https://padlet.com/a1601083/q72g94xjifvm Made with a quick smile en-us 2017-03-26 19:45:16 UTC 2017-03-27 20:45:08 UTC hello@padlet.com a1601083 https://padlet.com/a1601083/q72g94xjifvm/wish/162651449 -Sr. Director of Corporate Communications 
-Sr. Director of Marketing for Portfolio Brands
- Head of Public Affairs
- Corporate Relations Director
- Chief Corporate Relations Officer


]]> 2017-03-26 19:52:56 UTC https://padlet.com/a1601083/q72g94xjifvm/wish/162651449 a1601083 https://padlet.com/a1601083/q72g94xjifvm/wish/162651569 -''Build and sustain reputation of being a leader in upscale beer category'' - PRweek.com
-''Our role at Heineken is to build reputation and create positive conditions for growth in the face of a challenging public policy environment and growing stakeholder expectations'' - Gorkana

]]> 2017-03-26 19:54:25 UTC https://padlet.com/a1601083/q72g94xjifvm/wish/162651569 a1601083 https://padlet.com/a1601083/q72g94xjifvm/wish/162652684 LinkedIn
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1. Vision: see PDF attached

2. Values & Behaviours:
http://www.theheinekencompany.com/sustainability/values-and-behaviours

Company Presentation 2013
we are:  A proud, independent, global brewer committed to surprising and exciting consumers everywhere.
we value:  A passion for quality, enjoyment of life, respect for people and respect for our planet.
we want:  To win in all markets with Heineken®, and with a full brand portfolio in markets where we choose.

In 2017:
People are at the heart of HEINEKEN and we see our strength in trust, diversity and progress. We value a passion for quality, brands that people love, enjoyment of life, and respect for people and for our planet. Our values represent what we stand for as a corporate citizen, a business partner and an employer.

3. Practices:  They follow their COC
http://www.theheinekencompany.com/about-us/business-conduct/the-heineken-code-of-business-conduct

Annual surveys:  Heineken is a big fan of annual engagement surveys, to which, last year, 88% of Heineken staff responded.  People take the time to fill it in because they know their voice gets heard.  https://www.theguardian.com/careers/positive-corporate-culture-working-enviroment

4. People: "Heineken revolves around the personality of their employees, and they want these personalities to thrive. That's the main message that had to come across in a way that stands out from all other HR campaigns.

Related to this article:
https://dannybrown.me/2013/02/21/why-heineken-understands-the-importance-of-employee-culture/

5. Narrative: The three 'e's on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer Visual relationship between all elements always fixed – eg Star-Heineken rarely used without the star

Find out more here: https://ebiquity.com/media/120147/brand%20review%20sample.pdf

6. Place

http://www.adweek.com/creativity/heineken-just-made-hr-campaign-thats-cool-any-consumer-ads-its-done-173289/]]> 2017-03-27 20:09:21 UTC https://padlet.com/a1601083/q72g94xjifvm/wish/162949215 https://padlet.com/a1601083/q72g94xjifvm/wish/162951321 2017-03-27 20:20:31 UTC https://padlet.com/a1601083/q72g94xjifvm/wish/162951321