The Evolution of Advertising in technology by Joshua Alpert

1980's

alpert79 — 2024-12-12 01:14:08 UTC

Apple's famous 1984 ad, directed by Ridley Scott, introduced the Macintosh computer during the Super Bowl. The ad shows a future where everyone is controlled by a Big Brother-like figure, inspired by George Orwell's book "1984." A woman breaks this control by throwing a hammer at a screen, symbolizing Apple's fight against IBM's dominance in the computer world. The message, "You'll see why 1984 won't be like '1984'," highlighted Apple's goal to empower people with their technology. This ad is still widely known for its creativity style and lasting impact on advertising and tech marketing.

2000's

alpert79 — 2024-12-12 01:17:54 UTC

Dell was extremely popular in the early 200's thanks to their the "Dude, you're getting a Dell!" ad campaign which featured a character named Steven, played by actor Ben Curtis. In these commercials, Steven excitedly tells people about the benefits of buying a Dell computer, often using the catchphrase "Dude, you're getting a Dell!" The ads were popular for their humorous and relatable approach, making Dell computers seem cool and accessible to a younger audience. This campaign significantly boosted Dell's brand recognition and sales during that period

1990's

alpert79 — 2024-12-12 01:25:54 UTC

The 1990 Radio Shack cell phone ad aimed to show that Radio Shack was a leader in new technology by highlighting the convenience of their transportable cell phone. It emphasized how it could be used both in and out of the car. The ad portrayed the phone as a cutting-edge product that represented the future of communication.

2010's

alpert79 — 2024-12-17 19:33:58 UTC

Apple’s “Shot on iPhone” campaign launched in 2015 and became one of the most iconic tech ads of the decade. The campaign featured stunning photographs and videos taken by real iPhone users. These visuals were displayed on billboards, TV commercials, and online platforms, emphasizing the iPhone’s advanced camera capabilities.

The ads approach, with the simple tagline “Shot on iPhone,” highlighted the phone's ability to capture high-quality photos without needing additional equipment

2020's

alpert79 — 2024-12-17 19:45:17 UTC

Samsung’s ad for the Galaxy Z Flip aired during the 2020 Oscars. It showed the phone’s unique foldable screen, which lets it switch from a small, pocket-sized square to a full smartphone when opened.

The ad focused on cool features like hands-free video calls and multitasking. The tagline, “Change the Shape of the Future,” made it clear that this phone wasn’t like anything else, combining old-school flip phone vibes with modern tech.