventional beauty norms.

Gabriela Hearst – Sustainable fashion designer advocating for inclusivity in design and production.

Simone Rocha - fashion designer, owner of the fashion label.

3. Lecture – Beyond the Runway: How Stylists and PR Specialists Can Champion Inclusivity

Speaker:

Robin Givhan – Pulitzer Prize-winning fashion critic and journalist, known for her incisive commentary on fashion’s deeper cultural and societal implications. She has written extensively about the intersections of race, gender, and inclusivity in the fashion industry.

This lecture will explore how stylists, journalists, and PR specialists can actively champion inclusivity in fashion. By examining the power of storytelling, visual representation, and impactful campaigns, the session will provide actionable insights for industry professionals to embrace diverse beauty standards and challenge exclusionary practices.

4. Lecture on digitalisation - how technology redefines beauty and identity

Speaker:

Dr. Sarah Banet-Weiser, Professor of Media and Communications at the London School of Economics (LSE) and a renowned author on branding, gender, and digital culture.

As the fashion industry becomes more digital, it’s crucial to adapt to new technologies while addressing their impact on beauty standards. This lecture will give designers, marketers, and digital creatives practical insights into using technology in a way that promotes inclusivity and authenticity, helping the industry move forward responsibly in both real and virtual spaces.

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