Intrepid Travel by Gabriela Metodieva

1. Problem

lon180114018 — 2021-03-28 18:25:03 UTC

Decline in sales and profitability of Intrepid Travel company Challenges while creating a balance among the employees and their motivation level. (Leeuw, 2020). Has leads to the cancellation of majority of tours until at least 31^st May, 2021.

Challenges faced by customers for not getting refund for cancellation of their tickets.
Delay in tours and trips may lead to decrease in profit and sales of the company and many of the efforts were made to address the cancellations, refunds and re-bookings in many of the instances for very less and even no amount of compensation to the customers. (Borko, Geerts & Wang, 2020)

2. Solution

lon180114018 — 2021-03-28 18:25:58 UTC

Intrepid Travel companies can give some additional benefits to the customer in exchange of their ticket amount such as some vouchers they can use in some other place or hotel when the spread of Covid-19 will back to normal ( Pérez, 2018). Company can give free trips and can charge low cost from the customer in future in order to compensate their money.
Better banking systems to be provided to the customers so that their online transactions become more easier than before. Moving ahead, visit to some new hotels and restaurants must be provided to them with some discounting vouchers so that they can easily compensate their money and can have fun at other places.

Free visits at some hotel and meals must be given to the customer in return to their bookings.

9. Revenue Stream

LON180113029 — 2021-03-28 18:32:58 UTC

Gross group external revenue area Getting a share of revenue from the associates and sell outs Earned profit from tickets that were booked by the customers in advance for their tours and trips
(Intrepid Travel Group, 2019).

10. Conclusion

LON180113029 — 2021-03-28 18:37:08 UTC

Therefore, from the above discussion regarding the Lean model canvas of Intrepid Travel company, it has been concluded that the impact of covid-19 has made a huge influence on the tourism and travel industries especially. So, there are so many challenges that are faced by companies like Intrepid Travel during the pandemic of Coronavirus (Intrepid Travel Group, 2019). Among them one of the biggest challenges that were faced by the travelling companies as well as the customer is that majority of customers are cancelling their tour and trips but their concern is that they are not getting the refund of it. This implies that in order to overcome from such challenges some of the solutions are prescribed above which not only help the company to boost and maintain their sales but also helps in motivating and encouraging the employees to retain in an organisation even at the hard times of Covid-19 for the future development and welfare of the companies. As a result, some of the important measures and policies that Intrepid Travel should include in their process of management were already discussed above, so that it becomes easy to attract more and more customers towards themselves by offering some discounts and benefits such as vouchers and insurance policy, etc. These strategies will help in achieving the desired goals of the company that were already set before the spread of Covid-19 and to gain back the position they had in the market in front of the customers (Intrepid Travel Group, 2019).

3. Key activities

Lon180104034 — 2021-03-29 21:25:47 UTC

About 1,000 national and international travel tours are provided by Intrepid Travel. The tour companies Intrepid Travel, Peregrine Journeys, and Urban Adventures offer tours that include public transit, local dining, and local hospitality. Interpid actively collaborates with partners and a variety of local authorities, according to the company's website, to encourage unique experiences in communities that travellers would not otherwise benefit, allowing passengers to meet with local people. Interpid also specializes in high-octane journeys for those who need to get off the beaten path. Furthermore, the firm offers services that are tailored to the specific needs of each customer. As a result, there is a wonderful adventure to fit every preference and comfort level for every age group, regardless of whether the customer journeys alone or with friends or a partner. Furthermore, in order to inspire staff, the business places a greater emphasis on the wishes and expectations of clients, and all trips and schedules are made with the new developments and technology in mind. (n.d., Interpidtravel.com)

7. Customer segments

radostina_garkova — 2021-03-30 09:41:14 UTC

| Foreign travelers of United Kingdom must be focused more. Consumers with high group of income who are interested to explore around the globe.

People who ate especially from the young generation belongs from the age of 20 to 35 years old are more engaged in travelling activities as compare to above aged people ( Friel, 2020).

8. Cost Structure

radostina_garkova — 2021-03-30 09:43:25 UTC

| Head office salaries Appointment of IT workers and employees for the repairing of some technical issue Expense on marketing and advertising campaigns Spend money on rent and utilities Expense for salary of employees and whole staff members ( Intrepid Travel Group, 2020).

4. USP

Lon180104034 — 2021-03-31 17:04:41 UTC

To describe Intrepid Travel's unique selling propositions, the company possesses some strong points that will aid in not only increasing profits but also in strengthening client and employee relationships. For that matter, Intrepid travel is one of the traveling companies that provides people with authentic experiences through tours and vacations (Intrepidtravel.com, 2020) Additionally, with the Covid -19 , Global pandemic, the managers and directors of Intrepid Travel agree that delivering tours is not the charm of small group travel; rather, it is the new experiences that can exist as well as secure their customers safety and keep their trust. Additionally, offering some inclusive discounted and good-quality deals to the customers helps ensure a balance between job and client relationships, since great travel often requires a high degree of accountability that should be carried out efficiently by employers in order to deliver a secure and sustainable transportation experience. (Ritter and Pedersen, 2020).

5. Unfair Advantages

MYLON180809019 — 2021-03-31 17:40:37 UTC

Intrepid Travel is a reputable and well-respected business with a high record of customer loyalty that maintained high levels during the pandemic and was able to refund consumers as a result of taking government recommendations and freezing tourism during the lockdown (Bauer et.al., 2020). By incorporating live chat into the website and streamlining contact, the company achieved a strategic advantage by offering direct customer service and decreasing wait times. Another unfair advantage of Intrepid Travel is the ability to upsell and cross-sell travel deals and exclusive incentives in real time. Intrepid travel asserts that it understands its customers' preferences and needs through the provision of tailor-made travel.(IntrepidTravel.com, n.d.)

6. Channels

MYLON180809019 — 2021-03-31 17:59:43 UTC

Intrepid Travel is continuing their work by utilizing the most effective tools for distribution channels such as online platforms, websites, Facebook, Twitter, Instagram, and YouTube, among others. Moving forward, advertisements via television shows, webinars, and radio broadcasts, as well as digital marketing outlets, were used to deliver the services that the public expects from the business. Additionally, there are two types of sales networks that the company can use pre-covid: direct and indirect selling. In the direct form, the company can reach the customer directly via a travel agent. In the indirect method, the company can reach the customer indirectly through alliances and third-party distribution platforms (Uur and Akbyk, 2020). Similarly, Intrepid Travels will establish relationships with hostels and tourist information centers by selling additional information about their tours and trips. However, during the Covid-19 pandemic, travel groups and companies are limited in their ability to reach out to customers through offline distribution channels. So, it is best to follow all the online channels during the pandemic of covid-19 to provide the sustainable and efficient ecosystem to the customers.

Reference List

LON180113029 — 2021-04-02 13:56:34 UTC

Bauer, L.B., Bloch, D. and Merkert, R., 2020. Ultra Long-Haul: An emerging business model [online]. Available at https://www.sciencedirect.com/science/article/abs/pii/S09696997203048531.
{Accessed 23 March 2021]

Borco S., Geerds W., & Wang H., 2020 . www.mckinsey.com [online] The travel industry turned upside down. SKIFT Research. [online] available at: https://www.mckinsey.com/~/media/mckinsey/industries/travel%20logistics%20and%20infrastructure/our%20insights/the%20travel%20industry%20turned%20upside%20down%20insights%20analysis%20and%20actions%20for%20travel%20executives/the-travel-industry-turned-upside-down-insights-analysis-and-actions-for-travel-executives.pdf
accessed 15.03.2021

Friel, M., 2020. Tourism as a driver in the space economy: New products for intrepid travellers. Current Issues in Tourism, 23(13), pp.1581-1586.

Intrepidgroup.travel. 2019. Annual Report 2019. [online] Available at: [Accessed 2 April 2021].

Intrepidtravel.com. 2020. Our trip styles | Intrepid Travel. [online] Available at: [Accessed 31 March 2021].

Intrepidtravel.com. n.d. Small Group Tours & Travel, Big Adventures | Intrepid Travel. [online] Available at: [Accessed 25 March 2021].

Intrepidtravel.com. n.d. Tailor-Made travel | Intrepid Travel. [online] Available at: <https://www.intrepidtravel.com/uk/tailor-made> [Accessed 31 March 2021].

Ritter, T. and Pedersen, C.L., 2020. Analyzing the impact of the coronavirus crisis on business models. Industrial Marketing Management, [online] Available from: https://www.jku.at/fileadmin/gruppen/133/Literatur_Seminar/Ritter_Pedersen__2020__Anayzing_the_impact_of_the_coronavirus_crisis_on_business_models.pdf[Accessed 25 March, 2021]

Statista, 2019. [online] Share of GDP generated by the travel and tourism industry worldwide from 2000 to 2019. Travel, Tourism & Hospitality available at: https://www.statista.com/statistics/1099933/travel-and-tourism-share-of-gdp/accessed [25.03.2021]

Uğur, N.G. and Akbıyık, A., 2020. Impacts of COVID-19 on global tourism industry: (PDF) Impacts of COVID-19 on global tourism industry: A cross-regional comparison.Researchgate. [online] Available at: <https://www.researchgate.net/publication/344254867_Impacts_of_COVID-19_on_global_tourism_industry_A_cross-regional_comparison> [Accessed 31 March 2021].

Gabriela_audio

lon180114018 — 2021-04-05 07:28:53 UTC

Problem & Solution

Customer segments & Cost structure

radostina_garkova — 2021-04-05 11:39:01 UTC

Violeta- Audio

LON180113029 — 2021-04-05 11:44:25 UTC

Revenue Stream & Conclusion

Lon180104034 — 2021-04-05 21:16:37 UTC

Vihrena Lon180104034

LON180809019 — 2021-04-05 21:38:20 UTC