41 Monie Avenue, East Hills NSW 2213

P R O P E R T Y   K E Y   S E L L I N G   F E A T U R E S 

• Free standing home

• Large internal space

• House like rear yard

• Well presented

R E C O M M E N D A T I O N: Off-market approach first to determine the value and or receive an offer, this will allow us to remove the guess work and ensure we run the process to achieve the maximum price if we chose to go online. There are many processes that inhibit the final sale price as we discussed such as the auction method because it’s governed by an under bidder. The key is to have as many buyers inspect internally as the facade is very underwhelming.

P R I V A T E   T R E A T Y   T E N D E R: This process has set multiple records within multiple suburbs. The process works on identifying the most willing purchaser and assessing emotional connection to the property. It's a step up negotiation process, which has uncapped pricing, utilising a 'best and final' closing structure. It takes a meticulous assessment of buyer connection to execute. Time on market should sit inside 21 days.

L O G I C A L   A S S E S S M E N T  ( S A L E ): $1,500,000-$1,600,000 (based on sales within the area)

O N L I N E   P R I C E   D I S P L A Y:  Offers Invited. We will use the sales in the area to price position buyers. This maintains an uncapped figure on price. This also allows us to retain credibility online without constant changes between a cancelled auction, price reduction etc. which indicates to buyers a lack of interest and in turn creates a downward pressure on price.

W H A T   W E   N E E D   T O   C O N S I D E R:

- Sales in the area and nearby. Uniqueness of the property and how to take advantage of this.

- Properties on the market at the time of launch.

- How to avoid losing leverage with the buyers by avoiding common processes used within East Hills.

P R O C E S S    C O N S I D E R A T I O N S:

- Dusk shots, vast array of internal shots and video. 

- Cross-sell into higher median areas.

- Exclusive showcase the property in Peakhurst and Picnic Point, free of charge.

- Current market conditions i.e. growth.

- Buyer behavioral patterns and need structure.

C O M M U N I C A T I O N   S E Q U E N C E

We believe it's critically important for the agent and vendor to work together, synergized energy ensures we are fully focused on the market campaign. Selling a property is a big move and having certainty around the process throughout the campaign will bring peace of mind.

- A daily call to assess what's happening with the sale strategy, buyers' updates. 

- Weekly reports, assessment of what happened, what's happening and what will happen, together with data so you can make an informed decision when it's time to assess a strong offer.

W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area. Likelihood of a gap on perception of price between the top two final buyers.

• Current market conditions.

• Current economic factors and every suburb record we have set has been run using this process.

Buyers will be doing all they can to justify paying a lower price for any property before they have inspected the residence. Whether it is looking at other sales, market conditions, or media coverage. It is critical that the logical assessment on price is more or less reflective with buyers' initial interest levels. Buyers generally then move from logical to emotional, this is why the emotional price can differ from the logical assessment.

m. 0410 574 773

We believe people don’t buy products; they buy the feeling the product gives them. As such, there are some key aspects of marketing that will help to solidify the emotional connection a buyer may have to the property. The higher the emotional connection, the better the opportunity to negotiate a premium result. As discussed there are key areas of marketing that are essential to gaining a premium result.

Your Investment

Our general fee is 1.8% (GST inclusive) of the purchase price, plus a $5,927 advertising fee inclusive of GST. The marketing fee is a contribution to the above; any expense in excess of the $5,927 paid will be at the expense of Ausrealty. The marketing fee is to be paid upon invoice or you may wish to choose the pay later option, whereby you will enter into a contract with a third party company (Campaign Agent) for the payment of your marketing. Payment will be deducted upon settlement of the property. This option incurs a 6.9% fee, made up of a 5.9% service fee, plus a 1% interest charge.

Once again thank you for the opportunity to be of service to you, and if you require any real estate assistance in the future, please do not hesitate to contact us. Should you decide to sell, I will be happy to meet with you again and discuss the process in more detail.