EN_Workshop 3 - Team #1 - Globant by

Client:

Consultora — 2024-11-20 13:52:03 UTC

Nissan NA

Customer Jobs:

Consultora — 2024-11-20 13:52:03 UTC

Simplyfing Mobile App eco-system

Customer Jobs:

Consultora — 2024-11-20 13:52:03 UTC

Aggressive deals

Gains:

Consultora — 2024-11-20 13:52:03 UTC

Be perceived as a tech company (e.g. Tesla like) and not just an automaker.

Gains:

Consultora — 2024-11-20 13:52:03 UTC

Increase Customer Adoption of the Mobile apps.

Pain:

Consultora — 2024-11-20 13:52:03 UTC

Low sales of specific segments

Pain:

Consultora — 2024-11-20 13:52:03 UTC

Poor Mobile App revamp planning.

Pain:

Consultora — 2024-11-20 13:52:03 UTC

Working on silos (research and marketing, etc)

Customer Jobs:

Consultora — 2024-11-20 13:52:03 UTC

Market Research and Marketing campaing in parallel to change company perception

Gain creators:

Consultora — 2024-11-20 13:52:03 UTC

GUT Network of studios, once the silos are broken, can create the right marketing campaign to change their image.

Pain relievers:

Consultora — 2024-11-20 13:52:03 UTC

Cultural Hacking studio through their change mgmt practice can help break org silos and have marketing and research work together.

Gains:

Consultora — 2024-11-20 13:52:03 UTC

Increase market share

Pain relievers:

Consultora — 2024-11-20 13:52:03 UTC

Agiles Studio with SDF to do proper planning for Mobile app roadmap

Pain relievers:

Consultora — 2024-11-20 13:52:03 UTC

Implement Customer 360 SF platform though our SalesForce studio. This will give business the tools to analyze sales data and identify why certain segments are low.

Gain creators:

Consultora — 2024-11-20 13:52:03 UTC

Our POD model with Agile and Engineering studios members to execute the project with lower cost for them.

Gain creators:

Consultora — 2024-11-20 13:52:03 UTC

Business Hacking studio can help create a strategy to target low selling segments, based on findings from Customer 360 SF platform.

Gain

2024-11-22 17:46:21 UTC

Need to get ahead of the EV game (as they started)

Customer Jobs:

2024-11-22 17:51:04 UTC

Investing in new EV platform and in parallel fixing Leaf's issues.

Pain

2024-11-22 17:54:50 UTC

Early EV adopters, no updates, playing catch up now.