My Idea File by Azaly Marquez https://padlet.com/azalymarquez/q77v0a40ind2 MKTG 3660 en-us 2018-01-17 19:49:17 UTC 2023-01-24 15:06:44 UTC hello@padlet.com Super Bowl Ad (Week One) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/222251168 "Keep your hands off my momma. Keep your hands off my Doritos." True words said in my favorite Super Bowl ad
"House Rules" (2010) by Doritos! I enjoy this ad because it always makes me laugh and he's not wrong, "keep your hands off my Doritos!" I've seen many ads that have made me laugh, but this one still comes to my mind when I think "best Super Bowl ad". The strategy Doritos is using is clearly comedy, which is the best way to attract a large population of all sorts of people. Comedy is the best way to go. Appropriate and non offensive compedy, of course!

CommericalGuy03. (2012, April 12). "

watch?v=fhoCyC3KIwU

]]> 2018-01-17 21:47:11 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/222251168 Unusual Brand (Week Two) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/224023562 Poo-Pourri: The funniest unusual brand I’ve ever seen! Poo-Pourri is the “before-you-go toilet spray”. This brand/product helps prevent everyone’s (primarily females) restroom embarrassment - poop smell! Yes, you read that right - poop smell! It’s no joke! Check Amazon! All you have to do is spray the product in the toilet bowl before using it! The ad explains the whole thing and the message is clear on what the brand is for.

Poo-Pourri targets women because majority of women are embarrassed of the smell it gives. It doesn’t help the fact society is still trying to believe women “don’t poop”. However, according to an interview with the actress in the ad, they make it for men, too, but this ad is primarily targeting women. This brand is odd because no one really talks about poop out in the open, especially females. It’s not something many people go around and enjoy talking about.

How effective is this brand? According to the Amazon reviews, it is very effective. Each product listed has 4.5-5 star ratings with positive reviews given by customers, so it must work! I even saw male names listed in the reviews! Let’s be real here, we all could use some Poo-Pourri.

**All links/resources are linked on the words "ad", "amazon", "interview".

Poo~Pourri. (2013, September 10). "Girls Don't Poop - PooPourri.com" [Video File]. Retrieved from: https://www.youtube.com/watch?v=ZKLnhuzh9uY&t=5s

]]> 2018-01-23 21:23:50 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/224023562 azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/227321905 2018-02-01 23:41:18 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/227321905 Trends (Week Three) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/227344210 Let me start off by saying vacation getaways and Disney are two of my favorite things! Imagine going on a Disney only themed cruise with your family while hanging out with some of your favorite characters. Sounds awesome, right? Although Disney makes any heart happy, you may be thinking a Disney cruise would primarily be enjoyable for children and young adults. However, that is wrong! Disney Cruise Line did an amazing job advertising and using the trends experience pursuit and age complexity in the ad linked below to advertise the Disney Cruise Line.

The cruise itself is promoting the fact your family can have a nice getaway on a cruise with Disney excitement. The trend used here to influence this purchase is experience pursuit.

Age complexity comes in when the little girl tells her parents to go to their club while she goes to her own. Then says they can swim together after, but she wants them to go to their own dinner before meeting again for a show. Therefore, the Disney Cruise Line is advertising there are things parent can enjoy on their own while their child(ren) is/are doing its/their own age appropriate things and still get to experience things as a family, too!

I think these trends are very effective because it is important to know they have something for every age group to enjoy, especially parents. It’s also awesome they have activities for the whole family to enjoy. I hope to be able to take my family on the Disney Cruise Line someday!

Ethan Anania. (2016, October 15). "Disney Cruise Line Commercial (DVD Quality)" [Video File]. Retrieved from: https://www.youtube.com/watch?v=6uO_lzwCKls

]]> 2018-02-02 02:14:56 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/227344210 Tide's Product Positioning Strategies (Week Four) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/228245420 This year's Super Bowl commercials series was titled “The Year of Tide” at my house. There were so many Tide ads and every single one of them made us laugh! I watched many interesting and funny ads, but I found it more interesting on how Tide was advertising its brand with just simply "clean clothes". I had to think hard to figure out which exactly product positioning strategies they used to attract the consumers! I’m going with Product Attributes and Competitors.

Product Attributes because every Tide ad, including the one attached, during the Super Bowl, did not show a specific product they were advertising as they usually do. Instead, they were showing clean clothes, because “clean-clothes ads are always Tide ads” (TideYouTube). In other words, it is also setting apart from ads with “dirty clothes” because those they didn’t use Tide.

Comparing because in this specific ad, it compares Tide with Mr. Clean and obviously Tide is better. It shows Mr. Clean, who is known for cleanness, being imagined by Sarah, but then David Harbour, who plays ‘Tide guy’, interrupts her and says “Sarah? Sarah. It’s a Tide ad”. It was pretty funny. Watch if you don’t believe me!

Tide. (2018, February 4). "

Tide | Super Bowl LII 2018 Commercial | It's Yet Another Tide Ad" [Video File]. Retrieved from: https://www.youtube.com/watch?v=qkcZbhTAznQ

]]> 2018-02-05 17:35:19 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/228245420 Visual Esperanto (Week Five) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/232196450 Visual Esperanto is known as the "universal language that makes global advertising possible for any good or service" by presenting visual images than (more) verbal description (Clow and Baack, 2015). We have all seen ads of amazing travel spots with the words printed small somewhere. It makes you say or think "I want to go!" and then see where it is. The image expresses the emotion it wants its audience to feel therefore it may not always be happy and energetic. For example, the ad I attached below.

This is an image of a lady at an airport with a luggage leaving a trail of blood. At the bottom right corner, there's a print saying "Don't buy exotic animal souvenirs". It's telling its audience to not buy anything that was once a unique and innocent exotic animal that was killed to make money off of or enhance/upgrade your wardrobe or collection. As soon as I saw the trail of blood, I thought "she has something dead inside". Then I noticed her outfit and thought "she looks kind of like she went in a jungle or somewhere with animals". Then I read the small print and it all made sense. Even though the print helped me understand it completely, I still think this is a great example of visual Esperanto because the trail of blood with the travel vibe really set my tone to something depressing leading to an important message. Does that make sense?

Clow, K. E., & Baack, D. (2015). Integrated Advertising, Promotion, and Marketing Communications (7th ed.). USA: Pearson.]]> 2018-02-16 00:06:56 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/232196450 Nike Magazine Ad | Strategy, Appeal, and Executional Framework (Week Six) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/234072716 I selected this Nike magazine ad because it is simple. Its Message Strategy is cognitive because it gives information to customers about how these shoes can benefit them by being "comfortable", "stylish", "quailty", "color options", and "casual". The cognitive messages this ad portrays are unique selling proposition and generic messages. "The shoe works if you do" would be the unqiue selling proposition. Generic message goes into play because, although it doesn't simply state a "generic message", most Nike ads only say "Just Do It". Everyone knows that is Nike.

The appeal for this is more rational because it states "basic product information" (Clow and Baack, 2015). The information would be how comfortable, stylish, casual, etc. they are. Also, to me, "stay fly, stay fresh" was a bit humorous to me, so it had a humor appeal to me.

The executional framework is more of an informative framework, because as I mentioned earlier, it gives out short information about the product. In a way, it can also be considered slice-of-life execution because it mentioned these shoes can be worn as casual and remain in style. You may not know where the party is, but good thing your shoes will go with anything.

Clow, K. E., & Baack, D. (2015). "Integrated Advertising, Promotion, and Marketing Communications" (7th ed.). USA: Pearson.

Stribley, Mary. (n.d.). "12 Simple Strategies All Memorable Brands Use To Leave a Lasting Impression" Retrieved Mar. 28, 2018 from https://www.canva.com/learn/brand-strategy/]]> 2018-02-22 03:42:53 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/234072716 Newspaper Ads (Week Seven) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/236768827 Isn't this dog adorable?! This adorable dog caught my attention and I'm sure it caught many others attention as well! There a several advantages to this newspaper ad, but the main one is displaying an adorable dog. Another advatange is saying "Open House" in big letters with a date and time with "door prizes and snacks" listed below it. You know customers are going to bring their dogs, too, so that means you get to play with dogs. Again, who doesn't love dogs?! The design of the ad is cute and even though there are still a lot of words, it's still short and to the point in a way. An advantage is showing what this new business has to offer. It also mentions the name and address of the clinic. On the bottom it even gives a quick shout to those who made the company possible. To me, teamwork and recognizing other people for their efforts is a big A+ for companies.

A disadvatange would be the color. Although it does pop, some color would help it stand out way more. However, it does seem as if the photo was orginally color and then edited to weird tone of black and white. The creator of this ad should make it colorful!

IMC has taught me several things when it comes advertising via media. It's important to not give away too much in an ad. Simple ads make the best ads whether it is a magazine or social media ad. SIMPLE IS GREAT! It's also always good to know who your target audience is and shape it to their cultural interests. Different cultures view things different, so companies need to adjust their ads to make it work for them, too. I never even thought about that until this class.

This image was from Pinterest.]]> 2018-03-01 04:03:41 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/236768827 Digital Marketing Strategies (Week Eight) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/240017426 Waze is a navigating app that helps you find the fastest routes. It runs based off its users. For example, if a user sees a cop or hazzard on the road, they will report it. Waze also has random banners pop up based off your location advertising companies nearby. This is a prime example of location-based advertising. In this ad you can a map and a banner promoting McDonald's $1 Any Size McCafe Coffee 10 minutes away from the persons location. It even gives the use the ability to redirect the navigation to there. From my own experience, banners on Waze are eye catching, so it is a great way to advertise, but it can be distracting.

Semetis (2016). Is Waze ads the key to local brand presence?. Retrieved from https://www.semetis.com/en/resources/publications/is-waze-ads-the-key-to-local-brand-presence ]]> 2018-03-09 05:44:16 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/240017426 Social Media Marketing Strategies (Week Nine) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/244772370 Content seeding is a social media marketing strategy that provides "incentives for consumers to share content about a brand" (Clow and Baack, 2016). A great example of content seeding is Starpil. Starpil is a beauty company that is known for the satisfying stripless wax that is addicting to watch. We all have been glued to the videos they post; don't lie. I chose Starpil because they do giveaway contests weekly on their Instagram page. In the photo I attached, you can see they post an image of what they are going to giveaway to a lucky winner, but in order to enter, the individual has to like the post, like the last 5 posts on their page, like their Facebook page, and comment "done". Yes, I entered it; that's my like/heart.

The strategy is good because it gets the consumers involved and it helps increase their social media fan pages, which is highly necessary for their company to grow. The amount of "likes" is huge for many people, especially for companies, so getting their fans to "like" on their previous posts is a great way to get people involved in return to get try to get something they might want, too.

Because this is from Instagram, the link may not work if you don't access it through a logged in account, but here it is.

LINK: https://instragram.com/p/BgmX7RjnI_]]> 2018-03-21 21:43:34 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/244772370 Alternative Marketing/Stealth Marketing (Week Ten) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/247094683 Stealth marketing is a form of buzz marketing that introduces a product to people who don't know they are being marketed to (Clow and Baack, 2016). For example, the Sony Ericsson campaign when they were "introducing" the first camera phone by asking strangers to take a picture of them with their phone. The ad is linked below. In this ad, they use people in a high foot and drive by traffic area - Time Square - as their target audience.

The goal was for them to express "whoa, this is a phone and a camera?!" Although this video seemed to have some negative feedback on how they approached it, I think it worked because look around you. I have not seen one phone without a a camera in years. Afterall, they did call it "viral advertising". Everyone seemed surprise and amazed for the most part, so I think it was effective primarily because Sony Ericsson started a major social trend in today's society.

Resources:
Clow, K. E., & Baack, D. (2016). "Integrated Advertising, Promotion, and Marketing Communications" (7th ed.). USA: Pearson.

Fathom Communications. (2010, October 12).

"Sony Ericsson - First Picture Phone Viral Campaign - Peter Jennings" [Video File]. Retrieved from: https://www.youtube.com/watch?v=ewGry1-biXQ&feature=youtu.be

]]> 2018-03-28 22:26:50 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/247094683 Direct Marketing Strategy (Week Eleven) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/249095928 Internet and Email is a type of Direct Marketing Strategy where "consumers respond directly to ads placed on a website and direct response advertisments can be placed on search engines and used in emails (Clow and Baack, 2016). For example, I've been trying to find a dress for my cousins wedding later this month so I typed in "dress" in the search box in Google Chrome and because my internet search engine knows I have used Lulus, it put Lulus ad as the first link seen. This is shown in the picture below. It worked for me because it reminded me "hey Lulus has cute dresses. I should look and see what they have now!" It makes the search easier and I'm happy that my history helpled me narrow it down to a site I have used before and was satisfied. It's customer relationship management is also great because it allows the customer to filter exactly what they are looking for. For example, I want a short dress in either olive, green, blue, or black. I check those boxes and bam! It gives all of the dresses that fit the descriptions. This strengthens my relationship with them because it makes it easier for me search what I want.

Resources:
Clow, K.E., & Baack, D. (2016). "Integrated Advertising, Promotion, and Marketing Communications" (7th ed.). USA: Pearson. ]]> 2018-04-06 02:32:05 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/249095928 Sales Promotions (Week Twelve) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/250948426 There are so many types of sales promotions, but for this week I'm going to discuss bonus packs because it is one of my favorite types of sales promotions because I love getting bonus items along with something I need! Bonus packs are "when an additional or extra number of items are placed in a special product package" (Clow and Baack, 2016). A good example is U by Kotex because occasionally they have boxes of their product with a bonus item included. In the photo below, you can see a box tampons with a small bag of Kleenex tissues. I don't know about you, but Kotex is my go-to brand for feminine products and I love when they include bonus items. From what I have seen, the prices are the same as if they did not have a bonus item included. I think this is a great advantage because everyone loves bonus items and it's a great way to help check things off your travel list at once or just to have. In the book it discussed if Colgate offered a bonus pack of another tube of toothpaste then it would delay the next purchase of Colgate toothpaste for the buyer, but in this case, it is a different item compared to the product they are selling(Clow and Baack, 2016). Every time they give a bonus item, it is not always the same as their actual product. Sure, sometimes it's a travel size box of tampons or pads, but for the most part it is something different. For example, the item the consumers are actually buying are tampons. Their bonus pack will usually be either a travel size box of pads or tissues. I have even seen string backpacks as a bonus.

Resources:
Beyond Beauty Lounge (2014). My Top 5 Handbag Must-Haves With U by Kotex & Walmart [Image]. Retrieved from http://www.beyondbeautylounge.com/category/kotex

Clow, K.E., & Baack, D. (2016). "Integrated Advertising, Promotion, and Marketing Communications" (7th ed.). USA: Pearson.

]]> 2018-04-11 23:03:19 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/250948426 Sponsorships (Week Thirteen) azalymarquez https://padlet.com/azalymarquez/q77v0a40ind2/wish/252782015 As an athletes in motorsports, sponsorship's play a huge role in our sport, so of course I quickly thought about racing. My first thought was how Monster Energy recently decided to sponsor NASCAR as a whole. Monster Energy is everywhere. They already sponsor Supercross and now they made their way to NASCAR! What’s next? If you’ve gone to any races you know that the main sponsor is being promoted in every corner. For example, at NASCAR and Supercross, Monster has a giant pit and their banners and trailers are everywhere. Let’s not forget to mention their on-foot attention grabbers, the Monster Girls. Monster Energy is considered to be cross promoting since there are others racers and teams out there with other sponsorship's. I think it’s a huge benefit that Monster sponsored a whole different side of racing. Although all racers of all kinds support each other, the fans are picky on what to watch. Monster has a great fan base and they know their worth. They continue to grow everyday therefore they have the fan base and the attention. Will they sponsor Indy or Formula One? Probably not F1, but I have a feeling it may happen someday.

Resources:
Clow, K.E., & Baack, D. (2016). "Integrated Advertising, Promotion, and Marketing Communications" (7th ed.). USA: Pearson.

Gambling Sites (2017). 2017 Monster Energy NASCAR Cup Championships Odds and Predictions [Image]. Retrieved from https://www.gamblingsites.org/blog/2017-monster-energy-nascar-cup-championships-odds-prediction/.

]]> 2018-04-17 21:14:09 UTC https://padlet.com/azalymarquez/q77v0a40ind2/wish/252782015