Written Assignment 7 - Heather Burress by Heather Burress

Company Overview

heatherb7752 — 2025-03-12 01:46:29 UTC

Happy Lemon is a global bubble tea brand known for its creative drinks and signature salted cheese series. Founded in 2006, it has grown rapidly with locations worldwide, including several stores across Colorado. (Above is a linked Brand Story video posted on Youtube)

Mission Statement

heatherb7752 — 2025-03-12 01:55:45 UTC

At Happy Lemon, they are dedicated to delivering creative drinks while maintaining a strong focus on customer connection. They work hard to create meaningful relationships with customers, focusing on real things that make people happier. Along with this they prioritize sustainable sourcing, and respect for there employees. (There detailed goals and values are linked above)

Vision Statement

heatherb7752 — 2025-03-12 02:25:04 UTC

Stated on there official website they said there vision is, "We aim to create a playful, happy, trustworthy, generous, and optimistic brand for our customers, to make them feel better about the world. We work hard to create meaningful relationships with our customers, focusing on real things that make people happier. All the ingredients used are fresh and handcrafted."

Core Values

heatherb7752 — 2025-03-12 02:25:19 UTC

Happy Lemon emphasizes freshness, consistency, innovation, and integrity as core principles to ensure a high quality and unique tea based experience, striving to make each cup a masterpiece.

Ethics and Business Standards

heatherb7752 — 2025-03-12 02:25:32 UTC

Happy Lemon holds strong ethics and business standards by prioritizing quality, safety, and customer satisfaction. They maintain strict hygiene practices to ensure consistently high quality drinks. The company values diversity that fosters a respectful and inclusive workplace where employees are encouraged to grow. Happy Lemon also emphasizes environmental responsibility by using eco-friendly packaging. Additionally, they engage with local communities through charitable events and partnerships, reinforcing their commitment to positive social impact.

Interview Preparation

heatherb7752 — 2025-03-12 02:25:48 UTC

Looking at the core values and the traits they are looking for in a franchisee, I believe I would be a good cadette as I would be willing to invest in this company and I would prioritize community engagement. Some questions I would ask after the interview would be:

Are there any ongoing fees, such as royalties or marketing contributions?
What kind of training and support does Happy Lemon provide for new franchisees?
How long does it typically take for a new franchise location to become profitable?
What are some of the biggest challenges franchisees face when starting a Happy Lemon business?
What is the typical staffing structure for a Happy Lemon location?

I see these questions covering big topics that may be missed in online research on the company. As well as when doing the initial interview to become a franchisee.