https://padlet.com/consumer_behaviour/capital Post your answers below en-us 2021-10-14 15:10:07 UTC 2026-03-17 21:28:23 UTC hello@padlet.com https://padlet.net/icons/png/1f4b5.png https://padlet.com/consumer_behaviour/capital/wish/1819374421 With the rise of social media and younger groups like influencers, the theory of capitals does not quite relate as much as it used to, as now income based social class is not the only factor. Social capital can be just as important and influential and open up more opportunities and social status than income. Hence lower income earners are not necessarily lower class, and vice versa. ]]> 2021-10-15 10:52:58 UTC https://padlet.com/consumer_behaviour/capital/wish/1819374421 https://padlet.com/consumer_behaviour/capital/wish/1819377380 It’s more of an outdated theory for the 21st century. Especially when looking at people who try and consume less and spend their money on travel and experience rather than holding expensive assets and land for example. So it is no longer so clear cut as it maybe was a few decades ago. Also social media has allowed people to immediately become rich from getting a break through of recognition. Whereas this was nearly impossible beforehand. ]]> 2021-10-15 10:55:13 UTC https://padlet.com/consumer_behaviour/capital/wish/1819377380 https://padlet.com/consumer_behaviour/capital/wish/1819377730 - Bourdieu's theory of capitals emphasises the idea that you can be rich in more than just monetary terms. Cultural capital in particular relates to a wealth of experiences for example being rich in travel, friendship, health etc]]> 2021-10-15 10:55:32 UTC https://padlet.com/consumer_behaviour/capital/wish/1819377730 https://padlet.com/consumer_behaviour/capital/wish/1819378210 It encompasses a lot lore than a financial aspect. People from minority or disadvantaged groups often get paid less for doing the same jobs as more privileged counterparts so therefore cannot assess class solely based on income. This theory appreciates other factors and elements that might influence a persons class status ]]> 2021-10-15 10:55:58 UTC https://padlet.com/consumer_behaviour/capital/wish/1819378210 https://padlet.com/consumer_behaviour/capital/wish/1819380605 It’s not prescriptive or one size fits all, people can enjoy what they want to without it having to be within their class parameter. Maybe thinks to labelling theory and people having to fit a certain stereotype or characteristics when they don’t really. 
Also quite outdated but to some extent theory will always be behind due to process of getting published, constantly changing so might never be able to catch up in time ]]> 2021-10-15 10:57:42 UTC https://padlet.com/consumer_behaviour/capital/wish/1819380605 https://padlet.com/consumer_behaviour/capital/wish/1819383277 A critique of Bourdieus theory is that gaining experience/recognition within the capitals e.g. social and cultural actually still requires economic facilitation. 

For example; youre deemed well travelled if youve been to India etc but maybe not so if youve only been to France. If you've got low social capital it might be more difficult to acquire cultural capital, the capitals are not exclusively independent but actually quite interlinked ]]> 2021-10-15 10:59:57 UTC https://padlet.com/consumer_behaviour/capital/wish/1819383277 https://padlet.com/consumer_behaviour/capital/wish/1819383628 2021-10-15 11:00:18 UTC https://padlet.com/consumer_behaviour/capital/wish/1819383628 https://padlet.com/consumer_behaviour/capital/wish/1819388199 Putnam's concept of social capital is interesting – It states that the existence of social capital permits actors to act in a more effective way to reach collective goals. 

Putnam's idea contrasts Bourdieu's approach in the view of social capital being a collective property instead of an individual's. 

These two concepts provide differing views in "the way we see the world" and this may shift with individuals when viewing topic of income-based categorisation of social class... ]]> 2021-10-15 11:04:50 UTC https://padlet.com/consumer_behaviour/capital/wish/1819388199 https://padlet.com/consumer_behaviour/capital/wish/1819388586 Bordieu's theory highlights aspects of class and status which are not covered by financial factors. For instance, certain occupations such as doctors, priests and lawyers bring individuals status, respect and influence.]]> 2021-10-15 11:05:14 UTC https://padlet.com/consumer_behaviour/capital/wish/1819388586 https://padlet.com/consumer_behaviour/capital/wish/1819389390 Bourdieu’s theory creates a more complete picture of social class categorisation by going beyond financial factors. Given capital is a much broader picture beyond income and wealth, Bourdieu’s theory is beneficial ]]> 2021-10-15 11:06:03 UTC https://padlet.com/consumer_behaviour/capital/wish/1819389390 https://padlet.com/consumer_behaviour/capital/wish/1819389555 Bourdieu's theory of capitals critiques income-based social class definitions by arguing that capital is more than economic. Within the market, conspicuous consumption through experiences which allow lower classes to rise into higher social classes by gaining social and cultural capital. Moreover, within cultural areas such as skateboarding, low social and cultural capital will make an individual a low class even if they do have high financial capital. As a result, class has to be seen as more than just economics.]]> 2021-10-15 11:06:13 UTC https://padlet.com/consumer_behaviour/capital/wish/1819389555 https://padlet.com/consumer_behaviour/capital/wish/1819390867 This theory is critiqued by the rise of consumerism, which has made the idea of taste less distinct. Cultural omnivores now use a mixed cultural repertoire as their social capital, and the concept of highbrow vs emerging social capital is as mixed as ever.]]> 2021-10-15 11:07:36 UTC https://padlet.com/consumer_behaviour/capital/wish/1819390867