Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/q4us6zpyts30 SeminarThursday10group3 en-us 2017-02-13 14:56:26 UTC 2017-02-16 16:06:16 UTC hello@padlet.com Virtual Reality https://padlet.com/iregarcia/q4us6zpyts30/wish/154304720 What is it?
Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.

How it is used in the field of marketing? 
  • Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
  • Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behaviour change.
  • Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
  • Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure.

Specific Business Examples:

VR business uses: Retail
VR allows retail stores to showcase everything from different furniture models to multiple shades of a blouse without having the product on-site. It also enables customers to test products before purchasing, which has the additional benefit of offering retailers insight into consumer behaviour.
VR business uses: Aerospace
The aerospace industry is becoming more immersive as VR technology allows every stage of the building and maintaining process to be a collaborative effort. The interactive capabilities support communication and improve understanding between employees in varying departments.
VR business uses: Architecture
Similar to vehicle engineers, virtual reality has the potential to change the way architects design buildings. Architects can experiment with all aspects of a building such as lighting, material and layout, while their customers can take virtual tours of their new home or building and understand every detail of how it will look and feel.
VR business uses: Tourism
Virtual reality allows for guided tours of any place around the world. Pegged to advance the tourist industry, people can now ‘try before they buy’ destinations. This will especially help smaller and less well-known places, as travellers can observe what each destination has to offer.
VR business uses: Healthcare
Using realistic virtual environments or virtual models of human anatomy, healthcare professionals can gain insight into what they’ll experience before actually working on a real body. This is useful not only for students, but also for experienced professionals who are performing new or high-risk procedures.
VR business uses: Automotive
Virtual reality in the automotive industry has changed processes for design, safety and purchasing. The realistic elements of VR allow designers and engineers to examine how a car would look and function without having to build multiple models. Replicating the outside environment virtually also allows for safety trials to be performed on vehicles without exerting the time and energy it takes to run actual tests.

Benefits: 
  • Customers can enjoy a new immersive experience. 
  • Customer experience can be tailored to their needs and wants. 
  • Differentiates itself from other traditional forms of advertising. 

Limitations: 
  • Too expensive for the average consumer. 
  • Technology may be considered too advanced for some users. 
  • Technology is very new, experience may not be as amazing as consumers are expecting for the price. 














]]> 2017-02-16 14:07:19 UTC https://padlet.com/iregarcia/q4us6zpyts30/wish/154304720 Social Media https://padlet.com/iregarcia/q4us6zpyts30/wish/154306282 What is it?
websites and applications that enable users to create and share content or to participate in social networking.

How is it used in the field of marketing? 
  • Used to build brand awareness. 
  • Grow consumer base. 
  • Promote brand and inform the customer about promotions. 
Specific Business Examples:
GoPro - use Youtube to showcase situations were the camera can be used.
Taco Bell - used famous Vine-star to be in their 6 second vine.
T-Mobile - directly respond back to 9 out of 10 customers who contact them through social media websites.
Netflix - tweeted using pop-culture to capture their audience on twitter to try and go viral "Netflix and Chill?"

Benefits: 
  • Cost effective - low cost marketing efforts. 
  • Keep audience up-to-date and fully engage with the company through consistent uploading.
  •  Can reach a large audience of user of a specific platform. 
Limitation:
No control over content - Once the content has been published it can be difficult to keep control of it. can damage company.


]]> 2017-02-16 14:11:00 UTC https://padlet.com/iregarcia/q4us6zpyts30/wish/154306282 E-mail Marketing https://padlet.com/iregarcia/q4us6zpyts30/wish/154319386
What is it?
E-mail Marketing is when consumers are targeted via electronic mail. The emails contain text, images and hyperlinks in order to direct consumers to specific webpages.

How is it used in the Field of Marketing? 
  • To target a clearly defined group/segment - This can allow for high conversion rates as the company is only targeting those who already have a keen interest in their brand.
  • Emails can be personalised to meet the needs of customers - offers products and information to consumers that is of interest to them
  • Impulse Buying - companies can notify consumers of sales and new products with links that direct the consumer straight to checkout 
  • To increase brand/customer loyalty 
  • To increase brand awareness

Specific Business Examples 
  • ASOS - use email marketing to notify consumers of flash sales and discounts
  • End Clothing - inform customers of new releases
  • Netflix - gives consumers personalised suggestions on what to watch
  • BT Sports - informs customers what football games are being televised

Benefits 
  • Gives customers on the company's mailing list access to sales before others 
  • Low cost
  • Direct form of marketing that consumers are unable to ignore
  • Can be monitored and tracked - see how successful campaigns are

Limitations 
  • Can be overused thereby customers get fed up with 'Spam emails' therefore unsubscribe
]]> 2017-02-16 14:40:34 UTC https://padlet.com/iregarcia/q4us6zpyts30/wish/154319386