https://padlet.com/JeyScal/LearningLog en-us 2016-09-19 08:11:04 UTC 2026-02-03 16:04:53 UTC hello@padlet.com JeyScal https://padlet.com/JeyScal/LearningLog/wish/124670817 Semiology - is the study of signs and their meanings. The basic theory behind signs is that they are the basic building blocks to any and all media text as media text are nothing but a complex collection of these sighs to convey a meaning or multiple meanings.

Theorist Ferdinand de Saussure argued that a sign is a combination of two elements; Signifer and Signified

The Signifier is a physical aspect of a sign - They are the things we see, hear and/or the representation -  word(s), image, Colour, Sound or Symbol(s)

The Signified is the conceptual aspect of the sign - Its meaning we generate in our heads through interpretation of the Signifier.
                               
                             
                        Signifier   
     Sign  =  _______________

                        Signified


Codes/Encodes/Decodes

Signs work together insets that are called Codes. A simple example of this is the Alphabet, with 26 separate letters all combining in various formations to create signification.
Encode - Select and orangise signifiers in hope to convey specific meanings
Decode - Audience interpretation of these signifiers and determine what they signify

Denotation/Connotation

Denotations describe what a signifier, like for example; the signifier is a simple drawing of the sun and the denotation would be that simple drawing. A Connotation is how the audience/consumer interprets the meaning of the signifier. The audience can connote many possible meanings from just one signifier based by one's age, gender, sexuality, experience culture and society.]]> 2016-09-19 10:01:32 UTC https://padlet.com/JeyScal/LearningLog/wish/124670817 JeyScal https://padlet.com/JeyScal/LearningLog/wish/125379121 Here are some pack shots from various TV adverts. Pack shots are the still image at the end of the advert that shows the product in full. in the attachment i have made some annotations]]> 2016-09-21 13:06:51 UTC https://padlet.com/JeyScal/LearningLog/wish/125379121 JeyScal https://padlet.com/JeyScal/LearningLog/wish/125381894 2016-09-21 13:13:07 UTC https://padlet.com/JeyScal/LearningLog/wish/125381894 JeyScal https://padlet.com/JeyScal/LearningLog/wish/125969231 This is my original photo that was taken in the TV Studio with two soft boxes. My aim was to capture the image while leaving enough space to add anchorage to the image. Because the bottom of the bottle is empty and clear black stained glass, I kept getting too much light reflecting off it. To fix this small problem I moved the left hand soft box further away and the right was turned on the spot. The results are no white blow out on the right and the line of light on the left.
The guideline settings for the camera on this shoot was an ISO of 200 or less, an Aperture of F:11 or more and a Shutter Speed of 200.
The settings I used for this shoot were slightly different the ISO remained the same and Shutter but Aperture was set to F:18.]]> 2016-09-23 11:18:04 UTC https://padlet.com/JeyScal/LearningLog/wish/125969231 JeyScal https://padlet.com/JeyScal/LearningLog/wish/126985107 Tool used was Levels, reason for this i have better control over the levels of the Shadows, Mid-Tone and Highlights. I applied this twice with individual tweaks.]]> 2016-09-28 14:44:55 UTC https://padlet.com/JeyScal/LearningLog/wish/126985107 JeyScal https://padlet.com/JeyScal/LearningLog/wish/128512758 2016-10-05 14:59:05 UTC https://padlet.com/JeyScal/LearningLog/wish/128512758 JeyScal https://padlet.com/JeyScal/LearningLog/wish/128519515 2016-10-05 15:13:36 UTC https://padlet.com/JeyScal/LearningLog/wish/128519515 JeyScal https://padlet.com/JeyScal/LearningLog/wish/129515718 UNIT 9:
START: 17/10/16
FINISH: 09/12/16
UNIT 10:
START: 02/11/16
FINISH: 09/12/16]]> 2016-10-10 13:57:31 UTC https://padlet.com/JeyScal/LearningLog/wish/129515718 JeyScal https://padlet.com/JeyScal/LearningLog/wish/129813292 A quick mind map of some ideas for 30 motion TV advert, Interactive video and the Print Ad. A brief look into my Target Audience, Design, Similar adverts and product concept. ]]> 2016-10-11 14:10:49 UTC https://padlet.com/JeyScal/LearningLog/wish/129813292 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131414330 The SWOT analysis tells me....]]> 2016-10-18 11:11:32 UTC https://padlet.com/JeyScal/LearningLog/wish/131414330 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131415478 This differential is use to get into the psychographics of the Audience.]]> 2016-10-18 11:17:40 UTC https://padlet.com/JeyScal/LearningLog/wish/131415478 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131779724 This is the inspiration that we are going to recreate in Photoshop using a Displacement Map.]]> 2016-10-19 13:44:23 UTC https://padlet.com/JeyScal/LearningLog/wish/131779724 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131781562 This is the image where going to use the Displacement Map on to re-create the Madonna album cover. First thing first is to make the Displacement Map. With a white background same size as the image, find your width factors and select an area in pixels. Gradient Tool is used in tot selection to form a image like so...]]> 2016-10-19 13:49:04 UTC https://padlet.com/JeyScal/LearningLog/wish/131781562 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131794536 2016-10-19 14:20:26 UTC https://padlet.com/JeyScal/LearningLog/wish/131794536 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131798636 2016-10-19 14:30:05 UTC https://padlet.com/JeyScal/LearningLog/wish/131798636 JeyScal https://padlet.com/JeyScal/LearningLog/wish/131813593 This is an example of one of my completed SD (Semantic Differential). After seeing it completed, i saw that i have had a few mistakes. One was in the instructions where i said "Draw a line" which some people would misinterpret and make one continuous through the colons. Instead i have change this to just circling them.....]]> 2016-10-19 15:08:32 UTC https://padlet.com/JeyScal/LearningLog/wish/131813593 JeyScal https://padlet.com/JeyScal/LearningLog/wish/132947823 Taking my practice shots in the studio with the standard 18mm-55mm lens on a Nikon DSLR. For this i used a Tripod and moved the camera in as close as i could get it. The photo was shot at 55mm and the results were that the subject, being the sim card was too small in the image and to go into photoshop and enlarge it would degrade the quality of the image.

I talked with one of the lecturers who taught the photography unit about my idea and he suggested using a macro lens.]]> 2016-10-25 10:32:38 UTC https://padlet.com/JeyScal/LearningLog/wish/132947823 JeyScal https://padlet.com/JeyScal/LearningLog/wish/132950213 After being shown how to attach & remove a lens from the camera, I took the 60mm prime lens. Being a prime lens, it has zoom, to get closer to my subject i would have to physically move into it. With the high shutterspeed I could shoot handheld since my tripod wouldn't reach. 

The results from this new lens was incredible, it was able to maintain focus and all the detail in the Sim Card. The sim fills up more of the image so it's easier to cut round and edit. Although this image is a a huge improvement to the previous one, it still has a way to go before i consider it the right standard.

Setting:
ISO ???
Shutter - 1/250
Focal Len. - 60mm (Prime)
A - F:3.5]]> 2016-10-25 10:49:48 UTC https://padlet.com/JeyScal/LearningLog/wish/132950213 JeyScal https://padlet.com/JeyScal/LearningLog/wish/132953943 2016-10-25 11:14:30 UTC https://padlet.com/JeyScal/LearningLog/wish/132953943 JeyScal https://padlet.com/JeyScal/LearningLog/wish/133265684 I felt that the last picture was a major improvement but i needed to be closer and since i could do so without the use of photoshop i did so. Getting closer resulted in even more detail (the pattern round the Vodafone logo) but the subject had a shadow that i feel can be downscale, so i thought of blue tacing the sim to the backboard to see if the shadow could be minimise. This would be tested the next time i'm in the studio which is going to be 3rd November


ISO - 
A - F:4
Shutter - 1/125
Focal Len. - 60mm]]> 2016-10-26 10:22:32 UTC https://padlet.com/JeyScal/LearningLog/wish/133265684 JeyScal https://padlet.com/JeyScal/LearningLog/wish/134177487 2016-10-31 11:34:11 UTC https://padlet.com/JeyScal/LearningLog/wish/134177487 JeyScal https://padlet.com/JeyScal/LearningLog/wish/134410337 2016-11-01 09:23:13 UTC https://padlet.com/JeyScal/LearningLog/wish/134410337 JeyScal https://padlet.com/JeyScal/LearningLog/wish/137006430 Lens used was a 70-300mm ]]> 2016-11-11 14:16:19 UTC https://padlet.com/JeyScal/LearningLog/wish/137006430 JeyScal https://padlet.com/JeyScal/LearningLog/wish/137036655 2016-11-11 15:58:39 UTC https://padlet.com/JeyScal/LearningLog/wish/137036655 JeyScal https://padlet.com/JeyScal/LearningLog/wish/137036936 2016-11-11 15:59:48 UTC https://padlet.com/JeyScal/LearningLog/wish/137036936 JeyScal https://padlet.com/JeyScal/LearningLog/wish/137039288 2016-11-11 16:09:55 UTC https://padlet.com/JeyScal/LearningLog/wish/137039288 JeyScal https://padlet.com/JeyScal/LearningLog/wish/137043957 2016-11-11 16:28:18 UTC https://padlet.com/JeyScal/LearningLog/wish/137043957 JeyScal https://padlet.com/JeyScal/LearningLog/wish/143432408 2016-12-13 17:41:37 UTC https://padlet.com/JeyScal/LearningLog/wish/143432408 JeyScal https://padlet.com/JeyScal/LearningLog/wish/144046444 START: 16/01/17
FINISH: 10/02/17]]> 2016-12-16 14:00:29 UTC https://padlet.com/JeyScal/LearningLog/wish/144046444 JeyScal https://padlet.com/JeyScal/LearningLog/wish/148976122 2017-01-24 12:10:28 UTC https://padlet.com/JeyScal/LearningLog/wish/148976122 JeyScal https://padlet.com/JeyScal/LearningLog/wish/158374855 Film Still analysis on a scene in Mel Gibson's Hacksaw Ridge.]]> 2017-03-07 15:32:11 UTC https://padlet.com/JeyScal/LearningLog/wish/158374855 JeyScal https://padlet.com/JeyScal/LearningLog/wish/163697949 Double Page Spread]]> 2017-03-30 13:32:07 UTC https://padlet.com/JeyScal/LearningLog/wish/163697949 JeyScal https://padlet.com/JeyScal/LearningLog/wish/163702924 Double Page Spread Design pt 2]]> 2017-03-30 13:45:20 UTC https://padlet.com/JeyScal/LearningLog/wish/163702924 JeyScal https://padlet.com/JeyScal/LearningLog/wish/163703160 Front Cover pt 1]]> 2017-03-30 13:46:03 UTC https://padlet.com/JeyScal/LearningLog/wish/163703160 JeyScal https://padlet.com/JeyScal/LearningLog/wish/163704673 Front Cover pt 2]]> 2017-03-30 13:50:08 UTC https://padlet.com/JeyScal/LearningLog/wish/163704673 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175550563 2017-06-07 12:38:30 UTC https://padlet.com/JeyScal/LearningLog/wish/175550563 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175561441 I Produced different mind maps to plan my short film]]> 2017-06-07 13:35:28 UTC https://padlet.com/JeyScal/LearningLog/wish/175561441 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175563668 2017-06-07 13:46:50 UTC https://padlet.com/JeyScal/LearningLog/wish/175563668 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175563862 2017-06-07 13:47:57 UTC https://padlet.com/JeyScal/LearningLog/wish/175563862 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175564171 2017-06-07 13:49:35 UTC https://padlet.com/JeyScal/LearningLog/wish/175564171 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175564376 2017-06-07 13:50:43 UTC https://padlet.com/JeyScal/LearningLog/wish/175564376 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175564547 I decided to do my short film about someone who suffers from Insomnia. The short film will center round him falling asleep for the first time in a long time.]]> 2017-06-07 13:51:33 UTC https://padlet.com/JeyScal/LearningLog/wish/175564547 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175567169 2017-06-07 14:00:08 UTC https://padlet.com/JeyScal/LearningLog/wish/175567169 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175571097 2017-06-07 14:19:49 UTC https://padlet.com/JeyScal/LearningLog/wish/175571097 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175571189 While shooting I made notes on my script. Mainly it was just crossing out what wasn't being shot, few little reminders and scribbles of what camera shots / movements have changed from the Storyboards]]> 2017-06-07 14:20:18 UTC https://padlet.com/JeyScal/LearningLog/wish/175571189 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175573550 I did not draw out all the shots, I only drew the shots that I deemed important and needed for the visual aid of my actors.]]> 2017-06-07 14:32:33 UTC https://padlet.com/JeyScal/LearningLog/wish/175573550 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175595212 2017-06-07 16:28:36 UTC https://padlet.com/JeyScal/LearningLog/wish/175595212 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175595481 A PowerPoint on what my short film is about. I talked about what my idea is and what style i would be filming in. I also went on to describe how the narrative would be structured and the possibly effects it can have on the Main Character. I mentioned the two characters that have the most affect to the narrative and Theme / Genre + Equipment. ]]> 2017-06-07 16:30:13 UTC https://padlet.com/JeyScal/LearningLog/wish/175595481 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175599570 2017-06-07 16:56:25 UTC https://padlet.com/JeyScal/LearningLog/wish/175599570 JeyScal https://padlet.com/JeyScal/LearningLog/wish/175600540 2017-06-07 17:03:03 UTC https://padlet.com/JeyScal/LearningLog/wish/175600540 JeyScal https://padlet.com/JeyScal/LearningLog/wish/176390488 2017-06-14 12:16:13 UTC https://padlet.com/JeyScal/LearningLog/wish/176390488 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178266126 I used my essay to generate an narrative and also used as place to further my research and knowledge in this area.]]> 2017-07-07 13:50:32 UTC https://padlet.com/JeyScal/LearningLog/wish/178266126 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178266403 experimenting with colour correction. It took some time to understand how Colour Correction worked. I referred back to the Adobe Premiere Pro CS6 Classroom in a Book and reviewed the different ways I could colour correct. I ended up choosing to use adjustment layers and applying the "Three-way Colour Correction" as iut was easier to use and I felt most comfortable using. Not all the clips used where corrected, near enough all the low light / dark shots are left original. This was due to any altercations made ruined the clips and did not fit in with the tone of the rest.]]> 2017-07-07 13:56:34 UTC https://padlet.com/JeyScal/LearningLog/wish/178266403 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178270573 2017-07-07 15:16:20 UTC https://padlet.com/JeyScal/LearningLog/wish/178270573 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178462421 2017-07-11 09:55:12 UTC https://padlet.com/JeyScal/LearningLog/wish/178462421 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178462447 2017-07-11 09:55:46 UTC https://padlet.com/JeyScal/LearningLog/wish/178462447 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178463504 In this book I looked at three different chapters that could help me with my project. This book was designed to teach beginners how to use the features of Premiere Pro, I used it to further my knowledge in sound mixing, colour correction and title making. ]]> 2017-07-11 10:14:38 UTC https://padlet.com/JeyScal/LearningLog/wish/178463504 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178463840 2017-07-11 10:19:33 UTC https://padlet.com/JeyScal/LearningLog/wish/178463840 JeyScal https://padlet.com/JeyScal/LearningLog/wish/178466561 From my essay I continued to look further into what visual and audio characteristics they use. Having altered audio is one way for me to portray to my audience what was dream and what was reality.]]> 2017-07-11 10:59:05 UTC https://padlet.com/JeyScal/LearningLog/wish/178466561